Welcome!

Java IoT Authors: Roger Strukhoff, Craig Lowell, William Schmarzo, Sematext Blog, Elizabeth White

Related Topics: @CloudExpo, Linux Containers, Release Management

@CloudExpo: Article

How Cool is the Cloud?

The promise of the cloud is that everything is easy and portable

Seven years ago we set out to build a technology that would solve the immense problems faced by business in adoption of technology. If you are not familiar with those problems, you need to familiarize with the now canonical Standish Groups’ Chaos Report, which among other things documents only a 32% rate of software projects completing successfully.

During our journey, we encountered many cool things. From the beginning, we were early adopters of the LAMP stack; Linux, Apache, MySQL and PHP. Further, we were able to leverage all sorts of open-source tools like WYSIWYG controls, time and date management libraries, an amazing JavaScript library called jquery, parsers, ftp servers, email and so much more. These things greatly accelerated our time to market.  Open sources was and remains really cool because it provides practical solutions to complex code problems.

Soon after, “Web 2.0” emerged, and this was also cool.  Essentially, this meant that many technologies would be opened up over the web for access by other technologies, leveraging very standard and common methods of interaction.  Such concepts as XML and SOAP opened up new worlds for accessing large and complex software applications via relatively simple mechanisms.  As a small software developer, we could now expend minimal resources to access one of the world’s largest geo-data repositories (google maps), to transact on the world’s leading online marketplace (eBay) and to ship via one of the world’s leading shippers (FedEx). Best of all, as a Platform provider, we could provide all of these capabilities to non-programmers using our tools!  This was cool.

Several years ago as an ISV, we also became early adopters of VMWare’s server virtualization product line.  Recent releases have even included a free version of their flagship ESX product line called ESXi, and this brings tremendous value to small business customers.  Once installed, ESX allows the creation of many “virtual servers” on a single piece of hardware, and facilitates the installation of “virtual appliances”, essentially an entire software stack, into those virtual servers.  Maybe even more impressively, it also allows for a deep level of management and portability of those appliances onto other ESX or any OVF formatted location.  Being able to package an entire application stack as an appliance and make it portable, while removing many aspects of hardware support from the equation, was and is very cool.

Today, we are an early cohabitant of “The Cloud”, thanks in no small part to our adoption of all of the cool cloud enablers mentioned above.  But to understand how cool cloud computing really is, you first have to understand that the cloud is still in its infancy, and already, it’s a cool kid.  It’s kind of like that ten year old who hangs around with friends that can drive.

The promise of the cloud is that everything is easy and portable. When you provision a new server, you can decide where you want it to sit… GoGridAmazon?  Behind your firewall?...it’s up to you.  And with just points and clicks, you can move them later if you change your mind, data and all. You can perform simple ramp ups of storage, processor and memory, or more sophisticated ramp up’s by adding new servers to a cluster. Provisioning those servers is always simply point and click, and all things complex about the underlying software stack is handled for you.  It won’t be long at all before you won’t even have to know what a “cluster” or “RAM” physically represents…you’ll just buy it if things are running slowly.

And, there’s so much more.  Imagine having a one-click choice whether your data files are uploaded to your server…or sent directly to Amazon S3 for cheap, efficient storage? Imagine choosing a host, based on SLA and price, with a single click?  Imagine pointing-and-clicking to select a data backup and archival plan that most closely suits your needs?

And, in the cloud, you will access a plethora of features and services a la carte.  Access a 5GL Platform as a Service so you don’t even have to be a programmer to build and deploy sophisticated applications, or to speed up your deployment timeframes if you are a programmer. Spin up a development environment, import some baseline functionality, customize it, tie into some web services to do anything from shipping to currency conversion to mapping, and roll the entire package out to production for your company to benefit from.

So, again, how cool is the cloud?  The cloud will empower legions of people to do things they never had even a remote chance to accomplish prior. The decreased timeframes for deployment coupled with dramatic empowerment of people represents a transformative productivity gain globally. It builds on a host of incredible technologies that have been pioneered over the last decade or so, and it brings them all together, once and for all, under a common umbrella. Using the right tools, even non-programmers will be able to produce results that would pleasantly surprise the authors of the Chaos report referenced above by bringing in new functionality on time and on budget.

The last decade has seen a lot of cool evolution in technology. The cloud is what brings it all together, and really puts it to work efficiently and easily. That’s how cool the cloud is.

More Stories By Treff LaPlante

Treff LaPlante has been involved with technology for nearly 20 years. At WorkXpress, he passionately drives the vision of making customized enterprise software easy, fast, and affordable.

Prior to joining WorkXpress, Treff was director of operations for eBay's HomesDirect. While there, he created strategic relationships with Fortune 500 companies and national broker networks and began his foray into the development of flexible workflow software technologies. He served on the management team that sold HomesDirect to eBay.

During his time at Vivendi-Universal Interactive, Treff was director of strategy. In addition to M&A activities, Treff broadly applied quantitative management principles to sales, marketing, and product line functions. Treff served as the point person for the management team that sold Cendant Software to Vivendi-Universal. Earlier positions included product management and national sales trainer for Energy Design Systems, an engineering software company. Treff began his professional career as a metals trader for Randall Trading Corp, a commodities firm that specialized in bartering and transporting various metals and coal from the then-dissolving Soviet Union.

Treff received his MBA from Pepperdine University and a BS in chemical engineering from The Pennsylvania State University. http://www.workxpress.com

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
gdavismcf 08/26/09 05:11:00 PM EDT

For anyone looking for a good definition of what exactly this Cloud thing is, check out our recent blog.

What is really exciting about the Cloud and Web 2.0 evolution is that how it is bringing complex technology to the mainstream in a big way. Just a few years ago a collaborative 5GL platform like WorkXpress did not and almost could not have existed. The accessibility of viable Cloud infrastructure and dramatic increase in web service interconnection, much of which Treff alludes too is what makes this possible.

@ThingsExpo Stories
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.