|By Jeremy Geelan||
|October 3, 2009 07:00 PM EDT||
"Ultimately, we believe that advancement in cloud computing technology will be driven by open source initiatives where large communities of engineers can collaborate and develop new code for the new applications and demands posed by the cloud model," says Shelton Shugar, SVP Cloud Computing at Yahoo! - and upcoming Keynote Speaker at SYS-CON's 4th International Cloud Computing Expo, in this Exclusive Q&A with Cloud Computing Expo Conference Chair Jeremy Geelan.
Jeremy Geelan: What are the chief advantages of Cloud Computing from the point of view of Yahoo!’s customers worldwide?
Shelton Shugar: Yahoo! has more than 500 million unique users per month across the world. Yahoo! Cloud services enable us to provide superior user experiences and deliver targeted content to our enormous audience. Examples include faster content access around the globe, real-time sports updates, a personalized homepage experience, targeted news feeds, geo-specific ads and many more.
In addition, Yahoo! Cloud technologies enable us to innovate faster based on common, global and scalable platforms, thus enabling consumers to gain access to innovative features and products faster than ever before.
As one of the largest providers of consumer Internet services in the world, Yahoo’s cloud operates at virtually unprecedented scale, making it a unique environment and testing ground for cloud computing technologies.
Geelan: You have been quoted as saying that “Cloud is pushing up the Operational Excellence curve” – what exactly do you mean by that?
Shugar: Almost no other company can boast of having to tune its infrastructure to deal with the technical requirements and high standards of performance that are involved in serving more than 500 million unique users per month across the world. To meet this challenge, Yahoo!’s Cloud includes a collection of infrastructure and functional services targeted at dramatically improving the company’s efficiency throughout the entire product development cycle, from gathering user feedback and insight, to feature testing and iteration to ongoing product operations.
Cloud technologies allow us to achieve higher agility and quality while maintaining scale to meet the needs of our users. When I say “Cloud is pushing up the Operational Excellence (OE) Curve,” I mean simply that cloud enable our developers to focus more on creating great products for our users and less on the “heavy-lifting” of building complex infrastructure.
Geelan: As we approach the zettabyte (and perhaps even yottabyte) age, can value really be extracted from the voluminous data that is now in existence? How is that possible?
Shugar: Yes, it’s possible using technologies such as Hadoop. Hadoop is an open source distributed file system and parallel execution environment. Yahoo! runs Hadoop on tens of thousands of servers, enabling us to process and extract value from massive amounts of data. Apache Hadoop is an open source project of the Apache Software Foundation. Yahoo! is the largest contributor to Hadoop technology as well as its largest user.
Yahoo! recognized that the next-generation Web-scale services demand large distributed systems, and a growing number of other companies and organizations are likely to need similar capabilities. In addition to contributing most of the Hadoop code base, Yahoo! provides open source resources to the academic research community enabling them to access Internet-scale supercomputers for conducting systems and applications research.
Geelan: So exploring data-intensive computing in industry is clearly gaining momentum; what specific initiatives has Yahoo! been taking to encourage expertise in Hadoop and progress toward faster supercomputers? (Just a few, maybe – I know there are many!!)
Shugar: Earlier this year, Yahoo! announced the Yahoo! Distribution of Hadoop, in response to frequent requests from the community. Yahoo! is opening up its investment in Hadoop quality engineering via the Yahoo! Distribution of Hadoop, which has been tested and deployed at Yahoo! on the largest Hadoop clusters in the world and is based entirely on code available from Apache Hadoop. By making the Yahoo! Distribution of Hadoop generally available, Yahoo! is contributing back to the Apache Hadoop community so that the ecosystem can benefit from Yahoo!’s quality and scale investments.
In addition to Hadoop, Yahoo! is heavily investing in other cloud-related technologies such as storage, distributed caching, and serving to solve massive data-intensive computing challenges with serving our consumers.
Yahoo! also has very strong expertise in next generation cloud computing and data management technologies, and is leveraging its leadership in open source software, including Hadoop and Pig, to contribute to global, collaborative efforts around Internet-scale computing.
Over the past few years, we have made significant partnerships and have contributed technology to some of the leading research and development entities worldwide:
- November 2007: Deployment of a supercomputing-class data center, called M45, for cloud computing research (first deployed at Carnegie Mellon University).
- July 2008: Open Cirrus™ testbed formed with Hewlett Packard, Intel, the University of Illinois at Urbana-Champaign, the Infocomm Development Authority (IDA) in Singapore, and the Karlsruhe Institute of Technology (KIT) in Germany
- April 2009: University of California at Berkeley, Cornell University and the University of Massachusetts at Amherst join Carnegie Mellon University to take advantage of Yahoo!’s cloud computing resources
- June 2009: Participation at Open Cirrus Summit, three new sites to join Open Cirrus: the Russian Academy of Sciences, Korean Electronics and Telecommunications Research Institute (ETRI), and Malaysian Institute of Microelectronic Systems (MIMOS).
Geelan: When Yahoo! contributes to open source software such as Pig and Hadoop, what does the company get back?
Shugar: Yahoo! is a long-time supporter and contributor to open source software. Yahoo! is a platinum sponsor of The Apache Software Foundation, and the leading contributor to Hadoop to date, for example. Several members of Yahoo!'s development teams are active, long-term code contributors to Apache Hadoop, and we are committed to advancing the state-of-the-art in distributed computing through the incubation of new Apache projects.
We currently, and will continue to, actively collaborate with the industry, academia and the open source community, including through our Open Cirrus consortium, involvement with Hadoop, Pig and gradually other cloud-related technologies, and support of Apache. We are contributing back to the community so that the ecosystem can benefit from Yahoo!’s quality and scale investments, renowned technologists and innovation in next-generation Web technologies.
Yahoo! benefits from the contributions of others to open source projects and is able to collaborate with and sometimes hire the most talented researchers and engineers in the world, based on their interest in large scale application of open source technologies.
Geelan: And how does helping developers help Yahoo! in bottom line terms?
Shugar: We believe that the developer community is a key component in making Yahoo! a success. The challenges the industry is facing today in terms of large-scale, global cloud solutions are bigger than any one company (big or small) is able to solve on its own. As we contribute to the community, we also learn from the community, and third party developers are a valuable resource helping to speed innovation
Yahoo! is gradually open sourcing its cloud technology for this exact reason. We want to provide developers out there with an open source framework of scalable cloud technology that will enable them to build tools and solutions that in return will help Yahoo! (and the entire industry) to address these complex challenges.
In addition we believe this ecosystem of solutions “powered by” the core cloud technology will directly benefit Yahoo! consumers. This will provide consumers with customized web-applications (targeted at solving specific user needs) faster and better than ever before.
Geelan: What is it technically that makes Hadoop so powerful for large scale data processing? Are there alternatives?
Shugar: Hadoop provides the software infrastructure used across Yahoo! for large scale distributed computing and back-end data analytics, including fighting spam in Yahoo! Mail, content optimization for the Yahoo! homepage, and better ad targeting based on data analysis.
Hadoop provides a framework that distributes data and processing across thousands of computers, which working in parallel allows us to process and analyze enormous amounts of data in a very efficient manner.
We find Hadoop the ideal solution for Y! based on its scalability and flexible programming environment.
Geelan: How about enterprises, are they going to be adopters of Hadoop too?
Shugar: Yahoo! was the first major technology company to adopt Hadoop. Since then, many other companies, large and small, have begun using Hadoop. You can find more information about how others using Hadoop here: http://wiki.apache.org/hadoop/PoweredBy.
Geelan: What happens to Yahoo!’s Distribution of Hadoop and growth of the Apache Hadoop project overall in light of the deal with Microsoft?
Shugar: Hadoop is our de facto standard scalable data processing platform at Yahoo!. In addition to Search, Hadoop is used to support display advertizing, content platforms, personalization, machine learning for filtering email spam, research, and all other large scale data analysis and mining.
We remain as committed as ever to developing and using Hadoop, and in contributing our code to the open source community. The Yahoo! Hadoop development team will be busy delivering on short and long term roadmaps.
We look forward to continuing to work with the wider Hadoop community to build an increasingly better Hadoop that will support Yahoo! and the industry’s needs in this area. We have by far the largest team of developers and testers working on the project and hundreds of internal customers who use tens of thousands of computers in large Hadoop clusters. We plan to continue to work on improving the Hadoop core to make it faster, more scalable, reliable and secure.
Geelan: What exactly is the Yahoo! Cloud Serving Platform?
Shugar: For the time being, Yahoo!’s is focused on developing a “private cloud”, focused on making the Yahoo! experience as extraordinary, effective and productive as possible for consumers and advertisers across the world. We see this as a multi-year effort that will provide significant advantages for Yahoo! now and in the future.
The Yahoo! Cloud Serving Platform provides Yahoo! developers, engineering and operations with a technology to build, test, deploy, and manage application in an elastic cloud infrastructure that can grow and shrink based on changing workloads.
The cloud serving architecture is based on the following key concepts:
• Abstracts concerns of the underlying infrastructure and network communication from developers and operations
• Uses virtualization and commodity hardware
• Employs a declarative programming language for defining services and applications • Automates the deployment process
• Standardizes software stacks and packaging
The Yahoo! cloud serving architecture represents a shift in the programming paradigm and, as such, can require a fundamental shift in application-design thought processes.
Geelan: Are interoperability and openness important in Cloud Computing, as far as Yahoo! is concerned?
Shugar: Ultimately, we believe that advancement in cloud computing technology will be driven by open source initiatives where large communities of engineers can collaborate and develop new code for the new applications and demands posed by the cloud model. Yahoo! is a leader in supporting open and collaborative research and development as a competitive advantage, enabling the open source community to drive forward the pace of innovation. We believe open source and collaborative innovation is the way to address the complex challenges that large-scale cloud solution presents. Yahoo! will continue to participate and contribute to such efforts wherever appropriate.
Geelan: What other plans does Yahoo! have, moving forward, for helping deliver a cloud at the scale of the Internet?
Shugar: We are investing internally in further building out and deploying cloud computing technologies and services across the global Yahoo! operation so as to help our product teams innovate faster and deliver high-quality experiences to our customers across the globe.
Over time, we may consider exposing our cloud services in a more comprehensive manner through the Yahoo! Developer Network, which serves as Yahoo!’s front door for third parties seeking to engage with our developer tools and web services. However, we have nothing specific to share at this time.
Geelan: Lastly, 2009 has so far been a year of obvious challenges, from both a CapEx and an OpEx perspective, for anyone involved with Enterprise IT. So, what’s your top tip, as a seasoned software executive, to those other IT execs out there right now – especially CTOs of embattled start-ups who may be looking for some magic bullet to ensure they’re alive (and well) as a company in 2010?
Shugar: For startups and small companies, there are public cloud offerings coupled with other commercial cloud vendors that can provide a pay as you go infrastructure minimizing CapEx investments and reducing the risk in deploying new products. For larger or enterprise companies, a hybrid model maintaining existing compute infrastructure while leveraging public cloud offerings for less critical or experimental projects may provide more flexibility at reduced CapEx.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Aug. 30, 2016 11:15 AM EDT Reads: 591
SYS-CON Events announced today that Adobe has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of co...
Aug. 30, 2016 11:00 AM EDT Reads: 3,690
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Aug. 30, 2016 10:30 AM EDT Reads: 391
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Aug. 30, 2016 09:08 AM EDT Reads: 250
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 30, 2016 02:30 AM EDT Reads: 1,867
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 30, 2016 02:00 AM EDT Reads: 2,252
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 30, 2016 01:30 AM EDT Reads: 3,056
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 30, 2016 01:00 AM EDT Reads: 1,946
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 30, 2016 12:00 AM EDT Reads: 1,684
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 29, 2016 10:00 PM EDT Reads: 2,502
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 29, 2016 08:30 PM EDT Reads: 2,457
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 29, 2016 07:00 PM EDT Reads: 1,996
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 29, 2016 02:15 PM EDT Reads: 3,755
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 29, 2016 12:45 PM EDT Reads: 2,050
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Aug. 29, 2016 12:15 PM EDT Reads: 897
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 30, 2016 01:00 PM EDT Reads: 3,212
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 29, 2016 08:00 AM EDT Reads: 1,006
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 29, 2016 07:30 AM EDT Reads: 846
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 28, 2016 10:30 PM EDT Reads: 4,092
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 27, 2016 12:45 PM EDT Reads: 2,419