Mobile Web Developer

Mplayit, the new mobile app store on Facebook that is transforming the mobile app discovery experience, today announced that the full catalog of over 3,500 BlackBerry applications is now available to its growing audience of consumers and fans on the Facebook platform. Mplayit is now the first cross-platform social app store where consumers can find, try, buy, and share apps for iPhone, BlackBerry, and Java-powered mobile devices.

"BlackBerry outsells the iPhone month after month, but most BlackBerry users still have a hard time finding great apps," said Michael Powers, Founder and CEO of Mplayit. "We help them tap into their social network to discover apps they'll love and recommend to their friends."

Now with support for BlackBerry and iPhone, the two best-selling smartphone platforms, Mplayit's audience can share the popular applications that are available on both devices. Mplayit offers BlackBerry users quick search and try-before-you-buy playable previews, all from the web or mobile browser. Users can rate, comment, and recommend individual apps to their social network. Because Mplayit's catalog is hosted on the Facebook platform, users can easily browse the recommendations and reviews from those that matter most: friends and family that share their interests. In addition, Mplayit's unique 'Apptivity' feed gives users a view of the most played and recommended apps in real time adding a useful and entertaining element to regular lists or rankings.

Mplayit expects to add support for more smartphone platforms in coming months, offering mobile consumers the only one-stop mobile apps megastore for purchasing content for any mobile device.

Mplayit already provides its application discovery platform and analytics to major game publishers like EA Mobile and I-play, as well as major mobile operators like Sprint, Telefonica O2 and more. Mplayit's technology is also benefitting the burgeoning mobile developer community now looking beyond the Apple platform by providing a suite of analytics tools to help them better understand their audience, optimize their marketing, and stand out in the crowd. Mplayit's cross-platform approach gives them a single place to focus their social marketing efforts.

"With the iPhone content market becoming ever more crowded and complex, developers are recognising the potential of other smartphone platforms," said Powers. "We're knocking down the cross-platform barriers that hold back apps with great viral potential."