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GlobalEnglish Hosts Webinar With Bersin & Associates to Reveal Vital Link Between an Effective Global Communications Strategy and a High-Performing Enterprise

Bersin & Associates Vice President of Research David Mallon to Unveil New Enterprise Fluency Maturity Model Designed by Bersin & Associates That Illustrates How Multinational Corporations Can Create a Significant Competitive Edge With a Company-Wide Focus

BRISBANE, CA -- (Marketwire) -- 03/29/12 -- GlobalEnglish Corporation (, the leading provider of cloud-based, on-demand software to advance Enterprise Fluency™ for global organizations, will host an online conversation with David Mallon, Vice President of Research at Bersin & Associates, on Thursday, March 29 at 12:00 p.m. EDT/ 5:00 p.m. GMT. The webinar, titled "Is Global Communications an Essential Key Performance Indicator? Yes, Study Shows," will present exclusive research results that clearly point to the importance of a company-wide focus on global communications to gain a competitive edge. Participants will be the first to learn about the Enterprise Fluency Maturity Model designed by Bersin & Associates, which looks at the relationship between how multinational organizations approach the problem of supporting effective global business communications and performance relative to peers in the marketplace. A global communications strategy is now essential to positive business outcomes.

"In today's borderless business environment, the highest-performing organizations are embracing global challenges -- a multi-cultural, multi-geographical and multi-generational workforce -- while establishing a common language for business to drive competitive advantage," said Mallon. "The Enterprise Fluency Maturity Model designed by Bersin & Associates provides a compelling argument for taking communications from a tactical to a strategic level. It's a valuable way to understand how evolved a company's communications are and an indication of how better communications can increase global organizational performance."

The Enterprise Fluency Maturity Model designed by Bersin & Associates to be released on March 29 reveals four levels of business communications proficiency among global corporations. According to the model, organizations that achieve the highest level of proficiency are 113 times more likely than those operating at the basic level to have high financial performance, greater customer success, increased employee productivity, heightened business agility and more effective quality and process measures.

The 60-minute webinar will address the following topics:

  • The four levels of Enterprise Fluency and each level's relationship to tangible business outcomes
  • Case studies of companies that have increased Enterprise Fluency through a global communications strategy
  • Actionable strategies for improving global communications at your company

In addition to Mallon, who leads Bersin & Associates research team, GlobalEnglish Chief Executive Officer Mahesh Ram will be a presenter during this webinar. Mallon has more than fifteen years of experience in corporate learning strategies, programs, and processes, and in the selection and implementation of learning and performance solutions and related technologies. Ram is passionate about innovative on-demand technologies that improve global team communications and collaboration across borders. For more than a decade, he's partnered with global companies to drive enterprise performance gains with GlobalEnglish's cutting-edge formal and informal Business English performance support tools, which have proven to be essential to achieve a successful global communications strategy in today's borderless economy.

"It's no surprise that ineffective global communication can lead to significant problems, from poor employee productivity to sharply-reduced profits. The new Enterprise Fluency Maturity Model designed by Bersin & Associates provides global organizations with a framework for establishing a sense of the company's current state of global communications and guidance for identifying opportunities for improvement and strategies for doing so," said Ram. "At the heart of an effective global communications strategy is on-demand support for work in the global language of business -- English. GlobalEnglish provides a standardized, cloud-based enterprise solution that advances Enterprise Fluency through Business English performance support helping companies achieve the productivity and operational proficiency demanded by today's global marketplace in order to remain competitive -- regardless of employee English proficiency levels, geographies, learning styles or specific needs."

About GlobalEnglish Corporation
GlobalEnglish offers solutions to improve Enterprise Fluency™: the communication and collaboration that drives high performance in a global economy. A key component of Enterprise Fluency is the measure of a company's ability to apply company-wide gains in Business English skills to improve the ease with which global teams can communicate and collaborate with each other and the effectiveness with which the company can operate across country borders.

GlobalEnglish has more than 500 top enterprises partnering with the company globally, including BNP Paribas, Capgemini, Cisco, Deloitte, GlaxoSmithKline, Hilton, John Deere, Procter & Gamble, and Unisys. Its cloud-based software suite provides instant, on-the-job support for business tasks in English -- such as writing emails -- and includes programs for formal and informal Business English learning, social collaboration, mobile productivity, and the ability to evaluate and measure usage and proficiency improvements company-wide. Headquartered in Brisbane, California, the company has global reach to support multinational companies in any country worldwide. For more information, please visit

About Bersin & Associates
Bersin & Associates is the only research and advisory consulting firm focused solely on WhatWorks® research in enterprise learning and talent management. With more than 25 years of experience in enterprise learning, technology, and HR business processes, Bersin & Associates provides actionable, research-based services to help learning and HR managers and executives improve operational effectiveness and business impact. Bersin & Associates research members gain access to a comprehensive library of best practices, case studies, benchmarks and in-depth market analyses designed to help executives and practitioners make fast, effective decisions. Member benefits include in-depth advisory services, access to proprietary webcasts and industry user groups, strategic workshops, and strategic consulting to improve operational effectiveness and business alignment. More than 3,500 organizations in a wide range of industries benefit from Bersin & Associates research and services. Bersin & Associates can be reached at

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