Welcome!

Java IoT Authors: Elizabeth White, Liz McMillan, Pat Romanski, William Schmarzo, AppDynamics Blog

Related Topics: Java IoT, Adobe Flex, IoT User Interface

Java IoT: Blog Feed Post

E-Commerce with Hybris

People are accustomed to buying goods online

People are accustomed to buying goods online. If a company sells products to individuals, we call it B2C for Business To Consumers. If a business sells to other businesses – it’s B2B. Having an online store allows to sell around the clock regardless of the consumer’s location (at least within the country) as long as he or she is connected to the Internet. People spend some substantial time online and sellers are trying to reach their clients via all possible channels and devices being that a regular HTML Web page, a social network, a mobile application on any device with embedded browser. Still, some people aren’t Internet savvy and business will continue using more traditional channels like printed mail order catalogs. This is what the multi-channel marketing is about. Ideally, a business should be able to combine marketing the products with selling them right there. If you’ve seen the product commercial on Facebook or your mobile phone the storefront should be there too.

Ingredients of an online store

 

If I’d ask you to give me an example of an e-commerce site, most likely you’d answer Amazon or eBay. Agree. But what’s needed for building an e-commerce system? Let’s come up with a list of building blocks and solutions that Joe Smith, a CIO of the Best Stuff, Inc. would need to create an e-commerce portal:

- A shopping cart
- A catalog
- Integration with several payment systems
- Order management system
- Full text search
- High-load solutions
- Selling through social networks
- Ability to create UI supporting variety of desktop and handheld devices
- Integration with warehousing software
- Data feeds from external systems
- Consumers reviews, locator services, Web analytics
- Live video chats with customer supports

This list is not complete. Starting developing such a complex system from scratch would be insane unless you have unlimited budget and no deadlines to meet. On the other hand, trying to find a Swiss army knife solution usually translates into purchasing super expensive software with 80% of the functionality that you’ll never use. The truth is somewhere in the middle, especially in the age of Software-As-A-Service (SaaS) where you can subscribe to only what you need.

Hybris ingredients

Our company, Farata Systems has an e-commerce team that works with the Hybris software suite. For detailed comparison reviews of the e-commerce solutions refer to Gartner or Forrester. I can just offer you a Hybris review based on our real-world experience.

When we were offered to work on our first Hybris project we had to google this name up. Still, we were hired because of our solid expertise in enterprise development using Java and Spring framework, which are pre-requisites for developing software with Hybris Multi-Channel Suite.

Hybris is a well design modularized software built on top of Apache and SpringSource components, containers and servers. We’ve been given login credentials to be able to access product Wiki and rolled up our sleeves. The software comes with an installer that includes modified Apache Tomcat servlet container, Spring modules and a home-made ORM framework for data persistence.

Finding goods

Finding goods in your online store has to be easier than in a brick and mortar one. Say you want to buy an engagement ring, but not sure if it has to be made of a white gold with diamonds or something more modest. Writing strict SQL queries is not overly flexible, but the full text search (FTS) technique allows examine all words in each document in your database rather then specifying the column names in the database table. The FTS feature give lots of flexibility in creating stores which allow to quickly find the products that closely match your customer’s needs (e.g. diamonds of certain shape, size, price range etc.) Hybris ships with the FTS module based on the fast search engine Apache SOLR (a Lucene extension). The system periodically (say, every minute) runs the data indexing process. You write queries not in SQL, but in a special query language.

Customization

This tightly integrated software allows you to create and release in production a simple online store in less than a month. But a typical store or an auction requires implementation of lots of custom solutions. For example, let’s take order fulfillment. Hybris offers off the box the basic solutions supporting order management and consignment. But in our projects we had to implement fulfillment algorithm that would take into account the distance between the warehouse and the consumer and minimize the number of shipments. For example, the customer wants to purchase twenty large screen TVs. The system has found six TV’s in one of your stores and four in the other. Since we need another ten TV’s our custom algorithm sends a request to a warehouse to order these additional TV sets. As a result – the customer will get a shipment of all twenty items shipped in a least expensive way.

Such customized business logic is implemented in Java as beans of Spring framework, which is literally a fabric of the entire Hybris software. Your code always has access to Spring context object. By adding custom extensions you create the child context object with your Spring bean containing custom logic to place a distributed order of 20 TVs.

From the software architect perspective, the ease of extending existing Hybris entities is very appealing. For example, if you need to add customer reviews features, just add a couple of fields to the Product entity, create a new entity for ProductReview and link them together. Then add a row of those yellow stars to the storefront UI and you’re set.

User Interface

With Hybris you have a complete freedom of selecting the UI platform for your online store. So far we’ve been using HTML, JavaScript and JQuery framework. But we could have used Java, Flex, or Silverlight for the UI if this would meet our needs. Hybris uses Spring MVC that can present the data as JSP pages or send the raw data as XML or JSON to the UI tier – just parse the data and display them any way you like. If you prefer an easily customizable solution, Hybris includes a CMS module, which allows you to specify the Web page layout and change it dynamically during the run-time.

Product Maintenance

Yet another interesting Hybris module is called Cockpit, which becomes quite handy in environments where the information changes quickly and the customers need to see the latest product information. We even customized Cockpit for building our own administration tool for the online auction project.

Launching Server

The launch of your Hybris server can be configured to load only those modules that are needed for your store. Our fully loaded server starts within 2 minutes, which is not bad at all. The initial install of the Hybris server comes with the in-memory HSQLDB, which is fast, but not suitable for the real-world applications. We started with MySql Server and then switched to Oracle with very minimal manual tuning.

Payment processing

Integration with the payment gateway is probably the most critical component of any online store or auction. Hybris has its own payment module, but we’ve been asked to integration with another payment processing engine – Litle.com using XML as the data exchange format. Little accepts all kinds of credit cards, PayPal, eCheck, mobile payments, and bill-me-later option. Introducing another provider in your payment workflow can make a lot of business sense, but be prepare to find yourself in the middle of the finger pointing game until you finish the payment integration. Add some more cushion there if you are making project estimates.

Scalability

Hybris comes with a clustering solution from the box. Each node of your cluster can be configured to include only those Hybris extensions that it needs. For example, you can configure a cluster with one more for the administration module, three nodes for the store UI, and one node for the data indexing.

In March of 2012 Adobe has announced its partnership with Hybris. Adobe’s CQ5 will help in creating multi-channel digital marketing campaigns and building strong brands for online stores created by Hybris.

Room for improvements

Although our overall impression after using Hybris on a couple of projects is very positive, this software has room for improvements. I’m sure, Hybris management has their reasons for keeping its community closed, but it may hurt the adoption of the software. The product documentation is not too detailed and up to date. Hybris technical experts have to pay more attention to the developer’s forum. In many cases we’ve been using the source code de-compilers to find the answers to our questions. Since Hybris is built on top of Java EE, I’d like the future version to include a JPA-based solution that would allow using the data persistence solution of our choice rather than a proprietary ORM.

Conclusion

While finding solutions in developing software with Hybris was difficult at time, we never hit the wall, which can be credited to the engineering team. Overall, it’s a solid platform for creating modern online stores and auctions.

When we started our first e-commerce projects with Hybris, we couldn’t find any publicly available online materials about this software written by people in the trenches. I really hope that this article will help anyone who’s still in the process of selecting the right e-commerce software package for their next generation online store.


Read the original blog entry...

More Stories By Yakov Fain

Yakov Fain is a Java Champion and a co-founder of the IT consultancy Farata Systems and the product company SuranceBay. He wrote a thousand blogs (http://yakovfain.com) and several books about software development. Yakov authored and co-authored such books as "Angular 2 Development with TypeScript", "Java 24-Hour Trainer", and "Enterprise Web Development". His Twitter tag is @yfain

@ThingsExpo Stories
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...