|By PR Newswire||
|February 15, 2011 01:00 PM EST||
SAN FRANCISCO, Feb. 15, 2011 /PRNewswire/ -- RSA® CONFERENCE 2011 -- In his opening keynote at RSA Conference 2011, Art Coviello, Executive Vice President of EMC and Executive Chairman of RSA, The Security Division of EMC (NYSE: EMC), outlined a strategy to close the trust void that holds many organizations back from deploying mission-critical applications in cloud environments.
In both the opening keynote address at RSA Conference and in a new EMC Vision Paper released today, "Proof Not Promises: Creating the Trusted Cloud," EMC challenges conventional thinking by affirming that the cloud can meet the security, compliance and performance conditions of any business process, even those with the strictest regulatory requirements such as PCI. However, actually trusting mission-critical business to the cloud requires the ability to inspect and monitor actual cloud conditions first-hand, not just rely on outside attestations. This can be achieved by rethinking long-standing security beliefs and using existing technologies in creative new ways.
"Establishing control and visibility over clouds is the dominant security challenge preventing organizations from fully leveraging cloud environments today, and it's a fundamental problem that EMC is committed to solving," Coviello said. "The promise is that you CAN achieve safety in the cloud. The promise is that we CAN fundamentally do security differently than we've ever done before. The proof comes when leveraging virtualization technology we can demonstrate control and visibility, the key elements of trust, in cloud environments.
"As with other IT transformations over the decades from mainframes, to client server, to the web, Coviello pointed out that virtualization and cloud computing share the same underlying information security goal of getting the right information to the right people over a trusted infrastructure in a system that can be governed and managed. But in contrast to previous IT shifts, Coviello asserted that, unless properly addressed, the enormous amount of change across the core security dimensions of information, identities and infrastructure can create immense control and visibility challenges.
"Virtualization is the cloud's silver lining because virtualization fuels the cloud's ability to surpass the level of control and visibility that physical IT delivers," Coviello continued. "By consolidating multiple systems on a single platform, organizations gain a centralized control point for managing and monitoring every virtual infrastructure component."
To gain this unparalleled visibility and consolidated control, security in virtual and cloud infrastructure must align to three fundamental attributes:
- Security becomes logical and information-centric, defending logical rather than physical boundaries and focusing on the protection of sensitive information and transactions rather than infrastructure.
- Security becomes built into infrastructure and applications with security management controls becoming far more automated, essential to enabling security and compliance to work at the speed and scale of the cloud. Achieving this means building security into virtualized components and, by extension, distributing security throughout the cloud.
- Security becomes risk-based and adaptive, in which organizations reduce their reliance on static rules and signatures and instead employ real-time analytics to predict threats and proactively adjust to them.
Coviello added, "These three principles can lead us to a heightened level of control and visibility that will create the critical evidence, the proof if you will, that leads to trust. The ability for organizations to inspect and verify conditions first-hand is the highest standard for trust in the cloud. It's a standard based on proof, not promises."
Richard McAniff, VMware Chief Development Officer and Co-President, Products joined Coviello onstage to illustrate several core concepts of a secure, trusted cloud by embedding security controls into the VMware virtual infrastructure. For example, McAniff demonstrated how a combined VMware vShield(TM) technology and RSA® Data Loss Prevention (DLP) solution can automatically enable information classification, discovery and security policy enforcement at the virtual infrastructure layer.
"What this will let organizations do is take an information-centric approach to creating security zones within their infrastructure," McAniff said. "Imagine your infrastructure telling you, 'Here's a suggested zone for PCI, or PII or PHI.' That truly is an intelligent infrastructure. This example reflects a key element of our collaboration with RSA to embed security controls into the virtual infrastructure and automate management to help organizations simplify the setup and operation of secure, trusted clouds."
Additional news from RSA:
- RSA Establishes RSA(TM) Cloud Trust Authority to Accelerate Cloud Adoption: RSA announced the RSA Cloud Trust Authority, a set of cloud-based services designed to facilitate secure and compliant relationships among organizations and multiple cloud service providers. By enabling visibility and control over identities, information and infrastructure, the RSA Cloud Trust Authority will foster the trust and confidence necessary for organizations to more fully adopt cloud computing for business-critical applications and sensitive information.
- RSA Launches Industry's First End-to-End Incident Management Solution: RSA today announced the RSA(TM) Solution for Security Incident Management, the industry's first automated solution that helps CISOs visualize and prioritize the growing number of security threats while minimizing the time-consuming manual investigation processes. The new solution is designed to enable security analysts to focus on the security risks most likely to impact business objectives with more complete information to manage the resolution of those incidents.
EMC's vision paper, "Proof not Promises: Creating the Trusted Cloud," is co-authored by Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure Products; Howard D. Elias, President and Chief Operating Officer, EMC Information Infrastructure and Cloud Services; Arthur W. Coviello, Jr., Executive Vice President, EMC Corporation and Executive Chairman, RSA, The Security Division of EMC; and Richard McAniff, Chief Development Officer and Co-President, Products, VMware.
RSA, The Security Division of EMC, is the premier provider of security, risk and compliance management solutions for business acceleration. RSA helps the world's leading organizations succeed by solving their most complex and sensitive security challenges. These challenges include managing organizational risk, safeguarding mobile access and collaboration, proving compliance, and securing virtual and cloud environments.
Combining business-critical controls in identity assurance, encryption & key management, SIEM, Data Loss Prevention and Fraud Protection with industry leading eGRC capabilities and robust consulting services, RSA brings visibility and trust to millions of user identities, the transactions that they perform and the data that is generated. For more information, please visit www.RSA.com and www.EMC.com.
This release contains "forward-looking statements" as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vii) component and product quality and availability; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) insufficient, excess or obsolete inventory; (x) war or acts of terrorism; (xi) the ability to attract and retain highly qualified employees; (xii) fluctuating currency exchange rates; (xiii) litigation that we may be involved in; and (xiv) other one-time events and other important factors disclosed previously and from time to time in the filings of EMC Corporation, the parent company of RSA, with the U.S. Securities and Exchange Commission. EMC and RSA disclaim any obligation to update any such forward-looking statements after the date of this release.
RSA, RSA Data Loss Prevention and RSA Solution for Security Incident Management are either registered trademarks or trademarks of EMC Corporation in the United States and/or other countries. VMware and VMware vShield are registered trademarks and/or trademarks of VMware, Inc. in the United States and/or other jurisdictions. All other products and/or services referenced are trademarks of their respective companies.
Get RSA News from RSA Conference:
SOURCE EMC Corporation
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
Nov. 26, 2015 04:00 PM EST Reads: 374
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Nov. 26, 2015 03:30 PM EST Reads: 519
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Nov. 26, 2015 03:30 PM EST Reads: 440
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Nov. 26, 2015 03:15 PM EST Reads: 515
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. Because they can be accessed via the Internet, these devices create a tremendous opportunity to inte...
Nov. 26, 2015 02:15 PM EST Reads: 495
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
Nov. 26, 2015 01:00 PM EST Reads: 386
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 26, 2015 12:00 PM EST Reads: 144
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Nov. 26, 2015 11:00 AM EST Reads: 441
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 26, 2015 10:00 AM EST Reads: 283
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
Nov. 26, 2015 09:45 AM EST Reads: 365
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
Nov. 26, 2015 09:30 AM EST Reads: 371
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 26, 2015 09:00 AM EST Reads: 475
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 26, 2015 08:45 AM EST Reads: 265
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Nov. 26, 2015 06:45 AM EST Reads: 402
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Nov. 26, 2015 06:15 AM EST Reads: 300
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Nov. 26, 2015 03:45 AM EST Reads: 694
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 26, 2015 03:00 AM EST Reads: 309
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
Nov. 26, 2015 02:00 AM EST Reads: 195
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Nov. 26, 2015 01:30 AM EST Reads: 438
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Nov. 26, 2015 12:00 AM EST Reads: 533