|By John Ryan||
|July 5, 2009 08:30 AM EDT||
Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will.
The obvious point for me is that the sites have two different objectives for the writers. For Ning, the writer is trying to be involved in a niche social network from scratch. For example, I have built my own social network for marketers and salespeople called BuyerSteps. I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience. There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others. Ulitzer allows the writer the ability to set up a feed coming from another site, so it can be a write once, publish twice strategy. You just have to give Ulitzer a couple of hours to upload a new article you wrote on a different site.
Ning allows you to very easily construct the framework for a community for free with Lego-like ease of use. You can easily blog, post presentations, videos, photos, invite friends, contribute to forums and manage your experience. As the website's administrator, you can restrict certain people who don't fit your profile and set it up so that you must approve all blog posts. What amazes me the most is how easy it is to add videos and additional boxes for almost any kind of content. The site is very web-smart from an application standpoint.
What I have also done is added a widget from Twitter and LinkedIn's Question and Answer section. In a very short period of time, you can have a robust set of capabilities up and running for all of your members.
Using premium services that are offered, Ning allows you to turn off Adwords for $24.95 a month as well as rename the site to whatever URL you want for $4.95 a month which I do. The website administrator can also remove the Ning promotion link for $24.95 a month. Until you have thousands of users, there is little financial reason to spend another $50 a month to turn off Adwords and the Ning promotion link.
Ning also makes it easy for you to have Google Analytics track your website. Ning has over 150 applications that the user can add to their experience with the largest group being games.
You can also define your user profile questions and modify the site's appearance. As a community tool, there's not much to complain about on Ning except that the administrator needs to work at building their own audience. Just like Twitter, unless the community builder already has a large following and presence from an outside source, it will take patience and discipline to get your thoughts in front of a lot of people.
According to Quantcast, 7.5 million users a month go to Ning which certainly speaks to the needs of the long tail of community. Any small business or affinity group that wants to build a community site without spending a large amount of time or money can be using the Ning platform for free in less than an hour.
This is a terrific site for tapping into existing readers. Ulitzer doesn't force me to drive users to the site since the core value of the site is that many authors are contributing. The core value of the site is not to build a social network, but to provide pithy content to an information-hungry audience which at this point seems pretty technology-based. In just over ten days, I had thousands of readers of my articles mainly on marketing and sales. It would be nearly impossible to get that at Ning in ten days for a new community site.
The site's functionality is solid for a writer in regard to posting an article and then choosing which topics it should go under. It seems the biggest challenge for Ulitzer will be how they handle editorial control. If I am the editor of a topic, it's not clear to me that I control the editorial content. When I go to some of the topics, I know there are stories that fit under the topic better than what I am seeing, but I'm not sure what to do about that.
In the management panel of the experience for the writer, I can edit my story and view my story prior to it being posted. From a pure housekeeping standpoint, I hope they add the ability to delete my story from the management console at some point. Ulitzer doesn't publish the story unless I submit it, but I would still like to take it off of the console. Facts change and it would be great to kill a story if the writer could. For instance, I started one story and decided not to publish it because I changed my mind. That story is still sitting in the management console because I can't delete it.
What I really like about Ulitzer are the internal analytics. I can see which of my articles is getting the most views. Not only does it make me feel good when I see the number, it allows me to do research my own articles in regard to what the readers like. This helps guide the writer for future articles which is good insight.
I think the author description area is feature-rich. It makes it easy for the author to describe themselves, add a bio and choose tags for their stories. You can also pick your favorite topics and submit your stories to those topics to help readers find them. Finally, you can add your Google Adsense number if you want to make Adsense revenue, but I find this business proposition less than compelling.
If one of your goals is to get found through the search engines, it appears Ulitzer has a better case than Ning based on my limited analysis. When I searched for a few of my articles using a few words out of the title, it was Ulitzer and its group of publications that presented the same articles I had placed on Ning. So if exposure and the ability to be found is important to you, Ulitzer seems to be the superior site.
Ulitzer is early in its growing usage and doesn't see anywhere near the overall traffic that Ning does. However, if you have just decided to start writing and are looking to grow as a writer while Ulitzer's audience does, this looks to be a good place to post your articles. It should be pointed out that writing on Ulitzer is free once you are approved. I think Ulitzer is on to something and as a contributing writer, I hope it can continue to grow.
My bottom line
Use both. If you are a member of a social network on Ning and like to write, using Ulitzer too allows you to participate in your social network while enjoying the existing audience from Ulitzer. Don't pit one against the other, but use both in your social media strategy. That's smart 21st century awareness for you and your organization.
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being predicted with the growth of the Internet of Things (and The Coming Age of Many Zettabytes) in the near...
Mar. 27, 2015 01:00 AM EDT Reads: 1,692
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
Mar. 27, 2015 01:00 AM EDT Reads: 1,299
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
Mar. 26, 2015 11:45 PM EDT Reads: 965
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Mar. 26, 2015 10:45 PM EDT Reads: 1,195
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Mar. 26, 2015 07:00 PM EDT Reads: 5,014
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
Mar. 26, 2015 06:30 PM EDT Reads: 4,593
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Mar. 26, 2015 06:00 PM EDT Reads: 1,221
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Mar. 26, 2015 06:00 PM EDT Reads: 1,642
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
Mar. 26, 2015 05:15 PM EDT Reads: 823
WebRTC is an up-and-coming standard that enables real-time voice and video to be directly embedded into browsers making the browser a primary user interface for communications and collaboration. WebRTC runs in a number of browsers today and is currently supported in over a billion installed browsers globally, across a range of platform OS and devices. Today, organizations that choose to deploy WebRTC applications and use a host machine that supports audio through USB or Bluetooth can use Plantronics products to connect and transit or receive the audio associated with the WebRTC session.
Mar. 26, 2015 05:00 PM EDT Reads: 1,464
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Mar. 26, 2015 04:15 PM EDT Reads: 2,286
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Mar. 26, 2015 04:00 PM EDT Reads: 1,456
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
Mar. 26, 2015 04:00 PM EDT Reads: 1,609
SYS-CON Events announced today that Aria Systems, the leading innovator in recurring revenue, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Proven by the world’s most demanding enterprises, including AAA NCNU, Constant Contact, Falck, Hootsuite, Pitney Bowes, Telekom Denmark, and VMware, Aria helps enterprises grow their recurring revenue businesses. With Aria’s end-to-end active monetization platform, global brands can get to market faster with a wider variety of products and services, while maximizin...
Mar. 26, 2015 04:00 PM EDT Reads: 1,450
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Mar. 26, 2015 04:00 PM EDT Reads: 1,551
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
Mar. 26, 2015 03:30 PM EDT Reads: 2,039
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
Mar. 26, 2015 03:00 PM EDT Reads: 2,520
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
Mar. 26, 2015 03:00 PM EDT Reads: 3,303
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Mar. 26, 2015 02:45 PM EDT Reads: 4,629
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
Mar. 26, 2015 02:15 PM EDT Reads: 1,306