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Currys and PC World Unveil 2-in-1 Store in Kings Lynn

- UK's Biggest Electrical Retailer in the Area

LONDON, May 24, 2010 /PRNewswire/ -- Currys and PC World, the UK's leading electrical retailers, will open the doors to a brand new joint store in Kings Lynn on 28th May 2010. The 2-in-1 store will in the local area and offers approx 30,000 residents the biggest electrical shopping destination in the area.

The 18,000 square foot selling space new store provides the best of both brands under one roof, making shopping for electricals a much simpler and more enjoyable experience for customers. The new store will offer the widest ranges and best selection of electricals from both Currys and PC World, ensuring a better shopping experience for customers.

The new joint store showcases over 4,000 separate product lines, including a huge range of televisions (http://www.currys.co.uk/) , over 56 digital cameras (http://www.dixons.co.uk/) SKUs, and over 52 MP3 players (http://www.pcworld.co.uk/gbuk/tv-dvd-audio/audio-747-c.html), including brands such as Apple and Archos. There are various styles of fridges and freezers to suit every need and a massive range of netbooks, laptops and PCs for sale throughout the store.

The new 2-in-1 store offers customers a 'hands-on' product experience, coupled with extended product ranges, which is designed to meet all technology needs. This Store has a huge selection of interactive 'play tables', allowing customers to pick up, turn on and test out a wide range of products before they purchase, including premium brands such as Apple, AG, Bosch, Miele, Panasonic and more.

Also in-store will be PC World's first dedicated Apple area, offering excellence in computing, as well as an interactive gaming zone, a specialised Microsoft Windows section, a HiFi studio and a Lexmark experience zone.

The Currys and PC World Kings Lynn Store will additionally have a dedicated TechGuys service desk, enabling shoppers to benefit from expert technical support and a specific PC World Business area, supplying equipment and software for small businesses customers.

Other services available at the store will include: Next Day Delivery service, which gives customers the option to choose when they have their product delivered within a three hour time slot; the award-winning WEEE recycling scheme and the option to reserve goods online for collection in-store.

Raj Laroiya, Store Director, comments: "The new 2-1 Store in Kings Lynn brings together the best from both Currys and PC World and offer shoppers a great range of consumer electronics. The store opening is also a huge boost to the local economy with a team of 45 staff welcoming customers to the new store."

"As the biggest electrical shopping destination in the area, customers will be greeted by an exciting, fun and interactive in-store experience where they can test out and play with products and get impartial advice from store colleagues. Whether you're tech-savvy or need a bit more advice with your purchases, the staff will be on hand to make sure you get the most out of your visit."

The Kings Lynn store colleagues have all taken part in a new training programme; specifically designed by the retailer, to ensure they can offer customers help and advice to enable them find the right solution to their individual needs and technology requirements. As well as improved customer service and a new in-store experience, Currys and PC World remain committed to giving customers the best priced electrical goods.

The Kings Lynn 2in1 Store is part of an ongoing Currys and PC World refurbishment program across the country.

Raj Laroiya added: 'The Kings Lynn Store will offer an unbeatable combination of value, choice and service and will be the number one destination for electrical products in the area."

About Currys:

    - Currys is the UK's biggest electrical retailer with a network of over
    500 stores nation-wide, including out of town stores, high street
    Currys.digital stores and a Currys Megastore in the Midlands.
    - The first Currys store opened in Leicester in 1896 - selling bicycles.
    - Currys is a multi-channel retailer offering the widest selection of
    electricals in the UK in its stores and online at 
    - Currys products are available at the same price whether bought in a
    store or online.
    - Currys wants to offer its customers the lowest prices, so checks prices
    every week. If a customer finds the same product and offer at a cheaper 
    price in another retail store, it will match it and refund the customer 
    10% of the difference.
    - Currys offers customers a "hassle free" shopping experience with the
    convenience of next day delivery, seven-days a week and delivery slots 
    from 7.00am to 10.00pm, as well as installation services and 
    comprehensive after-sales support, including 24-hour helplines and a 
    national team of engineers called the TechGuys.
    - Currys also offers a simple 'Reserve and Collect' service. Customers
    can go online and secure items at a designated store, which will be ready 
    for collection just one hour later, at a guaranteed low price.
    - Currys customers have the option of a comprehensive product support
    service, whatever happens(TM) which offers fast and convenient repairs 
    and technical support.
    - Currys WEEE recycling scheme has been named Retail Week's Customer
    Service Initiative 2008. Available free of charge, the service allows
    customers who are buying new electrical products to return their old ones 
    to any of Currys stores across the country, even if the original product 
    was not bought from Currys.
    - Currys have now recycled over 1.3 million products including 450,000
    fridges and 100,000 TVs.

About DSG international plc:

    - DSG international plc is one of Europe's leading specialist electrical
    retailing groups. It operates a multi-channel approach to electrical
    retailing and trades through more than 1,300 retail and online stores,
    spanning 28 countries and employing nearly 40,000 people. More than 100
    million customers shop in-store and online with DSGi every year.
    - DSGi's retail and e-tail brands include PC World, Currys and
    Dixons.co.uk in the UK and Ireland, Elkj0p in the Nordic countries, 
    UniEuro in Italy, Kotsovolos in Greece and Cyprus, Electro World in 
    central Europe, Greece and Turkey, PC City in Spain and Italy, and 
    Pixmania.com across Europe.
    - DSGi offers customers a comprehensive range of after sales services,
    including our national customer support operation for IT and digital
    technology, The TechGuys, which offers telephone and home-based support
    services throughout the UK. It also runs a multi-brand business-to-
    business operation in the UK.

    For further information please contact:

    Brett Lowther
    Talk PR
    [email protected]

    Anina Castle
    Head of Consumer PR
    [email protected]

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