New Media on Ulitzer

As we start this year, hope is mounting on a vibrant IPO market, better than last couple of years. This article lists 20 companies that are hot candidates for IPO. The list has some well-known names like Facebook, Skype, LinkedIn, Twitter, Digg, Yelp, LiveOps, and Tesla Motors. The less known names are - Associated Content, Brightcove, Chegg, Demand Media Etsy, Exact Target, Gilt Group, Glam Media, Rearden Commerce, Workday, and Zynga.

Workday is the new company founded by Peoplesoft founder David Duffield. It's a SaaS-based HR and ERP company.

Zynga is a hot company in the virtual gaming space on the Internet. It's famous game Farmville is raking in good revenue from Facebook users. I hear the game is quite addictive.

Twitter is rumored to be valued at billion plus dollars, that with very little revenue. It has the publish-subscribe model where conversations-by-subject can be tracked. That should be a bonanza for marketers,  seeking specific target audiences.

Most of the companies in the list are addressing "content" either the discovery or the publishing of. We don't see the old-fashioned enterprise applications anywhere, a reflection of the changing times. Workday is in that category, but purely cloud-based offering just like SalesForce.com few years back.

Companies like LinkedIn, Facebook, Twitter, and Skype brag huge number of eyeballs (users), bringing back memories of the dot.com days. Jeff Bezos in the height of the boom had said, "I spell profit as prophet".

Let us get back to some crazy wealth-creation via IPOs. It's about time.