Welcome!

Java IoT Authors: Liz McMillan, Zakia Bouachraoui, Yeshim Deniz, Elizabeth White, Pat Romanski

Related Topics: @CloudExpo, Microservices Expo

@CloudExpo: Blog Post

This Magic Moment

They do not come often; make sure you are prepared to take advantage of it….

This November, I am presenting at SYS-CON's 4th International Cloud Computing Conference & Expo in Santa Clara, CA. I welcome any opportunity to speak about my favorite subject: cloud storage, and how the cloud storage segment is providing a viable roadmap for how to create a profitable cloud computing industry.

One year ago, the Mezeo Software team was finalizing plans to emerge from stealth mode. Since that time, the cloud storage market has undergone some significant changes and advancements. We may not have crossed Moore’s proverbial chasm just yet, but the energy in the space is tangible. As an industry, we are very close to a tipping point.

In my talk at Cloud Computing Expo, “The Profit Model for Cloud Computing,” I will discuss how the cloud storage space has quickly evolved. It is truly a “magic moment” situation for those who have historically been responsible for providing IT infrastructure. In fact, the very foundation of that market is shifting before our eyes due to the advent of cloud computing, and other factors including economic changes and technology advancements.

What used to be known as the “Web hosting industry” is now better described as the “IT service provider space.” The old label is just too limiting. It is not just about hosting Web sites anymore. New applications, requiring compute and storage clouds, are hitting the market, including new Web-based applications. To satisfy these evolving needs, cloud storage solutions are now a necessary element of the IT service provider’s infrastructure.

From an IT service provider’s perspective, daydreaming about the glorious profits associated with cloud computing, including cloud storage, may be nice, but the truth is that if they don’t adapt, they will go out of business. Period.

Thankfully, the discussion doesn’t end there, because that would be a pretty short and depressing presentation!

So what are the emerging infrastructure needs and expectations? I will cover the basic cloud computing infrastructure and cloud storage and explain how they work together to deliver a cost effective solution that allows for the following:

  • A convergence of the mutual interests and capabilities of the enterprise and service providers.
  • Scalability in terms of unique moments of demand such as “the Oprah effect.”
  • A pay-for-use model that allows access to capacity on an as-needed basis at any given time versus always paying for what’s provisioned to meet maximum demand. What a waste!
  • Op-ex versus cap-ex.  Driving down infrastructure costs by using cloud computing images.


I will also discuss the expectations of Web developers who are creating the new applications that are reshaping the industry. Simply put, they expect to access a robust, programmable storage with advanced services via REST APIs. Cloud storage provides them unlimited capacity and extraordinary parallel access to match the scalability of performance that their CCIs need and it does this at a very low, compelling price point.

As that world busily gets fired up, it will create a number of revenue stream and profit opportunities. And that’s where it gets really interesting. You see, people will look for these services via a trusted service provider. Small businesses will pay. Big businesses will pay to develop internal clouds and you and your family will pay to preserve, protect and share your data.

My discussion will highlight the following:

  1. The new world that’s coming for the service provider.
  2. New revenue streams and profit opportunities.
  3. What you should be doing now to prepare for all of this.
  4. How the enterprise can also benefit through cost reductions, new opportunities for collaboration and opportunities to enhance profit.

I will discuss the five revenue stream opportunities and the profit consequences associated with each. We will also drill down into the unusual opportunities that the enterprise can take advantage of, including greater collaboration, cost efficiencies and profit enhancement.  Here is a hint: it goes far beyond just gigabytes of storage per month.

I hope you’ll join me at SYS-CON's 4th International Cloud Computing Expo. My session, “The Profit Model for Cloud Computing,” is scheduled for 3:25 p.m. on Monday, November 2nd. The conference runs November 2-4 at Santa Clara Convention Center. More information is available at http://cloudcomputingexpo.com/.

More Stories By Steve Lesem

Steve Lesem is President/CEO of Mezeo Software. Previously, He was Senior Vice President and Chief Marketing Officer of the managed hosting provider VeriCenter. He has also served in leadership positions at SafeNet, BMC Software and IBM. Steve holds a Bachelor of Science from the University of Texas at Austin. He is the primary author of the Cloud Storage Strategy Blog (www.cloudstoragestrategy.com), which frequently sees posts picked up by publications in the IT services and Web hosting spaces.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.