|By Marty Gauvin||
|April 15, 2010 05:30 AM EDT||
Virtual Ark General Session at Cloud Expo
Cloud Expo General SessionSpeaker Marty Gauvin believes that 3G-SaaS – the combined effect of Cloud Computing and outsourcing with application management – will drive the use of IT for a significant period of time. "The capacity for well-executed 3G-SaaS to revolutionize IT sourcing is profound," he writes. Here he sets out the Virtual Ark vision in detail.
Outsourcing is entering its third generation with the advent of the Cloud.
The first iteration of outsourcing was “your mess for less”, followed by second generation strategic or selective sourcing, which included hosting and early Software-as-a-Service (SaaS) offerings.
The adoption of these second generation SaaS services was constrained by their high fixed costs and rigid contract terms. So much of what customers and vendors take for granted in their sourcing frameworks has its roots in the assumption that infrastructure is expensive and fixed.
It is extraordinary how far and how fast things can change when these constraints are removed!
Due to the emergence of Cloud Computing, Third Generation Outsourcing stands to materially revolutionize and challenge traditional outsourcing models in a way that no previous models have.
Third Generation Software-as-a-Service (3G-SaaS) uses the on-demand flexibility of Cloud infrastructure services from companies such as Amazon, Rackspace and Microsoft to deliver existing enterprise applications more flexibly and more affordably than ever before. Widely used by smaller businesses, the 3G-SaaS model offers substantial competitive advantages to enterprises through a “pay-as-you-use” system that reduces fixed costs for IT and increases flexibility for rapidly responding to market demands.
To date, there has been a significant gap between the Cloud vendors such as Amazon, Rackspace or Microsoft and the customer, such as an enterprise prepared to SaaS-enable a core business application or an Independent Software Vendor (ISV) seeking to deploy its application in the Cloud.
This provides opportunity for value-added service providers as Cloud technology has reached a point of maturity where objections to its use by enterprise organizations are more perceptual than actual.
Virtual Ark is evidence of that fact.
Rather than being a “cloud vendor”, Virtual Ark is a Cloud and Application Management expert that already uses Cloud services on behalf of enterprise customers to deliver core business applications utilizing a 3G-SaaS model with consumption-based pricing similar to that delivered on Public Clouds.
Virtual Ark commenced operation in July 2009. The company is backed by private shareholding and the investment bank, Baron Partners. Its key shareholders and management team – which has worked together for a decade – sold their previous company to the Macquarie Communications Infrastructure Group for US$64m. Current Virtual Ark partners include Grid Dynamics, Ingres, TechnologyOne, Amazon Web Services, Microsoft Azure and Rackspace. As a result, customers can choose their preferred application as a 3G-SaaS solution. Because of our expertise and use of Public Cloud infrastructure services, Virtual Ark has virtually instant international reach, enabling customers to use their applications globally, quickly and easily.
The name Virtual Ark draws on the concept that the ‘ark’ is the place where a civilization secures its most precious resources. The ‘virtual ark’ is the ideal metaphor for how enterprises must view their information and its migration to this new generation of services. The Virtual Ark platform supports a range of existing enterprise applications including Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Financial, Web, Content Management Systems and line-of-business applications across a wide range of industries.
When I started putting Virtual Ark together with a team that had worked firstly in ‘conventional’ IT outsourcing and then in the selective sourcing world of the past 10 years, I recognized that the capacity for well-executed 3G-SaaS to revolutionize IT sourcing is profound.
The Public Cloud infrastructure that enables enterprises to benefit from the 3G-SaaS opportunity is already widely available in North America and Europe. Also, Amazon, Rackspace and Microsoft Azure all plan to build out their Asian Cloud presence during 2010.
While Virtual Ark’s initial focus is on North America and Europe, it is actively engaging with partners in other regions, including Asia. Some applications will perform acceptably in Asia today, so we are already working with ISVs in this region.
Because most Cloud vendors are focused on the small to medium enterprise market, this sector is hotly contested for commoditized SaaS and Cloud services.
By contrast, the top end of the enterprise market has been slow to adopt SaaS and Public Clouds. This is primarily because it is a much more complex market and thus more difficult to address. Likewise, Independent Software Vendors have been slow to bring SaaS versions of their products to this market because of the perceived cost and complexity of doing so. Virtual Ark works with ISV partners to SaaS-enable their applications. There is typically very little coding required by our ISV partners of their original applications and Virtual Ark does almost all of the work necessary to SaaS-enable these applications. Significantly for the enterprise, multi-tenancy is not a requirement in order for Virtual Ark to SaaS-enable core business applications.
The opportunity for Virtual Ark is to enable these large enterprise customers to continue using applications they are comfortable with while gaining the benefits of the Cloud. Virtual Ark removes almost all of the barriers I’ve outlined! As such, we expect to be at the forefront of 3G-SaaS and Cloud take-up by the top end of the enterprise market. Virtual Ark challenges traditional views of outsourcing, Cloud security, SaaS and the likely adoption of Public Cloud services by large enterprise customers globally.
Although major enterprises have been reluctant to run core business applications in the Cloud due to concerns about security, these questions are now answered by Virtual Ark. Of course, enterprises require a risk analysis process to systematically identify and assess the relevant aspects of their chosen computing model or service. This equips them to analyze risk by examining the technical and process dimensions of a specific implementation rather than trying to second-guess the security needs of a generic service identified as “Cloud Computing”.
Security in the Cloud isn’t bad, it’s just different. It is essential to take a measured, careful approach to security issues. This approach should apply whether you protect a person, a physical asset or your data. What changes are the risks and threats to which you respond.
In the case of Cloud-enabled applications, techniques such as encryption and overlay tools are available to achieve significant security accreditation when implemented correctly. Against that evaluated risk are the substantial competitive advantages offered by 3G-SaaS – managed application services in the Cloud – which include the significant reduction of fixed IT costs by enabling “pay-as-you-go” usage.
With no underlying fixed cost of infrastructure, Virtual Ark 3G-SaaS applications in the Cloud offer very flexible billing models. While billing may vary between applications, all are aligned as closely as possible to a sensible consumption-based pricing model. Some use “number of users per hour”; others use “by transaction”. This flexibility is in stark contrast to traditional 2G SaaS options, such as Salesforce.com, which are typically billed on a minimum number of user licenses over contract terms of two years or more.
By leveraging existing Cloud service providers, the pay-as-you-go model of 3G-SaaS enables ISVs to align licensing as closely as possible to how the customer consumes the application. This is the central tenet of Virtual Ark’s approach to delivering 3G-SaaS because it equips our ISV partners with a strategic advantage over their competitors.
Customers can choose to have no minimum contract term obligation. This could apply where a customer converts an existing on-premise solution to our 3G-SaaS model. Customers can license the Virtual Ark Platform in the Cloud and simply “take over the keys” to drive the application themselves without any migration. The flexibility of 3G-SaaS means customers are free to leave at any time. But they won’t!
If the application is new to the customer, implementation service costs will depend on their specific needs. However, implementation timetables are massively reduced by using Virtual Ark’s templated solutions and because our 3G-SaaS software can be deployed instantly. Accordingly, at Virtual Ark, we “eat our own dog food” by maintaining all our business systems in the Cloud. That gives us both the flexibility and the focus to meet our customers’ emerging needs for SaaS-enabled applications in the Cloud.
Another enterprise concern about utilizing the Cloud has arisen from the SME Cloud vendor emphasis on the primacy of multi-tenancy applications. That concern is no longer valid. In our view, the security, integration and performance requirements of large enterprise customers are ill-suited to multi-tenant solutions. This is a key reason why SaaS has not been taken up more strongly by this market segment and why many ISVs have not modified their applications to be multi-tenant.
Today, the Virtual Ark 3G-SaaS Application Management Platform can manage dedicated instances of the application for specific customer needs as if they were “one” application instance.
Virtual Ark sees this as an important differentiator in its value proposition. The powerful business driver for enterprise adoption of the Cloud for core business applications is the need to build flexibility into an organization, so it can rapidly respond to both opportunities and threats. The Global Financial Crisis has demonstrated to businesses globally that we face an unpredictable future with a greater rate of change. In that environment, winners will be those that can best adapt to new circumstances.
Virtual Ark believes that 3G-SaaS – the combined effect of Cloud Computing and outsourcing with application management – will drive the use of IT for a significant period of time. Enterprise customers will depend upon successfully leveraging this confluence of trends to secure their business operations, IP, data and future.
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 24, 2016 04:15 PM EDT Reads: 291
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 24, 2016 04:15 PM EDT Reads: 392
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 24, 2016 04:15 PM EDT Reads: 2,530
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 24, 2016 02:15 PM EDT Reads: 1,431
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 24, 2016 12:00 PM EDT Reads: 3,838
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 24, 2016 11:00 AM EDT Reads: 2,082
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Aug. 24, 2016 09:45 AM EDT Reads: 2,246
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 24, 2016 09:00 AM EDT Reads: 3,504
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Aug. 24, 2016 07:45 AM EDT Reads: 2,081
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 24, 2016 07:15 AM EDT Reads: 1,655
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 24, 2016 07:00 AM EDT Reads: 1,743
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Aug. 24, 2016 04:30 AM EDT Reads: 2,179
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 24, 2016 03:30 AM EDT Reads: 2,934
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Aug. 24, 2016 02:00 AM EDT Reads: 1,406
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 24, 2016 01:45 AM EDT Reads: 1,878
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 24, 2016 01:00 AM EDT Reads: 1,589
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 24, 2016 12:30 AM EDT Reads: 1,885
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 24, 2016 12:00 AM EDT Reads: 2,840
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 23, 2016 11:30 PM EDT Reads: 2,227
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Aug. 23, 2016 09:00 PM EDT Reads: 2,999