Equilibrium®, a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced that MediaRich® processing engine is now providing excellence in media management and delivery for Extensis®, a division of Celartem Inc., Portfolio™ NetMediaMAX™, a new media-processing software solution that lets digital imaging specialists automate their media workflows for increased productivity and faster turn-around times.
Seasoned designers and marketers spend significant time performing repetitive production tasks as part of their imaging workflow. NetMediaMAX is a system that manages this repetitive work for faster production. Complex export operations no longer require manual work and multiple applications, meaning users spend more time on their core tasks, translating into faster output and profits for organizations.
NetMediaMAX is built on the Portfolio Server platform that provides support for Windows® and Macintosh® environments and utilizes server-side processing, freeing up desktops from media-processing tasks. The MediaRich® technology inside NetMediaMAX provides organizations with heavy workloads the ability to process media-related tasks dynamically and automatically, saving significant time and manual effort. Organizations can distribute media-processing tasks to one or more external servers for even faster performance.
“We have heard from many of our customers that their creative teams spend too much time doing repetitive, non-value added activities,” says Martin Stein, VP of Products and Services at Extensis. “Equilibrium MediaRich helps enable NetMediaMAX to automate manual processes, eliminate routine tasks, create consistency and standardize processes, resulting in individuals focusing back on their creative tasks.”
“We're excited to see that MediaRich technology is enabling Extensis, our OEM partner, to provide customers with a next generation media processing solution,” said Sean Barger, CEO of Equilibrium. “MediaRich Server brings flexible and fast on-demand ingestion, visualization technology and processing capabilities to NetMediaMAX.”
Equilibrium announced a strategic technology partnership with Extensis in June of 2008, where Extensis would integrate Equilibrium’s MediaRich for integration into the release of Extensis Portfolio Server and associated products.
About MediaRich
Equilibrium MediaRich automates image, sound and video productions and enables the multi-channel delivery of any media assets. MediaRich is a scalable, high volume media distribution and repurposing engine. It enables today's companies to leverage dynamic editing and delivery for the real-time creation of graphics, audio and video files on-demand to any device. MediaRich seamlessly integrates with any Digital Asset Management (DAM) or Content Management System (CMS).
About NetMediaMAX
NetMediaMAX is an extensible media-processing engine that allows organizations to automate media-centric workflows and edit, update and convert digital assets on demand. It’s a turnkey solution that can be set up in hours to automate routine jobs and distribute media processing tasks. It is an open system built on trusted technologies such as Java™ J2EE™, Adobe® FLEX®, JBoss and OpenOffice.org. For end users, this translates into superior usability and unique integration with their existing workflow. For IT managers, it delivers power and efficiency with central and remote web-based administration. In addition, the optional SQL Connect module provides greater scalability, superior data integration and advanced administration.
About Extensis
Extensis develops software that allows creative workgroups and professionals to streamline their workflow and securely manage their digital assets and fonts. Extensis' award-winning client/server and desktop products are used by hundreds of Fortune 5000 companies and include Universal Type Server for server-based font management, Suitcase for single-user font management and the Portfolio suite for digital asset management. Extensis was founded in 1993 and is based in Portland, Oregon, and the United Kingdom. Extensis is a division of Celartem Inc., which is wholly owned by Celartem Technology Inc., (Hercules: 4330). For additional information, visit www.extensis.com or call 1-800-796-9798.
About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere. Equilibrium MediaRich for SharePoint is the only self-service Digital Asset Management (DAM) software that is seamlessly integrated within SharePoint. Equilibrium is a Microsoft Gold Partner. The EQ Network can automate personalized video delivery and monetization via advertising from any web video. To learn more about Equilibrium and its products, please visit Equilbrium, EQ Network or our blog.
Equilibrium and MediaRich are registered trademarks of Equilibrium. Patent Numbers 6,792,575 and 6,964,009, other patents pending for automated media processing and dynamic multi-platform delivery. Extensis, Portfolio Server, NetPublish, NetMediaMAX and Portfolio SQL Connect are trademarks of Extensis, a division of Celartem, Inc. All other trademarks are property of their respective owners.