|By John Ryan||
|July 16, 2009 03:00 PM EDT||
Part three of this popular series looks at Reddit, Reunion (MyLife.com), ShareThis, StumbleUpon, Tagged, Technorati, Tribe, Twitter, Urbanchat, Viddler, Wangyou, Wikipedia, Xanga, Xiaonei, Xing, Yelp, YouTube and Yuku.
This is part 3 of 3 of a continuing series on Social Media Companies. You can go to Part 1 and Part 2. As with all parts of the list, if you see any problems with the data or you believe a company should be on this list, please let me know. [email protected]
I hope you have enjoyed these lists and in a few months, I may update based on new compelling data. This is especially compelling when you consider what Forrester had to say about Social Media marketing growth.
Reddit is a source for what's new and popular on the web.
Users like you provide all of the content and decide, through voting, what's good ( ) and what's junk ( ). Links that receive community approval bubble up towards #1, so the front page is constantly in motion and (hopefully) filled with fresh, interesting links.
Compete reports over 6 million U.S. visitors last month. Quantcast’s rough estimate reports 1.3 million U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, Caucasian and educated. Alexa has the site ranked at 634. Alexa also shows 6 minutes a day and 6 pages per user per day.
Reunion was recently renamed as MyLife. Lists US and Canadian high schools. You can also search for people. There is a free registration to see who is listed. An annual fee is required to send personal email and use other features. MyLife claims over 22 million members.
Compete reports over 8 million U.S. visitors last month. Quantcast’s rough estimate reports 2 million U.S. visitors a month. The profile of the users according to Quantcast is female, 35 and over, Caucasian and African-American. They are also low on the college education index. Alexa has the site ranked at 929. Alexa also shows 2.5 minutes a day and 2.39 pages per user per day.
As the online world continues to expand, it’s becoming more difficult to sift through the clutter. ShareThis can help. ShareThis lets you share to all of your profiles, blogs, friends and contacts. If you see something you want to share, simply click the ShareThis button on the webpage or your browser plugin for instant sharing.
Compete reports over 5.8 million U.S. visitors last month. Quantcast’s rough estimate reports 38.4 million U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, more affluent and more educated. Alexa has the site ranked at 11,565. Alexa also shows 3.3 minutes a day and 2.78 pages per user per day. It’s important to note that ShareThis is more of a sharing utility and not necessarily a destination.
StumbleUpon is a web browser plug-in that allows users to discover web pages, photos, videos, and news articles. Users can also rate these items.
Compete reports over 5.0 million U.S. visitors last month. Quantcast’s rough estimate reports 822,000 U.S. visitors a month. The profile of the users according to Quantcast is male, 18 and over, more affluent and more educated. Alexa has the site ranked at 422. Alexa also shows 4.2 minutes a day and 5.49 pages per user per day. It’s important to note that StumbleUpon can be described as more of a sharing utility and not necessarily a destination.
+Social Glue Award
Tagged helps people keep in touch with their friends and especially helps them make new ones too. We provide a fun media experience featuring expressive custom profiles, fluid widget embedding, integrated video, chat, and much more.
Compete reports over 8.5 million U.S. visitors last month. Quantcast’s reports 22.4 million global visitors a month. The profile of the users according to Quantcast is female, 12-17 and 35-49 oddly enough, African-American and Hispanic, less affluent and less educated. Alexa has the site ranked at 80. Alexa also shows 20.2 minutes a day and 14.97 pages per user per day.
Technorati is real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes.
Compete reports over 3.1 million U.S. visitors last month. Quantcast’s reports 5.9 million global visitors a month. There is no demographic data to report, but Technorati has a very high index in Brazil, Indian and Japan. Alexa has the site ranked at 680. Alexa also shows 2.8 minutes a day and 3.49 pages per user per day.
Tribe believes you should connect to other people to get things done. Since that can be surprisingly hard in a city, we founded tribe.net to make it easier. Whether it's for finding the right job, a killer apartment, a good restaurant, a gentle dentist, or a hiking buddy, we think those tasks are best done by connecting with other local people for advice and sharing.
The people you connect to can be your friends, people who live in your neighborhood, or people who live in your city that share a common interest with you. Tribe.net makes finding those people easier. You can invite friends, search for people with similar interests, and join or create tribes (member-created online groups) dedicated to interests you might have. The more people you're connected to, the better tribe.net will work for you.
Compete reports over 617,000 visitors last month. Quantcast’s rough estimate reports 934,000 U.S. visitors last month. The profile of the users according to Quantcast is male, 18-49, low Asian, less affluent and educated. Alexa has the site ranked at 5,440. Alexa also shows 2.8 minutes a day and 3.56 pages per user per day.
+Social Glue Award
Twitter is by far the most well-known micro-blogging service that uses instant messaging, SMS or a web interface. Twitter makes it easy for people to get known in the Internet community. For instance, you can follow me at BuyerSteps.
Compete reports almost 23 million U.S. visitors last month. Quantcast’s rough estimate reports 21.9 million U.S. visitors last month. The profile of the users according to Quantcast is female, high African-American index, less affluent and educated. Alexa has the site ranked at 28. Alexa also shows 8.5 minutes a day and 8.35 pages per user per day.
+Social Glue Award
Urbanchat’s name is just what it is - where the streets are talking.
Compete reports almost 321,000 U.S. visitors last month. Quantcast’s rough estimate reports 545,000 U.S. visitors last month. The profile of the users according to Quantcast is female, 12-34, extremely high African-American index, less affluent and less educated. Alexa has the site ranked at 7,715. Alexa also shows 25.2 minutes a day and 22.5 pages per user per day.
Viddler is a video sharing service. You can upload as many videos as you want—you get nearly unlimited space with Viddler.
Compete reports almost 905,000 U.S. visitors last month. Quantcast’s reports 2.1 million U.S. visitors last month. The profile of the users according to Quantcast is male, 12-49, high ethnic index, low income and less educated. Alexa has the site ranked at 2,623. Alexa also shows 3.6 minutes a day and 2.4 pages per user per day.
+Social Glue Award
WangYou Media is a leading cross-media Entertainment Company in China with operations in internet services, wireless value added services (WVAS) and traditional media broadcasting services. Through its diversified and integrated platforms, WangYou Media focuses on promoting user-generated content (UGC).
Compete has no China numbers to show here which would affect their ability to evaluate Wangyou’s traffic. Quantcast is also limited to a rough estimate based solely on U.S. numbers. This is clearly an Asian site that receives most of its traffic from China. Alexa has the site ranked at 1,194. Alexa also shows 2.4 minutes a day and 9.69 pages per user per day.
Wikipedia is the online collaborative encyclopedia that has changed how people all over the world can get information.
Compete shows almost 63 million U.S. visitors last month. Quantcast’s rough estimate reports 72 million U.S. visitors last month. The profile of the users according to Quantcast is male, 12-34, high Asian and ethnic index, low income and educated. Alexa has the site ranked at 7. Alexa also shows 5.2 minutes a day and 4.35 pages per user per day.
Xanga is personal publishing and offers free weblogs. It seems very focused on personality-based content.
Compete shows almost 1.5 million U.S. visitors last month. Quantcast reports 3.7 million global visitors last month. The profile of the users according to Quantcast is female, 12-34, high Asian index, low income and not college-educated which could just mean they have a large representation of young kids. Alexa has the site ranked at 498. Alexa also shows 9.2 minutes a day and 6.99 pages per user per day.
+Social Glue Award
Xiaonei literally "on-campus network" is a Chinese social networking site popular among college students in China. It is show in the Chinese language.
Compete shows only 39,000 U.S. visitors last month, but according to Alexa 92% of Xiaonei’s traffic comes from China. Like Compete, Quantcast’s data is low on Xiaonei, but they do show a high male Asian group. Alexa has the site ranked at 137. Alexa also shows 20.8 minutes a day and 14.38 pages per user per day.
Xing is a social software platform providing a small-world network for professionals. Imagine LinkedIn for German users because 80% of their users according to Alexa come from Germany.
Compete shows almost 149,000 U.S. visitors last month. Quantcast’s rough estimate reports 68.2 million U.S. visitors last month. The profile of the users according to Quantcast is male, 35-49, high ethnic index, high income and very educated. Alexa has the site ranked at 337. Alexa also shows 6.9 minutes a day and 4.26 pages per user per day.
On Yelp, members share their favorite recommendations - everything from the latest restaurants and shops, to the best hair salons and spas, to doctors and yoga instructors.
Compete shows almost 27.5 million U.S. visitors last month. Quantcast’s rough estimate reports 6.1 million U.S. visitors last month. The profile of the users according to Quantcast is female, 18-34, high Asian and ethnic index, high income and very educated. Alexa has the site ranked at 395. Alexa also shows 3.8 minutes a day and 4.29 pages per user per day.
+Social Glue Award
YouTube is a way to get your videos to the people who matter to you. You can upload, tag and share your videos worldwide. YouTube is the top site in the world for video traffic.
Compete shows over 78 million U.S. visitors last month. Quantcast’s rough estimate reports over 71 million U.S. visitors last month. The profile of the users according to Quantcast is 12-34, high Asian, African-American and ethnic index, less income and low education. Alexa has the site ranked at 3. Alexa also shows 22.5 minutes a day and 15.88 pages per user per day.
+Social Glue Award
A Yuku community is free to set up and easy to build your way. It's both simple and flexible. Whether your community is small and tight-knit or huge and public, the Yuku platform has everything you need to create and grow your community. The solution is built using KickApps.
Compete shows over 1.19 million U.S. visitors last month. Quantcast reports 2.7 million global visitors last month. The profile of the users according to Quantcast is male, young adults, high Asian and less income. Alexa has the site ranked at 1,056. Alexa also shows 11.1 minutes a day and 9.8 pages per user per day which is surprisingly higher than the more Ning who seems to get more press coverage and traffic.
Measuring Platforms – Research Tools
Alexa is a website measurement platform.
Allows you look at different statistics on website traffic and see their ranking based on number of users, number of minutes and pages on site. The tracking is based on the Alexa toolbar which is not used by all Internet users so it has been accused being biased toward the more technical user in the past. I actually believe it’s a good data point to know. Alexa is owned by Amazon.
Compete is a new breed of web analytics company. We have a diverse sample of 2,000,000+ U.S. Internet users that have given us permission to analyze the web pages they visit and ask them questions via surveys. We're betting that the insights we create from consumers' online behavior - whether they're watching, searching, shopping or socializing - is valuable for companies who are looking to radically improve their marketing. We think that web analytics means analyzing what consumers do across the entire web, not just what they do within a particular site, and that marketers can use this rich information across the entire company, not just for online media planning or site design decisions.
Quantcast is a new breed of audience service, focused on helping buyers and sellers quantify the real-time characteristics of digital media consumers against which they can activate addressable advertising solutions. Quantcast provides publishers, marketers and agencies unmatched capabilities to measure, organize, discover and transact based on directly-measured traffic and inferred audience data.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Jan. 31, 2015 06:30 AM EST Reads: 3,001
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
Jan. 31, 2015 05:45 AM EST Reads: 5,076
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
Jan. 31, 2015 05:00 AM EST Reads: 4,517
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immediate and actionable interpretation of events as they happen. Another aspect concerns how to deliver ...
Jan. 31, 2015 03:00 AM EST Reads: 4,995
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Jan. 31, 2015 02:00 AM EST Reads: 5,018
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jan. 31, 2015 02:00 AM EST Reads: 10,688
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial Cloud.
Jan. 31, 2015 01:00 AM EST Reads: 4,621
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, addressed the big issues involving these technologies and, more important, the results they will achieve. Rodney Rogers, chairman and CEO of Virtustream; Brendan O'Brien, co-founder of Aria Systems, Bart Copeland, president and CEO of ActiveState Software; Jim Cowie, chief scientist at Dyn; Dave Wagstaff, VP and chief architect at BSQUARE Corporation; Seth Proctor, CTO of NuoDB, Inc.; and Andris Gailitis, C...
Jan. 31, 2015 01:00 AM EST Reads: 4,385
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
Jan. 31, 2015 12:30 AM EST Reads: 5,006
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Jan. 30, 2015 10:00 PM EST Reads: 4,486
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Jan. 30, 2015 03:45 PM EST Reads: 4,389
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Jan. 30, 2015 03:15 PM EST Reads: 5,162
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 30, 2015 02:30 PM EST Reads: 4,566
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Jan. 30, 2015 02:15 PM EST Reads: 5,300
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
Jan. 30, 2015 01:45 PM EST Reads: 3,796
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Jan. 30, 2015 01:15 PM EST Reads: 3,117
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
Jan. 30, 2015 01:15 PM EST Reads: 4,394
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Jan. 30, 2015 01:00 PM EST Reads: 6,173
“With easy-to-use SDKs for Atmel’s platforms, IoT developers can now reap the benefits of realtime communication, and bypass the security pitfalls and configuration complexities that put IoT deployments at risk,” said Todd Greene, founder & CEO of PubNub. PubNub will team with Atmel at CES 2015 to launch full SDK support for Atmel’s MCU, MPU, and Wireless SoC platforms. Atmel developers now have access to PubNub’s secure Publish/Subscribe messaging with guaranteed ¼ second latencies across PubNub’s 14 global points-of-presence. PubNub delivers secure communication through firewalls, proxy ser...
Jan. 30, 2015 12:45 PM EST Reads: 2,596
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
Jan. 30, 2015 12:45 PM EST Reads: 2,913