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Sun Microsystems Leads Support of 2006 TED Prize Winner to Improve Living Conditions in Areas in Need

Sun's Support for 2005 TED Prize Winner Bono Helped Secure 2 Million Supporters for ONE Campaign

SANTA CLARA, Calif., Feb. 23 /PRNewswire-FirstCall/ -- Sun Microsystems, Inc. today announced it will drive support for 2006 TED Prize winner Cameron Sinclair, executive director and co-founder of Architecture for Humanity, in his efforts to use design to improve living standards around the world. This opportunity, and Sun's offer to help make it a reality, was part of a wish to change the world granted to Sinclair as a recipient of the second annual TED Prize, awarded this evening at the TED conference in Monterey, Calif.

As part of his wish, Sinclair requested a means to allow architects, funders, non-governmental organizations and communities to collaborate on generating and implementing innovative housing solutions globally. Sun answered by offering to provide an online platform that will facilitate collaboration and sharing of designs and will use advanced technology to simulate geographic/seismic, political/cultural and financial ramifications of designs. Sun and Sinclair will gather additional support from the technology, entertainment and design industries represented at the TED conference.

"The technology industry is unique in being able to effect social, political and economic progress on a global basis," said Jonathan Schwartz, president and chief operating officer at Sun, and president of the Sun Foundation. "We take that responsibility, and our partners in innovation around the world, very seriously -- that's why we're proud to provide the computing power needed for Architecture for Humanity to help improve living conditions for so many people."

"This is the second year running that Sun have really surprised me," said Chris Anderson, curator of the TED conference. "Last year they built a really powerful and innovative technology for Bono's wish. This year, Cameron's entire wish is based around the creation of a powerful new global Web platform, and to have Sun offer to lead this effort is exciting to me and a huge gift to Cameron, to the TED Community and, potentially, to the world."

Last year Sun supported TED Prize winner Bono in his wish to raise 1 million voices to join the ONE Campaign effort to end extreme poverty and HIV/AIDS in Africa. The campaign doubled its goal as more than 2 million people enlisted by texting their names on their cell phone during concerts when Bono called on his fans to contribute, signing an online petition, or joining the cause in-person at a concert or event. The text message solution powered by Sun established an initial link between the fan and the ONE Campaign, as a reply message was sent from Bono to the fan with the URL where the fan could register at ONE.org. This solution used Sun Fire (TM) servers with Solaris 10 (TM) operating system and the Java Enterprise System (TM) that ran at each concert to transfer the information. Supporters' names were displayed at each U2 concert and became a part of the visual experience. In addition to the text campaign, Sun also fueled participation by hosting the ONE Campaign video that featured Tom Hanks, George Clooney and other celebrities on sun.com, which received millions of page views.

TED Prize Gives Sun Another Chance to "Share the Opportunity"

Share the Opportunity is a global giving initiative encompassing Sun Microsystems' worldwide philanthropic efforts to increase network accessibility and provide opportunities for global participation, economic growth and social progress. In addition to its giving and education and job training initiatives, the Sun Foundation also provides opportunities through which employees can lend their time, expertise, and resources toward community development initiatives. Sun's award-winning volunteer program continues to set an example for giving through employees' generosity and sharing of time, expertise, knowledge and innovation.

Sun believes the world is entering a new era -- a Participation Age -- where dramatically lowered barriers to entry, plummeting device prices and near-universal connectivity are driving a new round of network participation. From blogs to Java technology, SMS messages to Web services, participants are forming communities to drive change, create new businesses, new social services and new discoveries. This growth in the network economy is fueled by sharing and collaboration among communities interconnected by technology and driven by purpose. Sun also believes that sharing and collaboration in the Participation Age will stimulate innovation and help all participants from across the world grow and prosper.

About Architecture for Humanity

Architecture for Humanity is a 501(c)(3) charitable organization that seeks architectural solutions to humanitarian crisis and brings design services to communities in need. For more information, please visit: http://www.architectureforhumanity.org/.

About TED and the TED Prize

Now in its second year, the TED prize, an initiative of the legendary TED Conference (Technology, Entertainment, Design), grants its recipients one world changing wish which they present to attendees of the conference, a group of more than 900 catalysts for change, ranging from Fortune 500 executives to dedicated non-profit professionals. This unique community then seeks to make the wish come true. Past winners of The TED Prize include U2's Bono, medical devices inventor Robert Fischell, and Canadian photo-artist Edward Burtynsky. More information on TED and the 2006 TED Prize winners can be found at http://www.ted.com/ .

About Sun Microsystems

A singular vision -- "The Network Is The Computer"(TM) -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at http://sun.com/ .

NOTE: Sun, Sun Microsystems, the Sun logo, Java, Solaris, Sun Fire and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

Contact: Carolyn Rohrer Phone: 415-294-5084

E-mail: [email protected]

Sun Microsystems, Inc.

CONTACT: Carolyn Rohrer of Sun Microsystems, Inc., +1-415-294-5084,
[email protected]

Web site: http://www.architectureforhumanity.org/
http://www.ted.com/
http://sun.com/

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