Welcome!

Java IoT Authors: Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz, Mehdi Daoudi

Related Topics: Microservices Expo, Java IoT

Microservices Expo: Article

Do I Really Need That? Benefits of SOA, RSS, J2EE, or SOAP

My new venture is based on an idea I had while reading a book on the low cost airline, Ryanair

In February I took on the daunting task of starting a new venture. It was based on an idea I had while reading a book on the low cost airline, Ryanair. I never knew you could lease an aircraft; I thought an airline with billowing amounts of cash just bought the machines and got on with it. Wrong, wrong, and wrong with a capital W. My rationale was simple: there are a lot of aircraft on the ground, let's help get them back up in the air. How can I provide a system that makes sure that both parties benefit. B2B auctions!

Aerleasing is an enterprise auction engine for the airline industry. More to the point, it's 100% Java. The requirements were simple. Use as many open source libraries as possible so there is no major outlay. Borrow no money; use only what you have on hand.

The most expensive thing was hiring an excellent graphic designer. Brand is still everything, no matter how good the programming is. With no brand identity, you're dead in the water before you even start. So February was spent phoning, talking, and listening to as many people as I could get my hands on. I don't think I have ever learned so much in a short space of time.

I settled on Sitemesh for my template framework, mainly because I had used it before and could get up and running easily. I wanted users to be able to upload assets to their auctions (such as images and documents), so the Jakarta Commons file upload was an obvious choice and easy to implement.

The first prototype got a lot of reworking after a few of my contacts commented on the system. "Can you get a PDF copy?" they asked. No problem! I had a couple of choices, FOP or iText. I found iText was excellent in providing PDF documents from a servlet. Easy to set up and I put images in the document as well. If you don't mind crafting XSLT stylesheets, then FOP is wonderful too.

In the original version of Aerleasing I provided RSS feeds (using Rome to generate them), thinking I could convert an entire industry into using this wonderful data. Not so. I spent more time explaining it and it still caused confusion. What these folks live on are spreadsheets, so why try and fix something that isn't broken. Jakarta POI was downloaded and worked on; in fact it's a work in progress but I've used it a handful of times before so I know what's going on.

I spent a lot of time thinking about how auctions could be updated in terms of their start and stop times. After a bit of Googling around I found Quartz as one thing I did require was that the time worked outside of the app server just in case the server crashed for whatever reason. I didn't want the timer stopped because the server stopped.

The site launched in early July and was creating a bit of stir with some of the industry press. Nothing like the concept of Aerleasing has been seen before, but that still didn't stop me from having to pick the phone up and cold call some companies. As a technical architect it was a bit nerving but now I actually enjoy it. They don't ask me about SOA, RSS, J2EE, or SOAP but they do ask about the system and the benefits of it.

If you have the drive, you can work in any industry you want. More to the point, you can take your skills of Java, programming, and analysis and start crafting systems that will possibly change the way people work. Some of you are doing it already. I take my hat off to you.

One thing that came out of all of this is how much users are not really bothered about technical requirements. As I said before, RSS feeds didn't figure much in anyone's thought process, quite the opposite from where I sat. This train of thought was backed up by a piece on the Forbes Web site stating that 91% of Internet users still don't know what RSS actually means. A sobering thought considering the number of RSS libraries that are out in the Javascape.

Another surprise was trying to find an auction engine. You'd think that SourceForge or one of the other open source repositories would have something. With the exception of a demo engine for Hibernate, there was nothing that I could find. Searching on SourceForge brought up nothing; plenty of utilities to put the last bid on eBay, but not an engine. At the end of the day it's no real worry. I had the ability to put my own system together. In terms of getting something out in the open though, writing my own cost me in time. I missed the Paris Air Show by two weeks.

So now I stand here as a founder of a company, all my own technology, no funding (that's another long story for another time) and I am loving every minute. If you've ever wondered, "what if....?" don't wonder any more. Do it!

More Stories By Jason Bell

Jason Bell is founder of Aerleasing, a B2B auction site for the airline industry. He has been involved in numerous business intelligence companies and start ups and is based in Northern Ireland. Jason can be contacted at [email protected]

Comments (7)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
Scala Hosting is trusted by 50 000 customers from 120 countries and hosting 700 000+ websites. The company has local presence in the United States and Europe and runs an internal R&D department which focuses on changing the status quo in the web hosting industry. Imagine every website owner running their online business on a fully managed cloud VPS platform at an affordable price that's very close to the price of shared hosting. The efforts of the R&D department in the last 3 years made that pos...