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JavaOne 2006: Schwartz's New Broom at Sun Sweeps Java Developers To Center Stage

JavaOne Keynote Report - Day One

 At the annual JavaOne event that he calls the "epicenter" of his mission to remake Sun's business by making the company deeply relevant to developers, CEO & President Jonathan Schwartz yesterday wooed attendees with an opening keynote keynote designed to underline how much Sun views as a collective endeavor the building out of new network applications and the targeting of the 1BN+ high-capability cell phones that will ship over the next year.

After emphasizing what everyone here in San Francisco could see for themselves to be true, that this is quite simply "the largest JavaOne in the 11-year history of JavaOnes," Schwartz cut right to the chase when he said that Java is having a tremendous influence on the development of the network and of society itself "not a result of simply Sun, but as a result of the 1,052-member strong JCP, the Java Community Process."

And with that, the cat was pretty much out of the bag. Because what Schwartz's keynote was aimed at achieving was, above all, to deliver a call to action to Java developers, saying - in effect - that for Sun to open-source Java, as both Sun and the wider Java community desires, it is going to be necessary for developers to step up to the plate and join, as individuals, the JCP.

The Governance of Java
"For those of you that don't know," Schwartz said, "there aren't enough individual members of the JCP...you too can be a member of the process that governs the Java platform."

"This is about users and citizens and developers governing the Java platform," he said - meaning that the 1,052 organizations who are members leave plenty of room for individuals to join too.

"These organizations are not looking to Sun to define the  future of Java," Schwartz asserted, "They're looking to the Java Community Process to define the future of Java."

The theme was followed up later in the keynote when, in a moment that many of the thousands of Java developers in the jam-packed Moscone Center had been waiting for, Schwartz invited the newly re-hired Rich Green - now EVP, Software - to join him on the keynote stage.

Schwartz immediately moved to what he called his No.1 question: "Are you going to open-source Java?"

"I'm going to play the 'new guy' card," replied Green (somewhat disingenuously since he knows the situation probably as well as anyone in the industry, but he'd clearly endured an inaugural week back at Sun that involved 90% back-to-back meetings so he can be forgiven). "Here's my perspective," he continued.

"It's pretty straightforward," Green said. "There are two battling forces: the desire to competely open Java up, give complete access; and the flip side - i.e. that comptability really matters and that noone wants to see a diverging platform. The challenge is how to solve for both of those things."

Then, in the words that are already ringing around Javaland worldwide, Green added: "It isn't a question of whether, but a question of how...so we'll go do this."

Schwartz wound back the tape and himself made sure that Green repeated this pre-agreed formula: it's-not-a-question-of-whether-but-how.

"Give us feedback," Schwartz then said, "participate in the JCP, use NetBeans - you can depend on it to be 100% compliant - and if you step up and do this regularly, we'll be able to open up Java."

Having already passed the responsibility for open-sourcing java to him, Schwartz then passed the responsibility for the next eleven JavaOnes to Rich Green. ("They are now your shows!") The audience could have no doubt that Green therefore has become The Most Important Man in Javaland.

It is a role he will excel in, and 2006-7 should be a very interesting year indeed in the history of Java.


 

More Stories By Jeremy Geelan

Jeremy Geelan is Sr. Vice-President of SYS-CON Media & Events. He is Conference Chair of the all-new International Cloud Computing Expo series, of the International Virtualization Expo series, of AJAXWorld RIA Conference & Expo series, and of the long-running SOAWorld Conference & Expo series. He's founder of Cloud Computing Journal, Web 2.0 Journal, AJAX & RIA Journal and other leading SYS-CON titles. From 2000-6, as first editorial director and then group publisher of SYS-CON Media, he was responsible for the development of all new titles and i-Technology portals for the firm, and regularly represents SYS-CON at conferences and trade shows, speaking to technology audiences both in North America and overseas. He is executive producer and presenter of "Power Panels with Jeremy Geelan" on SYS-CON.TV.

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Most Recent Comments
Uh-Oh 05/17/06 09:48:06 AM EDT

> Green repeated this pre-agreed formula:
> it's-not-a-question-of-whether-but-how.

No, no, no. It's not a question of how IT'S QUESTION OF WHEN!!!!!

On that point both Schwartz and Green were silent.

John O'Conner 05/17/06 09:32:05 AM EDT

The clear message was this: the community has been asking more and more from Sun, and Sun will increasingly ask for more from the community.

Alexandre Rafalovitch 05/17/06 09:30:15 AM EDT

Every year the JavaOne scheduler application gets better, but it never seems to be as good as current technologies make it possible. Turns out that Sun people don't use the scheduler themselves (duh!), so they don't actually know it sucks (or pretend that they don't).

BlogicBlogger 05/17/06 09:28:03 AM EDT

Why is the cost of java hosting is 10-15 times higher than hosting PHP apps? Is it memory requirements, complicated versioning/classpath issues or something else?

chris_mahan 05/17/06 08:42:56 AM EDT

Java is fighting a rear-guard action. The language is 10 years old. It should be so much better by now. Python is the same age as linux, both 15-16 years old. They are more mature, more robust, more accepted and accepting.

FatherofOne 05/17/06 08:41:40 AM EDT

How is this going to make my life as a Java developer any better?

How is this going to make the average computer users life better?

I am not trying to be a jerk here. I am just curious if I am missing something obvious.

jmorris 05/17/06 08:39:13 AM EDT

Raise your hand if you believe Sun's offer to "open source" Java will actually become a code dump under an OSI approved license.

And the odds of its license (and you can bet your last dollar it WILL be Yet Another License) being GPL compatible are null.

Were-Rabbit 05/17/06 08:37:57 AM EDT

Sun is giving us a ton of surprises in the past few years with Schwartz on board - from AMD processors to their first, AFFORDABLE powerhouse workstations (Ultra 20).

Glyn Moody 05/17/06 08:27:46 AM EDT

Some fifteen years ago I found myself in a café near the top of Merapi, just outside Yogyakarta in central Java. As now, this was at a time of considerable seismic activity there, with lava flows in some places. It was a very strange experience, because I had the feeling that, at any moment, the whole thing might lift into the air.

You could say the same about Java - not the island, but the language. For years it has seemed on the brink of erupting in spectacular pyrotechnics, but it always falls back, to smoulder some more.

The obvious way of adding some deep, magmatic oomph to the Java market is to release the code as open source.