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Britannica: #1 at Google

It’s good to see the EB making progress with its online offering, but I’m actually puzzled in this case

Today, for the very first time in my experience, The Encyclopedia Britannica was the #1 result at Google for a query.

It’s good to see the EB making progress with its online offering, but I’m actually puzzled in this case. The query was “horizontal hold” (without quotes), and the EB page that’s #1 is pretty much worthless. It’s a stub that gives a snippet of the article on the topic, but the snippet oddly begins with definition #4. The page then points us into actual articles in the EB, but they’re articles you have to pay for (although the EB offers a “no risk” free trial).

So, how did Google’s special sauce float this especially unhelpful page to the surface? And why isn’t there a Wikipedia page on “horizontal hold”? And does this mean that if there’s no Wikipedia page for a topic, Google gets the vapors and just doesn’t know what to recommend? Nooooo………

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More Stories By David Weinberger

David is the author of JOHO the blog (www.hyperorg.com/blogger). He is an independent marketing consultant and a frequent speaker at various conferences. "All I can promise is that I will be honest with you and never write something I don't believe in because someone is paying me as part of a relationship you don't know about. Put differently: All I'll hide are the irrelevancies."