Welcome!

Java Authors: Sematext Blog , Elizabeth White, Charles Jolley, Liz McMillan, Torben Andersen

Related Topics: Java, SOA & WOA, PowerBuilder, AJAX & REA, Web 2.0

Java: Blog Post

HTML5: Will It Ever Live Up to the Hype?

Developers like the cross-platform compatibility and users appreciate real-time access to applications via their browser,

HTML5 is the latest iteration of the standard used by web programmers and developers. When completed in 2014, it will enable developers to write-once-run-anywhere (WORA) for consistent, cross-platform experiences across all operating systems and browsers. For example, a developer could create a single application with identical performance across Facebook, iPhone, Android, BlackBerry and all other mobile platforms.

Developers like the cross-platform compatibility and users appreciate real-time access to applications via their browser, without a download. By 2015, IDC predicts rapid adoption:

  • 1 billion HTML5-capable browsers in use throughout the world
  • Two million HTML web developers writing HTML5 applications
  • 80 percent of all mobile apps will be based on HTML5 to some extent
HTML5

HTML5

Unfortunately, HTML5 will first have to surmount some daunting technical and commercial challenges.

Technical Challenges: Performance varies wildly across browsers and operating systems (see html5test.com). Even the latest mobile browsers are 6-10x slower than desktops.

More importantly, “native apps” — or applications that have been written for a specific operating system (like iOS and Android) — can better leverage internal device capabilities. This includes GPS Control, PIM Integration, Accelerometor, Microphone, Vibration, Camera Control and Push Notification. As a result, HTML5 in its current form is great for applications that require limited device integration, such as text-based content. However, it is not good for complicated applications like games. To date, many of the prominent HTML5 deployments have been media properties like Financial Times and Grooveshark. However, most are like Wikipedia for Android, a hybrid approach combining HTML5 and native capabilities.

Commercial Challenges: HTML5 is still an “enabling technology.” In order to disrupt Apple and Android, it will need a vibrant ecosystem with distribution, monetization and merchandising.

Distribution: Combined, Apple and Android have over 1 million applications for sale. Other platforms, such as Symbian (60,000 apps) and BlackBerry (90,000 apps) had too few apps to be a viable alternative and are near collapse. Two players of scale could potentially help HTML5 realize extensive distribution:

  • Facebook: The world’s largest social network is now at 40 percent mobile page views and desperate to dominate the mobile landscape. In May, they launched their own store for social apps called AppCenter, in which Facebook login is a requirement to be listed. As of July, AppCenter saw 150 million monthly users. Like Apple and Android, Facebook AppCenter takes 30 percent of revenue for apps purchased on the site. It also lists applications available for iOS and Android, referring people to the Apple App Store and Google Play more than 170 million times in July.
  • Mozilla / Telefonica: Called “Boot2Gecko,” Mozilla and Telefonica are developing an HTML5 operating system that gives web apps access to native functionality like location and address book. The OS removes much of the middleware and device software, helping to lower handset costs. The first launch will be this year at Telefonica’s Brazilian unit, Vivo.

Monetization: Mozilla Marketplace is a platform and device-independent store for webapps that went live in July. It currently includes 200 web-based desktop apps that can be installed on Windows, Mac or Linux machines. However, it may be extremely difficult for the Mozilla Foundation, a non-profit organization, to create an ecosystem of available devices AND an App Store at the scale to compete with Apple and Android.

For its part, Facebook is clear about its preferred monetization strategy: targeted advertising. By requiring Facebook login for all apps listed on AppCenter, Facebook assures their ability to do targeted advertising across the social web. This model should work extremely well for Facebook. However, it is not clear how app developers will generate enough revenue from advertising to prioritize developing in HTML5.

Merchandising: Few people realize that Apple Stores have the highest revenue per square foot of any physical retailer in the United States. Similarly, iTunes is the number one music seller in the US for five consecutive years. In contrast, Mozilla is a non-profit foundation with no retail experience. Facebook’s first foray into retail, the Facebook Credits payment service, was not very successful; it is being transitioned to local currency. To create a compelling alternative to the Apple and Google ecosystems, HTML5 will need to find a retail champion.

Despite the business challenges, developers are flocking to HTML5. In addition to US companies like Scribd and SlideShare, some interesting Israeli examples include Wix, Conduit, Everything.me and CET.

Wix provides the hammer and tools for non-technical people to build their own websites. The company, which has raised nearly $60 million to date, does not view HTML5 as a buzzword for the ‘future’ of the web; it is very much the present. The company launched an HTML5 platform in March that has helped create more than one million HTML5 websites and made Wix http://www.wix.com/html5/getinspired)">a key facilitator of HTML5 adoption.

Avishai Abrahami is Wix’s co-founder and CEO. “Real market-change will result from start-ups and independent developers that are quick to experiment and adopt new technologies,” Abrahami said. HTML5 is an evolving standard, and its development process requires investing many resources. Companies should, however, take on this challenge, and consider it a long term investment. Guaranteeing a good and consistent user experience across platforms and devices is crucial. Being a cross-platform language, HTML5 provides an advanced solution and amazing opportunities to add a real “wow” effect to web applications.

Conduit provides online and mobile toolbars, application tools and social layers for 260,000 companies, including Groupon, Fox News, Major League Baseball and The Weather Channel. Earlier this year, the company was valued at $1.3 billion after a $100 million investment by JP Morgan. Their mobile product incorporates HTML5 extensively and allows customers to build, edit and amend their application through a simplified control panel. Mobile Group Manager Eran Zinman, recommends “using fallbacks for browsers that still don’t fully support HTML5. Usually we develop once but still need to optimize code for each platform. Optimizing and fixing bugs per platform can be tedious. Moreover, you are dependent on the specific device’s mobile browser to render your HTML5 content —if there’s a bug there, it’s hard to resolve.”

The Center for Educational Technology is Israel’s largest developer of ICT-based educational materials with 400 staff and clients like the World Bank, European Union and Singapore’s Ministry of Education. The focus is on “inquiry,” or learning by trial and error, with collaboration via the web and tablets. Learning tools are developed in teams with three contributors: content, technology and product; they always include a mix of online and offline. According to Chief Business Development Officer Boaz Shedletsky,  previously of McGraw-Hill, ”We are in the midst of the transition to HTML5. Its main advantage is that is lets us develop our content once for multi-platform usage.” CET views HTML5 as an essential, rather than optional offering. “Our customers are kids, the most platform-agnostic consumer out there. We have to offer an identical user experience across whatever platform can best enable their collaborative learning.”

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

@ThingsExpo Stories
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nigeria has the largest economy in Africa, at more than US$500 billion, and ranks 23rd in the world. A recent re-evaluation of Nigeria's true economic size doubled the previous estimate, and brought it well ahead of South Africa, which is a member (unlike Nigeria) of the G20 club for political as well as economic reasons. Nigeria's economy can be said to be quite diverse from one point of view, but heavily dependent on oil and gas at the same time. Oil and natural gas account for about 15% of Nigera's overall economy, but traditionally represent more than 90% of the country's exports and as...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"At our booth we are showing how to provide trust in the Internet of Things. Trust is where everything starts to become secure and trustworthy. Now with the scaling of the Internet of Things it becomes an interesting question – I've heard numbers from 200 billion devices next year up to a trillion in the next 10 to 15 years," explained Johannes Lintzen, Vice President of Sales at Utimaco, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the industry’s first all flash version of HyperConverged Appliances that include both compute and storag...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Code Halos - aka "digital fingerprints" - are the key organizing principle to understand a) how dumb things become smart and b) how to monetize this dynamic. In his session at @ThingsExpo, Robert Brown, AVP, Center for the Future of Work at Cognizant Technology Solutions, outlined research, analysis and recommendations from his recently published book on this phenomena on the way leading edge organizations like GE and Disney are unlocking the Internet of Things opportunity and what steps your organization should be taking to position itself for the next platform of digital competition.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at @ThingsExpo, Andrew Bolwell, Director of Innovation for HP's Printing and Personal Systems Group, discussed how key attributes of mobile technology – touch input, sensors, social, and ...