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Kickfire Announces New Customers as Its Next-Generation Data Warehouse Appliance Builds Momentum

Just a few months after launching its next-generation data warehousing appliance, Kickfire™, Inc. today announced that it has won new customers, including Mindspark Interactive Network, Inc, a division of IAC (Nasdaq: IACI), and LiveRail, a rising star in the video ad server market. At a fraction of the cost of high-end data warehouse systems, the plug-and-play Kickfire appliance is enabling these new customers to quickly and easily increase their data warehouse performance by up to 500 times.

“Kickfire is gaining traction not only with high-growth MySQL start-ups that need a low cost system, but also with enterprise customers that need to increase performance, but don’t want to spend another million dollars to do it,” said Bruce Armstrong, CEO of Kickfire. “We are pleased to see a broad level of customer interest in our product as it brings an affordable and easily deployable solution to the mainstream data warehousing market.”

Kickfire’s revolutionary appliance delivers the industry’s highest performance per dollar spent. Starting at just $32,000, it makes the capabilities of high-end commercial database systems available to every organization. The Kickfire Data Warehouse Appliance combines the industry’s first parallel-processing SQL chip, which packs the power of 30 CPUs, an advanced columnar engine, and MySQL Enterprise™.


Mindspark is home to some of the most popular and engaging brands on the Web such as Excite®, Zwinky®, GirlSense®, Vimeo® and many more. These sites have tens of millions of monthly visitors, and Mindspark was looking for a solution to help boost the performance of its billion-row click-stream data warehouse. With the cost of a traditional high-end row-store solution prohibitive, and the performance of a columnar vendor inadequate, Mindspark turned to Kickfire to meet its demanding price/performance requirements.

"We have been very pleased with the early results on Kickfire," said Ernest Wurzbach, VP of IT, at Mindspark. "For a fraction of what it would cost us to implement a commercial database system, we have been able to achieve tremendous performance improvements for our business users with Kickfire."


LiveRail is a MySQL-based video ad server start-up with demanding data warehousing needs. With data warehouse volumes growing at 30GB per month, the company needed a cost-effective solution that could deliver high performance at the terabyte scale. The company chose Kickfire because it was able to improve the data warehouse query performance by 50-500X at fraction of the cost of other offerings.

"The Kickfire appliance brings the power of commercial high-end data warehousing systems into the MySQL mainstream market," said Mark Trefagne, CEO of LiveRail. "The plug and play nature of Kickfire enabled us to get the system up and running in a matter of days with significant performance improvement over our existing systems."

About Kickfire

Kickfire is a next-generation data warehouse appliance targeted at the mainstream data warehouse market that delivers the industry’s highest performance at the lowest cost and with fastest time-to-insight. Based on a breakthrough parallel-processing SQL chip that packs the power of dozens of CPUs into an exceptionally small, low-power form factor, Kickfire delivers a quantum leap in performance efficiency -- avoiding the hardware build-out, power, and datacenter space required of today's data warehouse offerings. The Kickfire Data Warehouse Appliance also includes a columnar engine and runs MySQL Enterprise™. The company is backed by blue-chip venture capital firms Accel Partners, Greylock Partners, The Mayfield Fund and Pinnacle Ventures. For more information, please visit www.kickfire.com.

Kickfire is a trademark of Kickfire, Inc.

MySQL and MySQL Enterprise are registered trademarks of Sun Microsystems or its subsidiaries in the United States and other countries.

All other trademarks are the property of their respective owners.

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