Welcome!

Java Authors: Pat Romanski, Carmen Gonzalez, Liz McMillan, Yeshim Deniz, Yakov Fain

Related Topics: Java, SOA & WOA, PowerBuilder, AJAX & REA, Web 2.0

Java: Blog Post

HTML5: Will It Ever Live Up to the Hype?

Developers like the cross-platform compatibility and users appreciate real-time access to applications via their browser,

HTML5 is the latest iteration of the standard used by web programmers and developers. When completed in 2014, it will enable developers to write-once-run-anywhere (WORA) for consistent, cross-platform experiences across all operating systems and browsers. For example, a developer could create a single application with identical performance across Facebook, iPhone, Android, BlackBerry and all other mobile platforms.

Developers like the cross-platform compatibility and users appreciate real-time access to applications via their browser, without a download. By 2015, IDC predicts rapid adoption:

  • 1 billion HTML5-capable browsers in use throughout the world
  • Two million HTML web developers writing HTML5 applications
  • 80 percent of all mobile apps will be based on HTML5 to some extent
HTML5

HTML5

Unfortunately, HTML5 will first have to surmount some daunting technical and commercial challenges.

Technical Challenges: Performance varies wildly across browsers and operating systems (see html5test.com). Even the latest mobile browsers are 6-10x slower than desktops.

More importantly, “native apps” — or applications that have been written for a specific operating system (like iOS and Android) — can better leverage internal device capabilities. This includes GPS Control, PIM Integration, Accelerometor, Microphone, Vibration, Camera Control and Push Notification. As a result, HTML5 in its current form is great for applications that require limited device integration, such as text-based content. However, it is not good for complicated applications like games. To date, many of the prominent HTML5 deployments have been media properties like Financial Times and Grooveshark. However, most are like Wikipedia for Android, a hybrid approach combining HTML5 and native capabilities.

Commercial Challenges: HTML5 is still an “enabling technology.” In order to disrupt Apple and Android, it will need a vibrant ecosystem with distribution, monetization and merchandising.

Distribution: Combined, Apple and Android have over 1 million applications for sale. Other platforms, such as Symbian (60,000 apps) and BlackBerry (90,000 apps) had too few apps to be a viable alternative and are near collapse. Two players of scale could potentially help HTML5 realize extensive distribution:

  • Facebook: The world’s largest social network is now at 40 percent mobile page views and desperate to dominate the mobile landscape. In May, they launched their own store for social apps called AppCenter, in which Facebook login is a requirement to be listed. As of July, AppCenter saw 150 million monthly users. Like Apple and Android, Facebook AppCenter takes 30 percent of revenue for apps purchased on the site. It also lists applications available for iOS and Android, referring people to the Apple App Store and Google Play more than 170 million times in July.
  • Mozilla / Telefonica: Called “Boot2Gecko,” Mozilla and Telefonica are developing an HTML5 operating system that gives web apps access to native functionality like location and address book. The OS removes much of the middleware and device software, helping to lower handset costs. The first launch will be this year at Telefonica’s Brazilian unit, Vivo.

Monetization: Mozilla Marketplace is a platform and device-independent store for webapps that went live in July. It currently includes 200 web-based desktop apps that can be installed on Windows, Mac or Linux machines. However, it may be extremely difficult for the Mozilla Foundation, a non-profit organization, to create an ecosystem of available devices AND an App Store at the scale to compete with Apple and Android.

For its part, Facebook is clear about its preferred monetization strategy: targeted advertising. By requiring Facebook login for all apps listed on AppCenter, Facebook assures their ability to do targeted advertising across the social web. This model should work extremely well for Facebook. However, it is not clear how app developers will generate enough revenue from advertising to prioritize developing in HTML5.

Merchandising: Few people realize that Apple Stores have the highest revenue per square foot of any physical retailer in the United States. Similarly, iTunes is the number one music seller in the US for five consecutive years. In contrast, Mozilla is a non-profit foundation with no retail experience. Facebook’s first foray into retail, the Facebook Credits payment service, was not very successful; it is being transitioned to local currency. To create a compelling alternative to the Apple and Google ecosystems, HTML5 will need to find a retail champion.

Despite the business challenges, developers are flocking to HTML5. In addition to US companies like Scribd and SlideShare, some interesting Israeli examples include Wix, Conduit, Everything.me and CET.

Wix provides the hammer and tools for non-technical people to build their own websites. The company, which has raised nearly $60 million to date, does not view HTML5 as a buzzword for the ‘future’ of the web; it is very much the present. The company launched an HTML5 platform in March that has helped create more than one million HTML5 websites and made Wix http://www.wix.com/html5/getinspired)">a key facilitator of HTML5 adoption.

Avishai Abrahami is Wix’s co-founder and CEO. “Real market-change will result from start-ups and independent developers that are quick to experiment and adopt new technologies,” Abrahami said. HTML5 is an evolving standard, and its development process requires investing many resources. Companies should, however, take on this challenge, and consider it a long term investment. Guaranteeing a good and consistent user experience across platforms and devices is crucial. Being a cross-platform language, HTML5 provides an advanced solution and amazing opportunities to add a real “wow” effect to web applications.

Conduit provides online and mobile toolbars, application tools and social layers for 260,000 companies, including Groupon, Fox News, Major League Baseball and The Weather Channel. Earlier this year, the company was valued at $1.3 billion after a $100 million investment by JP Morgan. Their mobile product incorporates HTML5 extensively and allows customers to build, edit and amend their application through a simplified control panel. Mobile Group Manager Eran Zinman, recommends “using fallbacks for browsers that still don’t fully support HTML5. Usually we develop once but still need to optimize code for each platform. Optimizing and fixing bugs per platform can be tedious. Moreover, you are dependent on the specific device’s mobile browser to render your HTML5 content —if there’s a bug there, it’s hard to resolve.”

The Center for Educational Technology is Israel’s largest developer of ICT-based educational materials with 400 staff and clients like the World Bank, European Union and Singapore’s Ministry of Education. The focus is on “inquiry,” or learning by trial and error, with collaboration via the web and tablets. Learning tools are developed in teams with three contributors: content, technology and product; they always include a mix of online and offline. According to Chief Business Development Officer Boaz Shedletsky,  previously of McGraw-Hill, ”We are in the midst of the transition to HTML5. Its main advantage is that is lets us develop our content once for multi-platform usage.” CET views HTML5 as an essential, rather than optional offering. “Our customers are kids, the most platform-agnostic consumer out there. We have to offer an identical user experience across whatever platform can best enable their collaborative learning.”

Read the original blog entry...

More Stories By Shelly Palmer

Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.

@ThingsExpo Stories
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...