Gaikai Inc., the innovative cloud gaming service, today launches the Beta of its Facebook app which will deliver high-end, console quality game experiences directly to consumers from inside the world’s leading social network.

By streaming their games through Gaikai video game publishers can now easily reach hundreds of millions of potential new players in North America and Europe. The beta will allow gamers to try out a selection of games for free.

“People don’t want to leave Facebook to play games – Zynga’s phenomenal success is proof of that,” said David Perry, CEO of Gaikai, “Cloud Gaming means that the game doesn’t need to be downloaded and run on your computer, it literally means the game runs out on the internet, in the cloud, with the experience being streamed to the players. Most video game publishers are now seeking to grow their digital customer base and unlike movie and music services like Netflix and Spotify, Gaikai gives the game publishers relationships with the customers.”

Perry continues, “The power of Facebook is not only in the vast size of the connected audience, but also in the quality of the social ties and interactions that occur within the network. The Facebook social graph fuels our mantra “Try it for free”, “Share it if you like it”, “Buy it if you love it”.”

The first games to try in the Beta v1.0 Launch are:

Saints Row - The Third (USA)

Dead Rising 2 - Off the Record (USA)

Magicka (USA & Europe)

Sniper - Ghost Warrior (USA & Europe)

The Witcher 2 - Assassins of Kings (USA & Europe)

Orcs Must Die! (USA & Europe)

Farming Simulator 2011 (USA & Europe)

“Gaikai’s technology allows us to deliver our games to a wider audience,” stated Kevin Kraff, Vice President of Global Brand Management at THQ. “As content creators it’s not only paramount that we give our players great entertainment but also that we give them a choice in how they access it. Streaming inside Facebook is not only revolutionary, but is something that both new and existing players will benefit from.”

Gaikai’s streaming technology allows players to sample games before they buy them and gives publishers a new way to build anticipation, increase sales reach and significantly reduce player acquisition costs.

What you need to play:

The Gaikai Facebook app is currently available in North America & Europe. To play you will need to be in a Gaikai coverage area with a broadband internet connection and Java installed. Gaikai works on any PC or Mac using Windows, Mac OS or Linux. Gaikai works in all major browsers including Internet Explorer, Chrome, Firefox and Safari.

Use this link to experience Gaikai’s Facebook app: https://apps.facebook.com/gaikai-games/

Visit http://www.gaikai.com/games to try even more games at Gaikai.com.

For support use this link: http://www.gaikai.com/faq

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About Gaikai

Gaikai is the world's first interactive cloud platform that provides its partners with the ability to deliver state-of-the-art video game and software application experiences instantly to any internet-connected device. Gaikai's offers its global cloud streaming network as a fully managed service and is live in 88 countries with top-tier partners. Gaikai's robust service layer is specifically designed to allow Gaikai's partners to grow their online and offline revenues by improving customer acquisition while extending their reach to new channels previously unavailable using physical media. Headquartered in Southern California, Gaikai is backed by Benchmark Capital, NEA, Rustic Canyon Partners, Limelight Networks and Intel Capital.

Companies already using Gaikai’s Technology include:

Walmart.com - http://see.walmart.com/gamecenter/downloads

BestBuy.com - http://tinyurl.com/7ucemfm

YouTube.com - http://www.youtube.com/EAsportsfootball?playOnGaikai

Electronic Arts Origin Store - http://tinyurl.com/7myc6o8

Ubisoft UBIShop - http://tinyurl.com/398eyql

Capcom - http://www.deadrising-2.com/

Eurogamer.net - http://www.eurogamer.net/gaikai

and many more...

For more information, please visit:

Press Kit: http://www.gaikai.com/press

Facebook: http://www.facebook.com/GaikaiInc

Facebook App: https://apps.facebook.com/gaikai-games/

Twitter: http://twitter.com/gaikai_inc