This article is a roundup of insights into how to attract customers with good content. There are many valuable lessons in these blog posts to leverage for creating and marketing white papers and eBooks.

ClickDocuments: Content Marketing Cheat Sheet

3 Steps to Initiating a Successful Online Content Marketing Program

How do you provide valuable content that educates readers yet also works to bring in new business? Patsi Krakoff discuss Denise Wakeman's response to these questions in 3 Ways to Write Content that Brings In Business

Lesson

When creating white papers, connect with your reader and get them to move to a deeper experience. For example, have them try out a demo or do some number crunching on your online ROI(Return on Investment) Calculator for your product.

Everything You Need to Know About Creating Killer Content in 3 Simple Words

What three words to keep in mind so that anything you publish will get attention and action? Demian Farnworth shares his insights in Everything You Need to Know About Creating Killer Content in 3 Simple Words

Lesson

There are three tips from Demian Farnworth that are applicable to writing white papers. Be Comprehensible, Concise and Compelling in your writing.

Master the 4 Cs of Quality Content to Create Sparkling Results

What are the 4 C's of content quality? Sonia Simone discusses this in Master 4 C's of Quality Content to Create Sparkling Results

Lesson

Effective content must be absolutely clear if it’s going to persuade. Clear, straightforward writing allows your brilliant ideas to shine more clearly. The more focussed your content is, the easier your material is to find, to read and to act on.

Six Benefits of an Integrated Content Strategy

What can a marketer do during times of reduced budgets and nervous consumers? Heidi Cohen answers this questions in Six Benefits of an Integrated Content Strategy and Nine Content Formats to Consider.

Lesson

Customers seek out product-related information before purchase to refine their buying options and after buying to aid and improve usage. Provide appropriate white papers for these different phases.

10 Big Content Marketing Lessons in Get Content. Get Customers.

Newt Barrett covers the 10 Big Content Marketing Lessons in Get Content. Get Customers. Book Get Content. Get Customers

Lesson

Relevant and valuable content is just the first step in turning a prospect or visitor into a customer. You must then make it easy for them to buy. Your white paper should get your prospect interested in your product or service. You should have an appropriate
call-for-action in the white paper to guide your prospect to the next step in the buying process.

42 Content Building Ways to Attract and Retain Customers

How do you create content that will grow your business? Joe Pulizzi discusses this in 42 Content Building Ways to Attract and Retain Customers

Lesson

Create a white paper series. Do research on your customers’ informational needs. Create an ongoing program of thought leadership content. Case studies also help give your customers an idea of your business offering's value proposition.

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