Java IoT Authors: Zakia Bouachraoui, Yeshim Deniz, Pat Romanski, Jason Bloomberg, Elizabeth White

Related Topics: Containers Expo Blog, Microservices Expo

Containers Expo Blog: Article

How to Justify Data Virtualization Investments

Compelling technology also requires a compelling business case

Proving compelling return is critical for any investment today.  This is especially important for IT investments which are often an enterprise or government agency's largest capital expense.

Technology for technology's sake does not cut it.  Increasing business complexities and a plethora of technology choices creates greater-than-ever demands for diligence when making IT investments.

IT Business Case 101
IT business cases must demonstrate value through tangible business and IT metrics that align with the strategic objectives of the business units that they serve.

Further, not only must this value be proven, it must be proven early in the acquisition process to justify technology evaluation efforts and then re-proven again after implementation to justify expanded adoption.

Data Virtualization Value Propositions
There are many ways that data virtualization can deliver value to your business functions and IT operations.  These include:

  • Sales Growth
  • Risk Reduction
  • Time Savings
  • Technology Savings
  • Staff Savings

Sales Growth
Sales growth is an important indicator of an enterprise's success. In the public sector where revenue is not the measure, this objective is often called mission effectiveness.   Sales growth can result from many strategies including improved offerings, better customer support, faster market response, and more.

Data virtualization lets you integrate data from multiple sources quickly. As a result, you can provide more complete data to your revenue-producing and customer-facing staff so they can make better sales related business decisions.

Data virtualization lets you reach difficult to access data and deliver that data to consuming applications in near real time. Armed with fresher data, your revenue-producing and customer-facing staff decision making is more timely and accurate, in many cases yielding sales growth.

Data virtualization provides data discovery capabilities that let you reduce time wasted searching for information.  Further, automated modeling eliminates many of the detailed modeling and validation activities that would otherwise extend elapsed times and add labor content on your projects.  With quicker time to solution, your new sales-impacting applications and their associated revenues are available sooner.

Risk Reduction
Risk reduction has becoming increasingly important as a result of growing complexity and regulation. Becoming more agile in response to risk and ensuring compliance with changing regulations and mandates are but a few of the strategies you can use to reduce risk.

Data virtualization lets you combine disparate data from multiple sources.  As a result, your risk and compliance staffs increase their visibility over potential risks.  Real-time query capabilities improve the timeliness of your data so you can remediate risk issues faster.  Data virtualization accelerates new risk management and compliance reporting application development, thereby delivering their associated risk reducing benefits sooner.

Time Savings
Time is of the essence, especially as your business or government agency responds to an ever changing environment.   New information systems must deliver more data while also reducing the latency between business event and business response.  As a result, IT is under constant pressure to provide these new information systems and their associated information more quickly.

Data services built with data virtualization are reusable across multiple applications.  This lessens new coding efforts, saving development time for both new applications and existing ones where changes are needed.

In addition, query optimization capabilities enable you to improve query performance as well and lessen their impact on source systems.  This reduces data latencies, speeding the delivery of critical information to users thereby accelerate effective business response.

Technology Savings
With support for existing technology infrastructure consuming an ever greater share of IT spend, finance is scrutinizing this spend more than ever.  Storage, server, and applications virtualization has demonstrated huge information technology savings.

Data virtualization provides similar savings by requiring fewer physical data repositories along with the technology required to build and operate them. This in turn means less rack space, electricity, air conditioning, management software and other facilities costs.  Many data virtualization users find that these technology infrastructure savings alone can justify their entire data virtualization investment.   As such, this is a great place to start when you want to show easily justifiable ROI.

Staff Savings
The cost of the internal and external staff is one of your largest IT expenditures.  Reducing labor required by substituting tools for labor is one strategy.  Improving productivity by improving your SDLC processes is another.  Simplifying work to allow substitution of lower skilled staff is a third.  Data virtualization supports all these strategies.

Data virtualization's GUI development environment lets you simplify and automate the detailed design and development work that would otherwise require far more technically capable staff.  With fewer skills required, you spend less money on expensive consultants and you can redeploy highly skilled staff to other, more critical work.

Data virtualization lets your quickly validate new reporting solutions with your business users using live data early in the development process.   This lets you share insights, improve solution effectiveness and avoid rework.

Further, because data virtualization enables you to integrate data without the need for physical data repositories, fewer IT operations staff are required.

Sum Up the Data Virtualization Savings
As you have seen, there are many ways that data virtualization can deliver value to business and IT.   This value has been proven across multiple industries and use cases.

For more in-depth tools that can help you calculate these benefits, my company, Composite Software, provides a Data Virtualization Value Framework.

More Stories By Robert Eve

Robert Eve is the EVP of Marketing at Composite Software, the data virtualization gold standard and co-author of Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility. Bob's experience includes executive level roles at leading enterprise software companies such as Mercury Interactive, PeopleSoft, and Oracle. Bob holds a Masters of Science from the Massachusetts Institute of Technology and a Bachelor of Science from the University of California at Berkeley.

IoT & Smart Cities Stories
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Cell networks have the advantage of long-range communications, reaching an estimated 90% of the world. But cell networks such as 2G, 3G and LTE consume lots of power and were designed for connecting people. They are not optimized for low- or battery-powered devices or for IoT applications with infrequently transmitted data. Cell IoT modules that support narrow-band IoT and 4G cell networks will enable cell connectivity, device management, and app enablement for low-power wide-area network IoT. B...
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...