|By Phil Worms||
|January 19, 2010 07:00 PM EST||
The world's data centers collectively are said to be producing more carbon emissions than consumers within many countries (Italy, The Netherlands and Argentina are some of the more headline-grabbing examples that have been cited of late). "The whole industry must be more efficient" is an all too common battle cry, in reaction to that. But does that really wash - or is it just more greenwash?
As the need for computing technology grows, we are seeing more and more organizations considering building in house data centres, which will lead to a huge overall increase in carbon emissions. It's madness, really, when the data they are storing and processing could be residing on someone else's servers, under an outsourcing agreement. This is all about economies of scale. After all, a business that has only a single rack, or very few racks, in its data centre still has to power and cool the whole data centre. So it makes no sense at all.
As for the scare stories about massive upsurges in the amount of carbon being belched out by data centers, well, no sooner have these stories hit the mat than they are followed by articles saying: ‘Don't worry, the future is bright; Cloud Computing is riding in to save the day'. But is it? And how can it? A participant at a recent technology seminar that I attended, stood up and boldly stated that Cloud computing signaled the end of data center industry and the need for data centers, as "we would all now simply plug into the Cloud". When asked to elaborate, he gave the impression that he genuinely believed that the ‘cloud' was simply ‘out there', as if it was some form of vaporous computing magic and that it would result in the abolition of data centers - all data centers.
I use this as a real example of the confusion and hype that appears to have set in around all things ‘cloud'. While the delegate's point about ‘plugging into the Cloud' has factual basis, the assumption that data centres will no longer exist is quite obviously a work of fiction. Of course, they will exist - the Cloud has to be hosted somewhere. And the plain truth is that all of us have been accessing the ‘Cloud' in some shape or form for many years.
The simple truth is that the ‘Cloud' is a natural and, some would say, marketing-led progression of computing technologies. Just as the mobile phone is no longer the size of a house brick, so servers and computers have become faster, more efficient, powerful and we can do more with less. What we are now seeing is the industry attempting to ‘package' these improvements and create buzz to entice business to reconsider their computing options. And clearly the ‘green' angle is seen as both relevant and compelling.
If we compare Cloud computing with one of the last great ‘must-haves' - Broadband - it was only a combination of affordable pricing, coupled with compelling applications - streaming video and social networking - that led to the explosion in adoption during the past six years to the levels that were once predicted by the Telcos/ISPs back in 2002/3.
One of the key reasons for its lack of early success was that the industry failed to explain the benefits of broadband clearly. It was hung up on ‘contention ratios, ‘Nat' and ‘Non-Nat' configurations and ‘upload speeds', and other technical features that were only understood by an elite few. And I can see the same mistakes being made with the Cloud.
One very simple definition of the Cloud is that of a resilient, high availability ‘infrastructure as a service' solution for organizations, offering selected outsourcing at lower cost than in-house - or economies and efficiencies of scale, at a reduced cost. For many of today's businesses, the benefits of Cloud Computing, of a centralized computing infrastructure that can be easily accessed via the Internet, are just too compelling to ignore. Server virtualization, storage, ‘play and pay as you go' web hosting, integrated communications are a sample of the current services that are delivered as cloud offerings and all of them, if utilised properly, should deliver substantial operation and financial savings. And this is the benefit that we need to explain and market.
Until now, the expected primary source for Cloud-based revenues was large companies. And yet the current economic climate creates an opportunity for the SME to derive as much benefit as the blue chip. But how are they to be reached?
A relatively recent survey of 644 mid-ranged US companies highlighted that 25% of respondents defined Cloud Computing purely as a buzz word, 36% were unsure of the benefits, 12% had no intention of using Cloud services and 39% only predicted a maximum of 10% of their IT services being delivered via the cloud. This is not unexpected, but shows the challenge the industry faces in promoting its message.
We need to get the balance right between demonstrating real bottom-line cost savings to the business, while reducing carbon emissions through good practice. Cloud computing should not simply be positioned around looking to cut emissions; it needs to be advocating better utilisation and efficiencies for IT and thus the business. The core benefit is not about lower power consumption, but about a better automated business process that's able to run more effectively. Being green will be a natural by-product of that.
Server virtualization is already proving itself as the ‘low hanging fruit' in reducing overhead. Industry figures indicate that, for every server workload virtualized, hardware and operating costs are reduced by as much as 50% and energy costs by 80%, saving more than £2,500 per year. When you add this to the fact that IT services can be delivered on demand, and that server utilization can be improved by a ratio of 10:1 or better, the benefits are hugely attractive. In the past, businesses would have put up with this excess capacity, given the IT department's risk-aversion, but not so today, it seems.
A McKinsey & Co study found that within one media company, almost one-third of the servers in operation had utilisation rates of below 3% and nearly two-thirds of the servers had utilisation rates of below 10%. So it's not surprising that the Environmental Protection Agency (EPA) has predicted that, if the current trends continued, energy consumption by data centers will almost double to more than 100 billion kWh per year by 2011. The McKinsey study concluded that the ‘"the greenest data centre is the one that you don't have to build" and this is where cloud computing offers its biggest advantages - economies of scale. A data center needs to power and cool, thereby consuming energy, whether it contains one rack or six hundred.
As with the anything that ‘appears too good to be true' there is a catch. And the catch, quite simply, with cloud hosting is that you lose direct control. When you are dependent on someone else for the management and care of your technology, you are effectively placing your business in the hands of a third party. The recent spate of well publicised data centre outages has really highlighted this fact and has led to pain for many businesses. But can outages be avoided? The simple and very truthful answer is ‘no'.
While cloud service and data centre providers can take every practical measure possible to prevent downtime, there is always a chance, no matter how slim, that an event might occur that is totally outside of their control. If cloud computing is to succeed and deliver the benefits that it so obviously promises, then the market must accept the fact that trust and understanding, as much as fiscal and ‘green' benefits, will be the real keys that unlock it's obvious potential. Cloud service providers must be totally honest about the underlying infrastructure that they operate - eg, the data centers, the power and network supplies, the fail-over options and perhaps, more importantly, outline what happens, should things go wrong. Likewise, customers must understand about redundancy and, crucially, the costs associated with the provision of a fully redundant solution.
Why would you not consider a cloud model? To build and manage a secure, fully powered, high-availability environment, capable of withstanding disasters or interruptions, is a costly and resource-intensive undertaking. As new vulnerabilities and growing threats proliferate on a daily basis, application monitoring and patch management becomes a full time job. Wouldn't you rather utilise your highly skilled technical resource on projects that impact directly on your core business? Do you really want to hold stocks of server parts? Wouldn't your accounts department feel more comfortable with an agreed and predictable monthly cost for the IT services that you require? And wouldn't your shareholders and customers feel better about you knowing that you are actively seeking to reduce your carbon footprint by maximising the use of power reducing technologies in which you have not had to invest capital?
Clearly, the benefits of cloud computing can go well beyond any savings that can be made on the power bill from the data centre. Indeed, the more effective IT is in support of the core business processes and objectives, the more cloud computing provides a systemic value.
Thus, the danger of claiming that the ‘Cloud is green' is that you won't see the true holistic benefit of cloud computing as a means of reinventing your IT architecture into a much more flexible and efficient tool for your business. That effort requires some detailed rethinking and those that jump onto the cloud computing bandwagon, focusing on narrow benefits, such as simple power consumption savings, are missing the real opportunities that the ‘Cloud' has to offer.
|eswaran 02/13/12 12:16:00 AM EST|
Cloud Computing is like the dog storing the bone for a future date and forgetting where it is stored. So often we store something in the cloud and forget about it; our comments for example. While providers need to be open, users too should be circumspect enough to know technology behind the cloud.
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
Feb. 20, 2017 10:15 AM EST Reads: 872
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 20, 2017 10:15 AM EST Reads: 130
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
Feb. 20, 2017 09:30 AM EST Reads: 1,179
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Feb. 20, 2017 09:30 AM EST Reads: 156
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Feb. 20, 2017 09:15 AM EST Reads: 173
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Feb. 20, 2017 08:30 AM EST Reads: 5,108
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
Feb. 20, 2017 08:15 AM EST Reads: 1,139
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Feb. 20, 2017 07:00 AM EST Reads: 1,450
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 20, 2017 03:15 AM EST Reads: 1,345
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Feb. 20, 2017 02:00 AM EST Reads: 6,127
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
Feb. 20, 2017 01:00 AM EST Reads: 839
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Feb. 20, 2017 12:00 AM EST Reads: 1,429
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Feb. 19, 2017 10:30 PM EST Reads: 6,168
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Feb. 19, 2017 09:30 PM EST Reads: 852
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often un...
Feb. 19, 2017 08:00 PM EST Reads: 2,841
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
Feb. 19, 2017 06:45 PM EST Reads: 3,164
SYS-CON Events announced today that IoT Now has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Feb. 19, 2017 06:15 PM EST Reads: 1,100
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
Feb. 19, 2017 06:00 PM EST Reads: 1,415
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 19, 2017 05:45 PM EST Reads: 971
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Feb. 19, 2017 05:00 PM EST Reads: 8,176