Welcome!

Java IoT Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Carmen Gonzalez

Related Topics: @CloudExpo, IBM Cloud

@CloudExpo: Blog Feed Post

IBM & Cloud Computing: Getting Ready for the Zettabyte Age

It's not what you can do for the cloud, but what the cloud can do for you

Well IBM has gone and done it, they've announced a cloud offering yet again. Actually what's interesting about this go, is not that they're getting into the cloud business (again) but instead this time they're serious about it. And like it or not, they're approach actually does kind of make sense for, assuming you're within their target demographic (the large enterprise looking to save a few bucks).

My summary of the "Big Blue Cloud" is as follows: It's not what you can do for the cloud, but what the cloud can do for you. Or simply, it's about the application, duh?

In a statement earlier today in the New York Times, IBM CEO Sam Palmisano said, “The information technology infrastructure is under stress --- and the data flood is just accelerating.”

Palmisano isn't alone in this thinking, earlier this week Cisco Systems, the mobile networking giant, released a report suggesting that global Internet traffic is growing exponentially. Scientific American said that Cisco needed a newer term -- zettabyte, or one trillion gigabytes -- to measure both the amount of uploading and downloading traffic on the Web and the bandwidth required to accommodate it. At the heart of IBM's cloud announcement is this forth coming growth in internet usage and the battle to control the flow of information in this new zettabyte age.

More to the point, the Cisco report has a lot of interesting statistics, including the prediction that the Web will nearly quadruple in size over the next four years. Cisco claims that, by 2013, what amounts to 10 billion DVDs will cross the Internet each month. Or to put it another way, it will take over a million years to watch just one month's worth of Web video traffic. The findings point to "consumer hyperactivity" -- that with Web-enabled phones and mobile devices, more powerful computers, and multitasking, growth will only increase. For such a surge in volume, networks must be able to accommodate the growth. Whether the private or public clouds for many companies cloud computing may help solve this problem.

One of IBM customers at the Interior Department’s National Business Center, a service center that handles payroll, human relations, financial reporting, contracting services and other computing tasks for dozens of federal agencies spelt out the opportunity. “For us, like other data centers, the volume of data continues to explode,” Douglas J. Bourgeois said. “We want to solve some of those problems with cloud computing, so we don’t have to build another $20 million data center.

Although not exactly sexy, IBM is hitting at the heart of the opportunity for big businesses looking at getting into cloud computing. First and foremost they're looking to address the issue of security and trust, secondly cost and thirdly massive exponential growth in network / internet based capacity. Turns out a lot of businesses aren't very comfortable handing over their data center and application management infrastructure to some up-start company or bookseller. The old saying "No manager ever got fired to choosing IBM" is as strong as ever. This statement is especially true of cloud computing. (And IBM knows it)

Here are the highlights of IBM’s announcement:

  • Smart Business Test Cloud — A private cloud behind the client’s firewall. Basically IBM is offering to install "private clouds" for companies in-house, behind their firewalls built on a suit of existing IBM software with some IBM magic on top.
  • Smart Business Development & Test on the IBM Cloud, a bundle of development and test tools that can be used on IBM's cloud -- a network running on 13 datacenters located around the globe.
  • IBM CloudBurst — 42-unit server cabinet that comes preloaded with hardware, storage, virtualization, networking and service management software. Think of this as managed outsourced private cloud housed in an IBM data center.

I will say there are some glaring holes in IBM newly reinvented cloud offering. One in particular is IBM seems to have put together a combination of several existing products, rather then re-imagining the data center, they seem to have found a new way to market what they already had, which I'm not saying is bad, just nothing new. This is in direct contrast to IBM's rivals such as Amazon Web Services, Google and even Microsoft who have managed to create a totally new and integrated stack of cloud components. IBM's hodgepodge approach may be indicative of future acquisitions they may need to make to fully realise there cloud ambitions. (IBM Rightscale or IBM SOASTA CloudTest anyone?) Regardless, this latest move firmly places IBM in the center of the hottest land grab in IT.

More Stories By Reuven Cohen

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

@ThingsExpo Stories
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.