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Java Authors: Trevor Parsons, Liz McMillan, Ed Featherston, Elizabeth White, Pat Romanski

Related Topics: Cloud Expo, Microservices Journal, Virtualization

Cloud Expo: SYS-CON Event

SaaS Startups - Challenges & Monetization at Cloud Expo Silicon Valley

Metanga’s Curt Raffi to take a fresh look at billing for Cloud and SaaS

Cloud Expo Silicon Valley $800 Savings here!

The success of services such as Salesforce.com and Microsoft Online has proven that selling SaaS can be a highly profitable model. However, as businesses continue to embrace the Cloud and SaaS, companies need advanced billing capabilities that enable the monetization of new business models - beyond simple subscriptions.

In his session at the 7th International Cloud Expo, Curt Raffi, Marketing Director for Metanga, the SaaS division of MetraTech, will show how to take advantage of "Dynamic Business Modeling" in order to monetize SaaS without compromise, whether it's a usage-based, pre-paid or loyalty-based model. Monetizing the cloud calls for a fresh look at billing. Attendees will learn how monetizing SaaS services requires a new approach to billing that's not constrained by traditional business processes or existing technology.

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bio:
Curt Raffi is the Marketing Director for Metanga, the SaaS division of MetraTech and holds a Visual Studies degree from Harvard University. He brings over 10 years of SaaS product and marketing experience with significant experience in awareness, user experience and pricing models.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo Silicon Valley, November 1-4, 2010, Santa Clara Convention Center, Santa Clara, California, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conferences and exhibitions in Santa Clara November 1-4 and in New York City Spring 2011.

The recent Cloud Expo at the Javits Center in New York City was the largest Cloud Computing conference ever produced, more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

The four-day Santa Clara event will attract more than 5,000 delegates from 48 countries and over 150 sponsors and exhibitors on a 120,000 sq ft show floor, larger than Cloud Expo 2010 East, New York City event!

All main layers of the Cloud ecosystem will be represented in the 7th and 8th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo Silicon Valley
Cloud Expo 2010 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802 3021.

Early Bird Registration Options
for Cloud Expo Silicon Valley
Cloud Expo delegates can pre-register for the Cloud Expo Silicon Valley with $800+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

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