Welcome!

Java IoT Authors: Charlotte Spencer-Smith, David Sprott, Elizabeth White, Pat Romanski, Liz McMillan

Related Topics: CRM, Agile Computing

CRM: Article

Where to Plug Your Personal Brand

Consistency builds brands, and this is especially true when it comes to personal branding

Consistency builds brands, and this is especially true when it comes to personal branding.  Once you have identified your own one-or-two-word personal brand and have developed the supporting brand statement or pitch, it is essential that you communicate them consistently across all of the channels in which you participate.

The more consistent all of your own marketing efforts are both online and offline, the more powerful and memorable your personal brand impression will be on all current and prospective stakeholders in your career.

Regardless of where you are in your own personal branding process, here is a shortlist of just some of the places where you can plug your personal brand in order to optimize the delivery and effect of your personal brand:

•    Website/Blog: If you are interested in creating your own website or blog or already have one, this is a great place for you to start plugging your personal brand.   Include your one-or-two-word personal brand and brand statement or pitch in the site’s subtitle or description, or create a page or post about yourself and link to it from your site menu.  You might also consider purchasing a custom domain name (i.e. your own name, your personal brand) to really establish your site as the hub for your personal brand and other important information about yourself.

•   LinkedIn: Make sure to include your one-or-two-word brand in your LinkedIn profile subtitle so anyone searching for professionals can easily identify you.  Also, include your brand and supporting brand statement or pitch in your profile’s summary section. If you have a website or blog that supports your personal brand, don’t forget to include it in the external website links on your profile.  You may also include your personal brand in your signature when answering questions under Answers or when posting threads or responding to threads on the discussion boards of any LinkedIn Groups you have joined.

•    Twitter: While you only have a short bio section on your Twitter page, make sure to plug your personal brand and/or pitch in whatever description of yourself and your efforts you provide.  Also consider including a link to your personal website/blog or LinkedIn profile.

•    Facebook: Include your personal brand in the “about me” box below your picture on the left-hand side of your profile page.  This is a small and subtle way to incorporate your professional, personal brand into your social networking activities.

•    Email: Include your personal brand and any links to your website, blog and/or professional networks in your email signatures.  This will help communicate your brand internally within your company, school or organization, as well as externally with family, friends, customers, partners, prospective employers and recruiters.

•    Voicemail: You may choose to include your personal brand in your voicemail message so that all callers, known or unknown, hear you present your own brand.

•    Resume: Many professionals are now including a personal summary/objective at the top of their resumes.  This is a useful place to include your personal brand and pitch.

•    Cover Letter: In your cover letters, whether in email or document format, include your personal brand and pitch in a paragraph following your initial introduction paragraph.  No matter how you tailor the rest of your cover letter to fit a specific opportunity, this presents you and your promise beyond your experience and skills and makes you more memorable.

•    Interviews/Networking: Whenever appropriate in your networking efforts and interviews, make sure to tell others about your personal brand.  Hearing your personal brand in-person or on the phone is much more powerful and impressive than reading it, so make sure your contacts and interviewers hear your personal brand.  In interviews, your personal brand and pitch come in handy when you are asked the “Why should we pick you?” questions.

•    Business Card: While business cards are becoming increasingly obsolete, they can still be a great way to brand yourself to others when on-the-go and meeting career stakeholders in-person.

•    Forums: Include your personal brand and links in your signature on any forums in which you participate.

•    Articles: If you contribute blog posts or articles online or offline, make sure to include your personal brand and links, if appropriate, in your bio line at the beginning or end so to tie your content directly to your brand.

•    Comments: If you make comments on articles or blog posts online, include your personal brand and link in the signature under your comment.

As stated before, this is simply a list of some of the places you can plug your personal brand and pitch to help you get started or optimize your branding efforts.  If you are a member of other networks, job sites, online or offline groups, don’t hesitate to plug your personal brand there, too.

Lastly, remember that coordinating colors, images, tone, wording and other similar components across the channels listed above helps to increase consistency and optimize your brand-building efforts.

More Stories By Chris Perry

Chris Perry is a Gen Y Brand and Marketing Generator, a Career Search and Personal Branding Expert and the Founder of Career Rocketeer, the Career Search and Personal Branding Blog.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, will discuss how the ability to access and analyze the massive volume of streaming data from mil...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
WebSocket is effectively a persistent and fat pipe that is compatible with a standard web infrastructure; a "TCP for the Web." If you think of WebSocket in this light, there are other more hugely interesting applications of WebSocket than just simply sending data to a browser. In his session at 18th Cloud Expo, Frank Greco, Director of Technology for Kaazing Corporation, will compare other modern web connectivity methods such as HTTP/2, HTTP Streaming, Server-Sent Events and new W3C event APIs ...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies adopt disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevO...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Avere delivers a more modern architectural approach to storage that doesn’t require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbuilding of data centers ...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that iDevices®, the preeminent brand in the connected home industry, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. iDevices, the preeminent brand in the connected home industry, has a growing line of HomeKit-enabled products available at the largest retailers worldwide. Through the “Designed with iDevices” co-development program and its custom-built IoT Cloud Infrastruc...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
Silver Spring Networks, Inc. (NYSE: SSNI) extended its Internet of Things technology platform with performance enhancements to Gen5 – its fifth generation critical infrastructure networking platform. Already delivering nearly 23 million devices on five continents as one of the leading networking providers in the market, Silver Spring announced it is doubling the maximum speed of its Gen5 network to up to 2.4 Mbps, increasing computational performance by 10x, supporting simultaneous mesh communic...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...