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W3i Rolls Out New App Discovery Service

The W3i Mobile App Ad Platform Merges the Power of Free App Promotions With Mobile Display Advertising

MINNEAPOLIS, MN -- (Marketwire) -- 07/08/11 -- W3i, a leading network for app distribution and monetization, announces the launch of a new platform that provides new revenue streams and distribution methods for app developers. The W3i Mobile App Ad Network (MAAP) is now accepting beta partners.

Responding to developers seeking new revenue streams and methods of acquiring users, the W3i MAAP merges the traditional model of display advertising with the high conversion power of daily app deals. In market testing, W3i found that consumers presented with a daily app offer converted at a much higher rate than just a mobile display ad.

"Our goal at W3i is to provide app developers diversity in their options for getting their apps discovered," says Andy Johnson, CEO, W3i. "We're committed to constantly evolving our network and are excited to unveil this next step in the growing mobile economy."

With W3i MAAP, users receive a limited-time-only deal: a free app. W3i's MAAP provides a variety of delivery options for publishers and advertisers including banners and notifications tied to action as well as control of messaging and layout. The first W3i MAAP feed available for app developers focuses on delivering a "free game of the day" promotion where a new free game is featured every 24 hours.

Developers of multiple, top 25 ranked iOS games have already joined the W3i MAAP beta program. Developers interested in the W3i MAAP beta can apply to join the program by visiting http://www.w3i.com/maapbeta/

Despite recent challenges developers faced in distributing apps on the iOS platform, W3i's MAAP carries the W3i tradition of intelligently connecting people to apps by providing developers with access to quality users and the insight necessary to grow their app businesses.

About W3i: W3i increases revenue, distribution, and engagement for consumer applications. W3i's solutions use InstallIQ technology for recommending PC and mobile applications that users value. InstallIQ was optimized on more than 600 million app installs to date in a network that drives 6 installs per second. W3i is an experienced team of app-savvy marketers with deep technical know-how and many years of industry experience. To learn more, visit www.W3i.com.

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