Welcome!

Java IoT Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Elizabeth White, Frank Lupo

Related Topics: @CloudExpo

@CloudExpo: Blog Post

The Future of Cloud Computing Belongs to Asia

Where is the money? I'm here today to tell you, it's in Asia!

People often ask me where I believe the biggest opportunities for Cloud Computing currently are, at first I thought they were asking about the technical particulars like public clouds, platforms etc, but recently I've come to realize it isn't so much the technology as much as where the technology is being adopted that is important. Really what they're asking me is where is the money? I'm here today to tell you, it's in Asia.

One of the more interesting side effects of creating the CloudCamp series of events around the globe has been as a market research vehicle. As interest in Cloud Computing increases in various geographic regions, so does the interest in folks on the ground who want to help organize local CloudCamp events. This network of local organizers has become an invaluable resource into new markets. These events have also done a tremendous job of forecasting potential high growth markets and more importantly the opportunities for Cloud computing within various emerging markets. And lately it seems that by far the largest opportunities are coming from one particular region of the world.

To give you some background, we have an upcoming CloudCamp next week in Tokyo (November 17th) organized by NTT among others as well as next month in Seoul, South Korea (Dec 16th) organized by the Korea Institute of Science and Technology Information and the newly formed Korea Cloud Service Association. The Japanese, South Korean and Chinese markets have been particularly strong for CloudCamp. Based on the this interest, we will also be doing a series of CloudCamp's in China (Shanghai, Beijing and Hong Kong), which will mostly likely take place in early 2010. (If you're interested in sponsoring one of these events, please get in touch)

As a more personal example, I will be in Tokyo next week for a CloudCamp Tokyo event on Tuesday as well as a number of business meetings. Purely from a demand point of view, from the moment I get off the plane on Monday until I leave on Sunday, I have non-stop meetings from 9am through dinners late into the evening every night of the week with various Japanese firms looking to capitalize on the booming Cloud Computing sector. We've seen so much interest from Japan that we've started to have to turn down meeting opportunities. To say the least, the interest in "Kumo" Japanese for cloud is astounding.

We've seen similar levels of interest in China as well where there seems to be a technological renaissance occurring. China is a very unique place when it comes to Cloud Computing. First of all they don't have the legacy infrastructure that most Western economies suffer from. It's in a sense a greenfield opportunity where the Chinese have the opportunity to choose the latest & best technology solutions without regard for how it may effect legacy systems -- since there really isn't any.

For instance, look at the massive adoption of mobile phones over the last several years, the traditional landline was almost completely bypassed for the newer and more efficient mobile options. Computing is also seeing a similar bypass, with projects such as national wifi networks being built in conjunction to a masssive multi-billion dollar national railway system. The Chinese seem to have realized that a national infrastructure is more then just a physical one, but also virtual.

I'm not alone in making this conclusion about the Asian market, In a recent report, Gartner said infrastructure software will account for 64.4 percent of overall enterprise software spending in the Asia-Pacific region next year, with APAC enterprise software spending to grow 10.2% in 2010 - the fast growth in any of the various global software markets.

Following upon the same sense Amazon Web Service has just announced an expansion into the Asian region in the first half of 2010. Saying "AWS customers will be able to access AWS’s infrastructure services from multiple Availability Zones in Singapore in the first half of 2010, then in other Availability Zones within Asia over the second half of 2010. AWS services available at the launch of the Asia-Pacific region will include Amazon EC2, Amazon S3, Amazon SimpleDB, Amazon Relational Database Service, Amazon Simple Queue Service, Amazon Elastic MapReduce, and Amazon CloudFront."

“Developers and businesses located in Asia, as well as those with a multi-national presence, have been eager for Asia-based infrastructure to minimize latency and optimize performance,” said Adam Selipsky, Vice President of Amazon Web Services. “We’re very excited to announce the expansion of AWS infrastructure into Asia to help our customers plan their technology investments and better serve their end-users in Asia.”

Tom Lounibos, CEO of SOASTA had an interesting comment on the opportunity in a twitter post earlier saying "AWS announces Singapore site 7 hours ago, and I wake to three SOASTA customer requesting Cloud Testing from Singapore! "Demand" wins!"

Although I am just one man from just one company I believe that in some small way that both Enomaly and CloudCamp represent the tip of the iceberg when it comes to the opportunity to offer Cloud Computing related products in service to the Asian Market and from where I sit there is no bigger opportunity then in Asia.

More Stories By Reuven Cohen

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...