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WebSideStory Expands Active Marketing Suite with Launch of Keyword Bid Management Solution

WebSideStory Bid Integrates Award-Winning Web Analytics Reporting with Comprehensive Bid Management

SAN DIEGO, Aug. 1 /PRNewswire-FirstCall/ -- WebSideStory(R) , a leading provider of on-demand digital marketing applications, today announced the expansion of its Active Marketing Suite(TM) with the launch of a powerful new keyword bid management solution. WebSideStory Bid combines award-winning web analytics reporting with comprehensive bid management to help marketers easily measure and manage large numbers of paid keywords through a single marketing console. The new product surpasses current generation bid management tools by providing built-in conversion tracking and ROI reporting; advanced user interface concepts that take advantage of AJAX technology; tight integration with WebSideStory HBX(TM) Analytics; and the ability to manage tens of thousands of keywords. Bid rounds out the WebSideStory Active Marketing Suite (http://www.websidestory.com/), a collection of integrated, on-demand digital marketing applications that includes web analytics, site search, web content management and keyword bid management. Bid was launched in conjunction with HBX 3.0, the latest version of the company's award-winning analytics service. Forex Capital Markets, an online trading platform for investors interested in arbitrage, will use Bid to manage and measure the $1.5 million it spends on paid keywords each month.

"WebSideStory does a great job of listening to its customers -- I've been asking for something like this to increase ROI and make my life easier and WebSideStory has responded with a terrific product," said Frank Watson, Vice President of Marketing for Forex Capital Markets (http://www.fxcm.com/). "I'm impressed with the user interface, the fully automated bidding rules and, of course, the seamless integration with HBX Analytics. The Active Marketing Suite is proving to be an indispensable collection of services."

In the past, keyword bidding was done directly through interfaces supplied by the pay-per-click outlets themselves. In recent years, a few companies have launched third-party bid management applications that enable marketers to consolidate their bidding activities. Bid surpasses these current generation applications by providing capabilities such as:

-- Advanced User Interface Design -- Taking advantage of AJAX technology, a new web development technique, Bid provides the ubiquity of a web interface with the power of a desktop interface. This makes it easier to manage large numbers of bids. -- Support for Large Volumes of Keywords -- While many bid management applications have difficulty handling more than 20,000 keywords, Bid can easily handle 100,000 bids per account. -- Built-in Conversion and ROI Tracking -- Detailed conversion and ROI tracking for both e-commerce and lead generation sites. -- Full Integration with HBX Analytics Reporting -- Provides the ability to change or create bids from any keyword report in HBX Analytics. For example, if you see a large number of visitors typing in a particular keyword in your web site search box, you can click on that keyword, launch the Bid application and easily buy it across all pay-per-click outlets. -- Full Measurement and Management of Listings -- Many third-party bid applications require you to go directly to the outlet interfaces to manage your bids. With Bid, all listing management is done through one centralized marketing measurement console. -- Fully Automated Bidding Rules for ROI and CPA Targeting -- Easily create ROI or CPA-based bidding rules. For example, automatically cut off bidding if the ROI dips below a certain threshold. -- Advanced Reporting -- Slice reporting by any bid attribute, including bid, outlet, campaign, and listing. For example, measure the effect of different listings (descriptions) and see which one is most effective.

"Bid represents one of the industry's most powerful solutions for improving the performance of any large keyword campaign," said Rand Schulman, Chief Marketing Officer for WebSideStory. "It also expands our Active Marketing Suite and brings us closer to providing customers with a single, shared environment for improving all of their online initiatives."

For more information about WebSideStory, please visit http://www.websidestory.com/.

About WebSideStory

WebSideStory is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements

Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory's business including, without limitation: WebSideStory's limited experience in an emerging market with unproven business and technology models; WebSideStory's reliance on its Web analytics services for the majority of its revenue; WebSideStory's recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory's customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory's services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory's Securities and Exchange Commission filings, including WebSideStory's annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending June 30, 2005. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.


CONTACT: Erik Bratt of WebSideStory, Inc., +1-858-546-0040, ext.365,
[email protected]

Web site: http://www.websidestory.com/

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