|By Rich Bruklis||
|July 27, 2009 12:57 PM EDT||
I am very intrigued by the following quote from Dave Powers at Eli Lilly, the pharmaceutical giant and makers of Prozac®, Cymbalta®, Cialis® and dozens of other medicines. Their IT challenge was daunting - purchase 64 compute nodes and storage, assemble, and perform their critical testing. The choices were a large capital expense layout with high-cost management or look to a new method to conquer the task. Lilly turned to Cloud Computing and specifically Amazon's EC2 (Elastic Compute Cloud). Their comment below is the epitome of Cloud Computing. Lilly's project is fairly typical of geo-science and manufacturing companies that use a sort of ‘modeling' or simulation approach to discovery, forecasting, and product improvement/ testing.
"Lilly has demonstrated the viability of cloud computing in pharmaceutical R&D, according to Dave Powers, the firm's associate information consultant for discovery IT. "We were recently able to launch a 64-machine cluster computer working on bioinformatics sequence information, complete the work, and shut it down in 20 minutes," he says, describing a project the firm executed using Amazon's Elastic Compute Cloud (EC2) service. "It cost $6.40. To do that internally-to go from nothing to getting a 64-machine cluster installed and qualified-is a 12-week process."
(Original article - http://pubs.acs.org/cen/coverstory/87/8721cover.html)
To me, this is the true beauty of Cloud Computing.
5 years ago, I remember a similar discussion about temporary processing projects and implications with an oil and gas executive. He mentioned that the key to their exploration efforts was gathering a bunch of data with ground penetrating machinery. Their machines would "thump" the ground from multiple triangulated locations and gather the reflections from the geologic formations underground. The better the reflections, the more thorough the data but it also meant a few dozen to a few hundred TBs of raw data. The challenge was to process the data as fast as possible such that their team of geologists could find the anomalies and make a decision on the size, location, and viability of extraction of the natural resources they wanted.
The answer 5 years ago for that oil and gas project manager was "renting" a High Performance Computing solution from a notable vendor versus the capital investment to do it themselves. The oil and gas company would have the vendor build the physical 32 or 64 node cluster with storage, deliver the mass of machinery to the oil and gas company site, get the cluster ‘ready', and then run their data jobs. The company would manipulate the data as required for 2 to 4 weeks depending on how many ‘runs' they could get processed. In their case, fast was never fast enough. As a "rental", it was expensive but it was better to "rent" than "own" - the lesser of two evils. After use, the hardware vendor (with their own capital invested) would typically look for another company to coordinate another rental. While some oil and gas companies could justify the investment in large clusters, the processing power and expense was equivalent to chasing something you could never catch. To be more effective over the long term, the oil and gas companies continue to use more sophisticated ground penetrating equipment which gathers more and more data to process. Owning the processing equipment is near insanity from a financial and processing point of view.
Fast-forward 5 years to Eli Lilly. They have discovered Cloud Computing and its benefits. A seamless method to process and extract the information they need. Surely, other industries will gravitate to the Cloud for their modeling and simulation.
That's the good stuff. What does the Cloud mean to the hardware vendors? If you were a financial analyst tracking a hardware company, what questions do you ask of them?
Q. "Cloud Computing has some great customer benefits but from a hardware point of view, it might mean selling less hardware; assuming you aren't the cloud vendors hardware of choice, what do you do?"
Possible A. "We are developing newer products that unify compute and storage for more efficient, denser solutions that can serve multiple markets - the end customer that still needs in house control of their transactional business and Cloud vendors that need a massive amount of storage.
While that potential answer is OK, the trend to the Cloud will accelerate. What does it mean to hardware companies that base much of the business on testing, modeling and simulation. A notable vendor once claimed (privately to me) that 50% of their entry level storage products were sold into Enterprise accounts primarily for modeling, simulation, and scaling. That fact seems counter-intuitive to their sales and marketing efforts which geared their high-end products to the Enterprise and their low-end products towards their channel and first-time buyers of that technology.
Assuming customers now have a choice to model their business using a 64 machine cluster for $6.40 in 20 minutes time without the capital expense, the threat is real for hardware manufacturers. The capital investment that larger companies make to model their enterprise will take a chunk out of established revenues of the hardware manufacturers over time by the Cloud. Today that chunk might be small, maybe not. Hardware manufacturers have all faced changes in the market and the good companies know these trends and innovate. The Cloud is the newest challenge and might pose a tougher threat. The Cloud is the first time that end customers have an option of not buying hardware the traditional way and tackling dynamic workloads almost instantly.
The Eli Lilly example solution is a great Cloud example... Imagine an IT meeting with the CIO in a large conference room in Indianapolis, Indiana. The IT department beaming from ear-to-ear with the news that they modeled their new drug in record time with a huge reduction in costs. The CIO impressed with the achievement says, "That is tremendous. What else can the Cloud do for us?"
And thus the Cloud trend accelerates..
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, including what it is today, what it might ultimately be, the role of wearable tech, and technology gaps stil...
Mar. 6, 2015 03:30 AM EST Reads: 2,823
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Mar. 6, 2015 03:15 AM EST Reads: 4,703
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
Mar. 6, 2015 02:45 AM EST Reads: 4,068
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Mar. 6, 2015 02:30 AM EST Reads: 4,695
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
Mar. 6, 2015 02:30 AM EST Reads: 1,327
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Mar. 6, 2015 02:00 AM EST Reads: 3,171
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Mar. 6, 2015 01:30 AM EST Reads: 3,798
The Internet of Things (IoT) is rapidly in the process of breaking from its heretofore relatively obscure enterprise applications (such as plant floor control and supply chain management) and going mainstream into the consumer space. More and more creative folks are interconnecting everyday products such as household items, mobile devices, appliances and cars, and unleashing new and imaginative scenarios. We are seeing a lot of excitement around applications in home automation, personal fitness, and in-car entertainment and this excitement will bleed into other areas. On the commercial side, m...
Mar. 6, 2015 01:30 AM EST Reads: 3,654
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Mar. 6, 2015 12:30 AM EST Reads: 3,725
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Mar. 6, 2015 12:15 AM EST Reads: 3,902
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
Mar. 6, 2015 12:00 AM EST Reads: 3,163
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
Mar. 5, 2015 08:00 PM EST Reads: 1,963
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
Mar. 5, 2015 07:00 PM EST Reads: 935
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Mar. 5, 2015 07:00 PM EST Reads: 1,144
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...
Mar. 5, 2015 06:00 PM EST Reads: 2,067
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Mar. 5, 2015 04:15 PM EST Reads: 1,080
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
Mar. 5, 2015 04:00 PM EST Reads: 1,573
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
Mar. 5, 2015 03:15 PM EST Reads: 1,596
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
Mar. 5, 2015 03:15 PM EST Reads: 763
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Mar. 5, 2015 02:30 PM EST Reads: 3,225