|By Shelly Palmer||
|September 10, 2012 09:00 AM EDT||
HTML5 is the latest iteration of the standard used by web programmers and developers. When completed in 2014, it will enable developers to write-once-run-anywhere (WORA) for consistent, cross-platform experiences across all operating systems and browsers. For example, a developer could create a single application with identical performance across Facebook, iPhone, Android, BlackBerry and all other mobile platforms.
Developers like the cross-platform compatibility and users appreciate real-time access to applications via their browser, without a download. By 2015, IDC predicts rapid adoption:
- 1 billion HTML5-capable browsers in use throughout the world
- Two million HTML web developers writing HTML5 applications
- 80 percent of all mobile apps will be based on HTML5 to some extent
Unfortunately, HTML5 will first have to surmount some daunting technical and commercial challenges.
Technical Challenges: Performance varies wildly across browsers and operating systems (see html5test.com). Even the latest mobile browsers are 6-10x slower than desktops.
More importantly, “native apps” — or applications that have been written for a specific operating system (like iOS and Android) — can better leverage internal device capabilities. This includes GPS Control, PIM Integration, Accelerometor, Microphone, Vibration, Camera Control and Push Notification. As a result, HTML5 in its current form is great for applications that require limited device integration, such as text-based content. However, it is not good for complicated applications like games. To date, many of the prominent HTML5 deployments have been media properties like Financial Times and Grooveshark. However, most are like Wikipedia for Android, a hybrid approach combining HTML5 and native capabilities.
Commercial Challenges: HTML5 is still an “enabling technology.” In order to disrupt Apple and Android, it will need a vibrant ecosystem with distribution, monetization and merchandising.
Distribution: Combined, Apple and Android have over 1 million applications for sale. Other platforms, such as Symbian (60,000 apps) and BlackBerry (90,000 apps) had too few apps to be a viable alternative and are near collapse. Two players of scale could potentially help HTML5 realize extensive distribution:
- Facebook: The world’s largest social network is now at 40 percent mobile page views and desperate to dominate the mobile landscape. In May, they launched their own store for social apps called AppCenter, in which Facebook login is a requirement to be listed. As of July, AppCenter saw 150 million monthly users. Like Apple and Android, Facebook AppCenter takes 30 percent of revenue for apps purchased on the site. It also lists applications available for iOS and Android, referring people to the Apple App Store and Google Play more than 170 million times in July.
- Mozilla / Telefonica: Called “Boot2Gecko,” Mozilla and Telefonica are developing an HTML5 operating system that gives web apps access to native functionality like location and address book. The OS removes much of the middleware and device software, helping to lower handset costs. The first launch will be this year at Telefonica’s Brazilian unit, Vivo.
Monetization: Mozilla Marketplace is a platform and device-independent store for webapps that went live in July. It currently includes 200 web-based desktop apps that can be installed on Windows, Mac or Linux machines. However, it may be extremely difficult for the Mozilla Foundation, a non-profit organization, to create an ecosystem of available devices AND an App Store at the scale to compete with Apple and Android.
For its part, Facebook is clear about its preferred monetization strategy: targeted advertising. By requiring Facebook login for all apps listed on AppCenter, Facebook assures their ability to do targeted advertising across the social web. This model should work extremely well for Facebook. However, it is not clear how app developers will generate enough revenue from advertising to prioritize developing in HTML5.
Merchandising: Few people realize that Apple Stores have the highest revenue per square foot of any physical retailer in the United States. Similarly, iTunes is the number one music seller in the US for five consecutive years. In contrast, Mozilla is a non-profit foundation with no retail experience. Facebook’s first foray into retail, the Facebook Credits payment service, was not very successful; it is being transitioned to local currency. To create a compelling alternative to the Apple and Google ecosystems, HTML5 will need to find a retail champion.
Despite the business challenges, developers are flocking to HTML5. In addition to US companies like Scribd and SlideShare, some interesting Israeli examples include Wix, Conduit, Everything.me and CET.
Wix provides the hammer and tools for non-technical people to build their own websites. The company, which has raised nearly $60 million to date, does not view HTML5 as a buzzword for the ‘future’ of the web; it is very much the present. The company launched an HTML5 platform in March that has helped create more than one million HTML5 websites and made Wix http://www.wix.com/html5/getinspired)">a key facilitator of HTML5 adoption.
Avishai Abrahami is Wix’s co-founder and CEO. “Real market-change will result from start-ups and independent developers that are quick to experiment and adopt new technologies,” Abrahami said. HTML5 is an evolving standard, and its development process requires investing many resources. Companies should, however, take on this challenge, and consider it a long term investment. Guaranteeing a good and consistent user experience across platforms and devices is crucial. Being a cross-platform language, HTML5 provides an advanced solution and amazing opportunities to add a real “wow” effect to web applications.
Conduit provides online and mobile toolbars, application tools and social layers for 260,000 companies, including Groupon, Fox News, Major League Baseball and The Weather Channel. Earlier this year, the company was valued at $1.3 billion after a $100 million investment by JP Morgan. Their mobile product incorporates HTML5 extensively and allows customers to build, edit and amend their application through a simplified control panel. Mobile Group Manager Eran Zinman, recommends “using fallbacks for browsers that still don’t fully support HTML5. Usually we develop once but still need to optimize code for each platform. Optimizing and fixing bugs per platform can be tedious. Moreover, you are dependent on the specific device’s mobile browser to render your HTML5 content —if there’s a bug there, it’s hard to resolve.”
The Center for Educational Technology is Israel’s largest developer of ICT-based educational materials with 400 staff and clients like the World Bank, European Union and Singapore’s Ministry of Education. The focus is on “inquiry,” or learning by trial and error, with collaboration via the web and tablets. Learning tools are developed in teams with three contributors: content, technology and product; they always include a mix of online and offline. According to Chief Business Development Officer Boaz Shedletsky, previously of McGraw-Hill, ”We are in the midst of the transition to HTML5. Its main advantage is that is lets us develop our content once for multi-platform usage.” CET views HTML5 as an essential, rather than optional offering. “Our customers are kids, the most platform-agnostic consumer out there. We have to offer an identical user experience across whatever platform can best enable their collaborative learning.”
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Jan. 21, 2017 01:15 AM EST Reads: 2,879
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 21, 2017 01:15 AM EST Reads: 4,808
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jan. 21, 2017 01:15 AM EST Reads: 5,030
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jan. 21, 2017 12:15 AM EST Reads: 6,370
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jan. 21, 2017 12:00 AM EST Reads: 4,689
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
Jan. 20, 2017 10:45 PM EST Reads: 897
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Jan. 20, 2017 08:45 PM EST Reads: 4,373
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
Jan. 20, 2017 05:45 PM EST Reads: 2,097
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 20, 2017 05:15 PM EST Reads: 3,812
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 20, 2017 03:00 PM EST Reads: 1,659
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Jan. 20, 2017 02:15 PM EST Reads: 635
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 20, 2017 01:30 PM EST Reads: 5,245
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 20, 2017 01:30 PM EST Reads: 5,741
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 20, 2017 12:30 PM EST Reads: 4,353
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Jan. 20, 2017 12:30 PM EST Reads: 3,198
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
Jan. 20, 2017 12:30 PM EST Reads: 1,662
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Jan. 20, 2017 12:15 PM EST Reads: 5,841
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 20, 2017 10:45 AM EST Reads: 3,712
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Jan. 20, 2017 10:45 AM EST Reads: 6,099
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 20, 2017 09:45 AM EST Reads: 2,938