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Tropicana(R) Launches Tropicana Juicy Rewards(TM) Offering the Goodness of OJ Plus Big Savings on Healthy Pursuits for the Family

Finance and Happiness Expert Suggests Consumers Find Ways to Get More for Their Money Instead of Cutting Out Things They Enjoy

CHICAGO, Feb. 3 /PRNewswire/ -- A new survey(1) shows that given today's economy, most Americans (98%) are looking for more value from the things they buy. At the same time, most (95%) say they value spending time with family and having fun, but 89 percent agree that the current economy makes it more difficult for them to find affordable leisure activities. Tropicana Products, Inc., a division of PepsiCo, Inc. (NYSE: PEP), introduces Tropicana Juicy Rewards(TM) - a unique program that will help families get more from their juice with 20,000 ways to save on healthy family activities, experiences and products.

The Juicy Rewards program is a first for Tropicana in terms of the sheer scale of value, breadth and ease of use offered. Consumers who purchase Tropicana Pure Premium® or Trop50® can enter codes online at Tropicana.com and start saving immediately on thousands of healthy pursuits. Just one carton of orange juice is worth up to $15 in savings and a carton of Trop50 is worth up to $30 in savings.

"With Tropicana Juicy Rewards, the best juice just got better," said Neil Campbell, president of Tropicana. "Juicy Rewards takes the good things consumers have come to expect from Tropicana to a whole new level by offering them savings on the healthy, fun pursuits we know are important to them."

A Fresh Look at Value

Instead of looking for things to cut out of your life, Laura Rowley, personal finance expert and author of "Money & Happiness, A Guide to Living the Good Life," suggests thinking of ways to get more out of what you want and need to buy for your family.

"While clipping coupons can be valuable, I recommend finding creative ways to get more value from your time and money. I like Tropicana's Juicy Rewards program because it offers opportunities to save on family-friendly rewards just for purchasing something good I give my family every morning," said Rowley. "It's great value because surveys show families are doing more of these activities to make the most of their time together."

Three Simple Steps to Having Fun

Nine in 10 consumers(1) wish rewards programs offered a wider variety of options to save money. Tropicana Juicy Rewards delivers with 20,000 ways to save on fun, healthy pursuits the whole family can enjoy together. Examples include savings on: Norwegian Cruise Line, adidas fitness gear, TaylorMade golf equipment, and savings on activities and lodging in Yosemite National Park. In addition, there are thousands of local rewards like discounts from theatre tickets in Chicago to aquarium admission in San Francisco.

It takes just three simple steps to participate and save with Juicy Rewards:

  1. Buy Tropicana, find the unique code on the package - either under the cap or on the back of specially marked Tropicana Pure Premium and Trop50 products
  2. Register at www.Tropicana.com, enter the codes to get points
  3. Redeem points for incredible savings on family fun

About Tropicana Products, Inc.

Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices. Tropicana markets its products in the U.S. under a variety of brand names, including the Tropicana not-from-concentrate line of juices: Dole® juices and juice blends; Tropicana Pure 100 percent Juice Blends; Tropicana® Juices and Tropicana Twister® juice beverages. The Dole brand name is licensed from Dole Food Company, Inc. For more information about Tropicana, visit Tropicana.com.

About PepsiCo

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The Company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the Company serves.

This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the Company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com

(1) An online survey was conducted from January 14-21, 2010. The study reached a national sample of 2,500 Americans ages 18+. Findings detail differences between gender, generations, and region and were weighted where necessary to match their actual proportions in the population.

SOURCE Tropicana

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