Welcome!

Java IoT Authors: Jonathan Fries, Elizabeth White, Pat Romanski, Thanh Tran, Liz McMillan

Related Topics: @CloudExpo

@CloudExpo: Article

The Cloud Its Benefits and Its Threats

An Eli Lilly Cloud Success Story

I am very intrigued by the following quote from Dave Powers at Eli Lilly, the pharmaceutical giant and makers of Prozac®, Cymbalta®, Cialis® and dozens of other medicines. Their IT challenge was daunting - purchase 64 compute nodes and storage, assemble, and perform their critical testing. The choices were a large capital expense layout with high-cost management or look to a new method to conquer the task. Lilly turned to Cloud Computing and specifically Amazon's EC2 (Elastic Compute Cloud). Their  comment below is the epitome of Cloud Computing. Lilly's project is fairly typical of geo-science and manufacturing companies that use a sort of ‘modeling' or simulation approach to discovery, forecasting, and product improvement/ testing.

"Lilly has demonstrated the viability of cloud computing in pharmaceutical R&D, according to Dave Powers, the firm's associate information consultant for discovery IT. "We were recently able to launch a 64-machine cluster computer working on bioinformatics sequence information, complete the work, and shut it down in 20 minutes," he says, describing a project the firm executed using Amazon's Elastic Compute Cloud (EC2) service. "It cost $6.40. To do that internally-to go from nothing to getting a 64-machine cluster installed and qualified-is a 12-week process."

(Original article - http://pubs.acs.org/cen/coverstory/87/8721cover.html)

To me, this is the true beauty of Cloud Computing.

 5 years ago, I remember a similar discussion about temporary processing projects and implications with an oil and gas executive. He mentioned that the key to their exploration efforts was gathering a bunch of data with ground penetrating machinery. Their machines would "thump" the ground from multiple triangulated locations and gather the reflections from the geologic formations underground. The better the reflections, the more thorough the data but it also meant a few dozen to a few hundred TBs of raw data.  The challenge was to process the data as fast as possible such that their team of geologists could find the anomalies and make a decision on the size, location, and viability of extraction of the natural resources they wanted.

The answer 5 years ago for that oil and gas project manager was "renting" a High Performance Computing solution from a notable vendor versus the capital investment to do it themselves.  The oil and gas company would have the vendor build the physical 32 or 64 node cluster with storage, deliver the mass of machinery to the oil and gas company site, get the cluster ‘ready',  and then run their data jobs. The company would manipulate the data as required for 2 to 4 weeks depending on how many ‘runs' they could get processed. In their case, fast was never fast enough.  As a "rental", it was expensive but it was better to "rent" than "own" - the lesser of two evils. After use, the hardware vendor (with their own capital invested) would typically look for another company to coordinate another rental.  While some oil and gas companies could justify the investment in large clusters, the processing power and expense was equivalent to chasing something you could never catch. To be more effective over the long term, the oil and gas companies continue to use more sophisticated ground penetrating equipment which gathers more and more data to process. Owning the processing equipment is near insanity from a financial and processing point of view.

Fast-forward 5 years to Eli Lilly. They have discovered Cloud Computing and its benefits. A seamless method to process and extract the information they need. Surely, other industries will gravitate to the Cloud for their modeling and simulation.

That's the good stuff. What does the Cloud mean to the hardware vendors? If you were a financial analyst tracking a hardware company, what questions do you ask of them?

Q. "Cloud Computing has some great customer benefits but from a hardware point of view, it might mean selling less hardware;  assuming you aren't the cloud vendors hardware of choice, what do you do?"

Possible A. "We are developing newer products that unify compute and storage for more efficient, denser solutions that can serve multiple markets - the end customer that still needs in house control of their transactional business and Cloud vendors that need a massive amount of storage.

While that potential answer is OK, the trend to the Cloud will accelerate. What does it mean to hardware companies that base much of the business on testing, modeling and simulation. A notable vendor once claimed (privately to me) that 50% of their entry level storage products were sold into Enterprise accounts primarily for modeling, simulation, and scaling. That fact seems counter-intuitive to their sales and marketing efforts which geared their high-end products to the Enterprise and their low-end products towards their channel and first-time buyers of that technology.

Assuming customers now have a choice to model their business using a 64 machine cluster for $6.40 in 20 minutes time without the capital expense, the threat is real for hardware manufacturers. The capital investment that larger companies make to model their enterprise will take a chunk out of established revenues of the hardware manufacturers over time by the Cloud. Today that chunk might be small, maybe not. Hardware manufacturers have all faced changes in the market and the good companies know these trends and innovate. The Cloud is the newest challenge and might pose a tougher threat. The Cloud is the first time that end customers have an option of not buying hardware the traditional way and tackling dynamic workloads almost instantly.

The Eli Lilly example solution is a great Cloud example... Imagine an IT meeting with the CIO in a large conference room in Indianapolis, Indiana. The IT department beaming from ear-to-ear with the news that they modeled their new drug in record time with a huge reduction in costs. The CIO impressed with the achievement says, "That is tremendous. What else can the Cloud do for us?"

And thus the Cloud trend accelerates..

More Stories By Rich Bruklis

A 20 year veteran of the storage industry, Rich has been a business leader in product marketing. He has seen the industry change from backup on 5.25" floppies to 10,000 cartridge tape libraries with every tape "standard" in between. Rich has supported 5.25" 30MB hard drives and launched disk arrays with hundreds of drives. Most recently, Rich has focused on business continuity and disaster recovery.

While the hardware industry continues to experience BBFC (Bigger, Better, Faster, Cheaper), there is a cloud on the horizon that is about to disrupt that trend. Cloud Computing will fundamentally change the IT world much like the network changed client-server computing.

@ThingsExpo Stories
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...