| By Jeremy Geelan |
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| September 28, 2006 09:00 AM EDT |
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23,049 |
SYS-CON Media's passionate coverage of the i-technologies that are increasingly shaping our businesses, our education, our society, and therefore our lives has remained consistent. We have added AjaxWorld Magazine, along with Web 2.0 Journal; and we have redoubled our effort to offer high-quality education nationwide through SYS-CON Events such as the "Real-World AJAX" series of seminars (in March, April, June, and October) and our innovative conference program: SOA Web Services Edge 2006 Conference & Expo, Enterprise Open Source 2006 Conference & Expo, and AjaxWorld(TM) Conference & Expo 2006.
The AjaxWorld(TM) Conference & Expo series recognizes that, while on the one hand Rich Internet Applications (RIAs) as a category is wider and broader than just AJAX, on the other it is indisputably AJAX that has acted as the tipping point. No sooner had we finalized plans for the inaugural event - at the Santa Clara convention Center, October 3-4, 2006 - than popular demand from our international subscribers and sponsors has spurred the launch of the first first international AjaxWorld(TM) Europe Conference & Expo (www.ajaxworldexpo.com) will take place on May 7-8, 2007, in Amsterdam, Netherlands.
"The spread of AJAX makes the spread of wildfire look slow" - that, in a nutshell, was the concerted opinion of the welter of experts we consulted on the burning question, What Makes AJAX So Special?
BILL SCOTT, Interaction Designer and AJAX Evangelist at Yahoo! had no doubt what makes AJAX so special:
"Instead of designing the user flow in chunks around the submit and hyperlink events, suddenly you are now able to design with the user in mind, respecting the true workflow process; keeping the user "in the flow". It has opened the potential for information in context all the time, in real time and just-in-time; just the way the user thinks about the problem. That is why AJAX is so special."
Here (in summary form only) is what some of the other executives we surveyed had to say:
JOUK PLEITER, Co-Founder and CEO of Backbase:
"Ajax-based RIAs enable companies to dramatically improve the way they communicate and interact with their customers, resulting in higher online customer conversion rates and “stickiness.”
ERIC MIRAGLIA, expert on advanced JavaScript utilities and widgets works at Yahoo!'s Presentation Platform Team:
"Fewer clicks, greater immediacy, more and faster control - these are the hallmarks of AJAX-enabled interfaces. Because they address core weaknesses associated with the web in its Netscape 4 incarnation, we're quickly discovering that the new possibilities are potentially transformative."
ERIC PASCARELLO, co-author of the bestselling book
Ajax in Action
and the author of
JavaScript: Your Visual Blueprint for Building Dynamic Web Pages:
"Ajax is big for one main reason: it is not server platform dependent. I can write a JavaScript front end that can talk with PHP, Java, .NET, ColdFusion, etc. That is why Ajax is getting so much attention. You have all of these developer groups that usually taunt each other working in the same area! If it were just dependent on one serverside framework Java or .NET, I do not think it would have been so big."
Strukhoff Talks to Marc Farley
The primary focus at the "Real-World AJAX" seminars being largely on the developer side of the equation, SYS-CON Media's West Coast Bureau Chief Roger Strukhoff decided to investigate the IT management aspects of AJAX's growing influence. Enterprise IT analyst Marc Farley joined Strukhoff in a discussion about AJAX and IT, and also considered issues relating to "Net Neutrality" as well as Microsoft's recent China investment in
an exclusive podcast just released.
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