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Bye Bye iTunes, Hello Amazon Cloud Drive

Another very bold Cloud move from Amazon.com

"The launch of Cloud Drive, Cloud Player for Web and Cloud Player for Android eliminates the need for constant software updates as well as the use of thumb drives and cables to move and manage music," said Bill Carr, VP of Movies and Music at Amazon.com as he announced the launch of Amazon Cloud Drive (www.amazon.com/clouddrive), Amazon Cloud Player for Web (www.amazon.com/cloudplayer) and Amazon Cloud Player for Android (www.amazon.com/cloudplayerandroid).

"We're excited to take this leap forward in the digital experience," Carr added.

In a move certain to adversely impact iTunes, Amazon.com customers can easily upload their music library to Amazon Cloud Drive and can save any new Amazon MP3 purchases directly to their Amazon Cloud Drive for free.

The charismatic CTO of Amazon.com, Werner Vogels - shown here standing next to International Cloud Expo conference chair Jeremy Geelan - keynoted both 1st Cloud Expo and 2nd Cloud Expo.

"Our customers have told us they don't want to download music to their work computers or phones because they find it hard to move music around to different devices," Carr said. "Now, whether at work, home, or on the go, customers can buy music from Amazon MP3, store it in the cloud and play it anywhere."

Together, these new services enable customers to securely store music in the cloud and play it on any Android phone, Android tablet, Mac or PC, wherever they are.

And in typical Amazon.com fashion, there is even an element of upsell in this whole new initiative, with customers being introduced to the fact that anything - not just music - can nowadays be uploaded to the cloud:

Cloud Drive allows customers to upload and store all kinds of digital files; music, photos, videos and documents can be stored securely and are available via web browser on any computer. In addition to the 5 GB of free storage, customers can purchase storage plans starting at $20 a year for 20 GB.

The Cloud Player is an Adobe Air application that scans iTunes and Windows Media Player for playlists and lets you manually browse folders to find music for upload. Another very bold Cloud move from Amazon.com.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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