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Metamarkets Integrates AdAdvisor® Data to Deliver Real-Time Price Discovery to Global Media Companies

AdAdvisor Verifies Profiles and Demographics to Augment Metamarkets Real-Time Analytics

VIENNA, Va., Sep. 14 /PRNewswire/ -- TARGUSinfo, the trusted provider of On-Demand Insight®, announced today a new multi-year agreement to provide Metamarkets, the leading real-time provider of media price discovery data, access to the robust AdAdvisor offline data to enable real-time inventory insight and enrichment for global media companies.

"Metamarkets processes and analyzes billions of electronic media transactions daily to make an otherwise overwhelming torrent of transaction data meaningful and actionable to our customers," said Metamarkets' CEO David Soloff. "AdAdvisor will allow us to offer publishers deeper insights and enriched targeting in order to deliver premium, scaled, verifiable audience segments to advertiser and agency partners."

Metamarkets delivers price discovery to large-scale global media companies who are overwhelmed by the velocity, granularity and quantity of media transaction data. The Metamarkets platform enables global media companies to subscribe to data-driven inventory valuation and analytics as a cost-effective, value-enhancing service. The global media company can execute on its core competency - publishing content and building advertiser and agency relationships -- while Metamarkets provisions massive scale data capture and real-time analytics on their event streams.

AdAdvisor data provides a unique capability to drive scalable performance of brand advertising campaigns by helping agencies identify and reach new prospects that best resemble a company's current customers. With access to thousands of potential targeting criteria such as travel habits, investment needs and brand preferences, AdAdvisor makes it possible for agencies to discretely identify the particular group of consumers that is most likely to be receptive to brand influences and respond positively to a given campaign.

"We are extremely impressed with Metamarkets' ability to harness vast amounts of transaction data to create tremendous value for its media clients," said Paul McLenaghan, Vice President - AdAdvisor. "Metamarkets' integration of AdAdvisor will bring the supply-side and the demand-side of advertising closer together than ever before due to publishers' enhanced ability to deliver the audiences most sought after by advertisers and agencies."

TARGUSinfo, the leading provider of On-Demand Insight about prospects and customers, created the first service that bridges predictive offline data with online advertising for agencies, advertisers and technology platforms. AdAdvisor segment scores and verified demographics enable the nation's top agencies, ad networks and online publishers to deliver highly relevant display advertising -- in the moment they encounter each visitor.

About TARGUSinfo

TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.

About Metamarkets

Metamarkets operates at massive scale to deliver price discovery and predictive analytics services to global media companies. Backed by leading venture investors, Metamarkets is headquartered in San Francisco. For more information please visit www.metamarketsgroup.com or follow us @metamx.

CONTACT: Joy Nemitz of TARGUSinfo, 703-272-6279, [email protected]

SOURCE TARGUSinfo

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