Welcome!

Java IoT Authors: Stackify Blog, APM Blog, Liz McMillan, Elizabeth White, Yeshim Deniz

Article

Social Business: How We Can End Poverty

Scaling social innovation to end world poverty

Tami McEvoy

TamiMcEvoy.com

What if inspiring social organizations like Free the Children could be developed to become as large as Coca Cola or Microsoft? What if they generated the same revenues and had other resources of the same scale?

What if lots of them could be grown this same way?

What would happen next?

Inspiring social innovation
My children (age 9 & 10) have surprised me with their natural sense of right and wrong and their insistence to see things to be 'fair'.

I have been awestruck at what little humanitarians they have become, they showed commitment to doing extra chores to pay for our sponsored child, they happily promote gift giving to those in poverty and actively demand equality for all of the worlds children. I genuinely believe that children are instinctively drawn towards social justice and that it's what we do as parents, educators and governments to cultivate or stifle that instinct.

They inspired me to get more involved and I'm very excited about continuing to work in areas that focus on the intractable challenges in our society, like poverty and global starvation.

I'm particularly interested in working with organisations that focus on educating children in social activities and philanthropy from an early age, and those encouraging young adults to become more hands-on in solving the problems of the developing world.

Social Business
Social Business is how social organizations can adopt more business-like practices to become more successful in achieving their social goals.

What if they could do this to the point of ultimate conclusion that they become as big as Coca Cola or Microsoft?

There are many organisations, non-profits and social enterprises that focus on these areas, but with innovative strategic planning they can can achieve more if they can reduce their dependence on government funding and donor contributions by achieving self sustainability.

Adapting corporate strategies to social organisations enables them to develop products and revenue streams that will give them both more independence and greater exposure to a wider audience.

Investing in technologies that capture valuable insight can also give the enterprise the added advantage of being able to develop database marketing techniques that are tailored to individual demographic groups, this will reduce the cost of donor acquisition, increase the average length of commitment and build a more mutually beneficial longer term relationship with the donors.

Direct marketing and a varied product portfolio is important for social enterprise if they are to maximise public response to their cause, knowing what makes people decide to contribute, how they might want to help, and what they want in return for their commitment, is pivotal to the success of the organisation as a whole. It is imperative that specific messages are used to entice a specific type of donor.

Take child sponsorship for instance, it's usually promoted via TV with video showing children in dire circumstances in need of help. I assume the biggest target market is young mothers, but how many times do they have to watch before they donate? However if the same 'product' was re-branded as 'friend sponsorship' and promoted with a much more positive spin on it, you could also target young children for a double hit approach to get a faster response and wider market.

Children are the most powerful 'sales people' in this equation, their idealism is infectious, they're determined with incredible negotiation skills. Who could argue with a 10 year old who says “it's not charity, it's our duty as civilised humans”.

They have big voices amongst their peers so I'm sure if there was a competitive edge added to it (involving local school children for instance) it could go viral in a short space of time.

Teens and young adults are by far the most important demographic to target as they are the voice of change. Can you imagine how quickly the world would change if this group were educated in world development, inspired towards philanthropy and encouraged to be entrepreneurial and then given the opportunity to have hands-on experience doing missionary type work?

A year out to follow their social passions, locally or in developing worlds, sponsored by large corporates like Virgin, Microsoft, Pepsi etc., will encourage a generation to believe that it is no acceptable we tolerate poverty in our modern society.

By directing our pensions, insurances and other investments towards these social organizations rather than the 'purely for profit' corporate world, and equipping them with modern business skills, they'll be able to act on it too.

More Stories By Cloud Best Practices Network

The Cloud Best Practices Network is an expert community of leading Cloud pioneers. Follow our best practice blogs at http://CloudBestPractices.net

@ThingsExpo Stories
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...