Welcome!

Java IoT Authors: Elizabeth White, Peter Silva, Gregor Petri, Gerardo A Dada, Liz McMillan

Related Topics: Microservices Expo, Java IoT, Industrial IoT, Microsoft Cloud, Containers Expo Blog, @CloudExpo

Microservices Expo: Interview

API Platform Transforms Business Potential with API Management

Interview with Alistair Farquharson, CTO of SOA Software

What led to the creation of SOA Software'sEnterprise API Platform?

Alistair Farquharson, CTO of SOA Software: As industry-leader in SOA Governance we spend a lot of time tracking industry trends, and also in front of senior IT executive at F500 type companies. We saw an emerging trend around internet companies calling externally facing RESTful services APIs as early as 2008, and anticipated enterprise interest in these APIs. We recognized that the companies that were failing in their early markets and so were pivoting towards API Management were on the wrong track for enterprise APIs, and so began a product management and engineering initiative to deliver a solution that would meet the needs of large enterprises.

What needs does the platform address?

Farquharson: It helps customers use APIs to transform and drive their business. It spans the entire lifecycle of an API program, helping customers:

  • Make sure they build the right APIs for their business
  • Build those APIs the right way so that customers (developers) can use them properly
  • Make sure their APIs are behaving right (are secure, reliable, meeting SLA goals)
  • Promote and support their APIs through the developer community, including within their own branded community or the public open community

What makes your offering unique?

Farquharson: The product is unique in a few ways:

Support for the full API lifecycle from planning and development through operations and community

  • Enterprise-class - we have been delivering software and services solutions to large enterprise IT for years and understand the requirements, including security, integration with existing infrastructure, performance and reliability, and much more
  • Social Developer Community - other solutions offer API or Developer portals, but they don't provide the social aspects to drive network effect for API and App promotion across all developers in a community
  • Federation between enterprise and Open communities allowing enterprise customers to promote their APIs through the Open community
  • Multiple deployment options - the platform is available as on-premise software, Open (free) PaaS, Enterprise PaaS and a hybrid of these.

The SOA Software Enterprise API Platform is the first solution to address enterprise requirements across the entire API lifecycle, with planning, development, runtime and community management capabilities. With this solution enterprises can finally take advantage of the opportunities APIs present without compromising their security or brand integrity.

Other solutions only address a small sub-section of the overall requirements; focusing solely on API monitoring, or API security with no developer community capabilities; or offering only cloud or on-premise deployment options but not both. None of the other vendors in the market offer an adequate solution for managing the lifecycle of APIs, this is critical for any serious API initiative, especially for large enterprises with brands to protect. Furthermore, other solutions typically ignore existing investments in SOA platforms and SOA Governance despite the fact that most enterprise APIs will be built on top of existing SOA services. The Enterprise API Platform provides a comprehensive solution addressing all of these requirements and offering optional seamless integration with existing SOA Governance infrastructure and services to ensure end-to-end security, monitoring, management and impact analysis.

How broad is its platform support?

Farquharson: This is pretty much irrelevant in the API world, but we are entirely platform-independent supporting any standards-based (REST, SOAP, XML, JSON, etc) API regardless of the platform(s) exposing and consuming it

Does it integrate with existing enterprise infrastructures?

Farquharson: The EAP offers extensive integration with existing enterprise infrastructure. It works with:

  • Most common enterprise identity and access management systems - extending them to add support for standards like OpenID and OAuth
  • Enterprise database systems including Oracle, SQL Server, and DB2 as well as open database platforms
  • Enterprise monitoring and reporting systems

Does it tie in with other SOA Software offerings?

Farquharson: Yes, it integrates seamlessly with your existing SOA Governance infrastructure ensuring end-to-end security; monitoring and lifecycle integration (makes sure that dependent services are ready when needed to support APIs, provides capacity planning and impact analysis)

What are users' deployment options?

Farquharson: The platform is available as on-premise software, Open (free) PaaS, Enterprise PaaS and a hybrid of these

What is your pricing model, and how does it compare with competitive offerings?

Farquharson: On-premise software is priced per CPU for the runtime (API Proxy) components and per user (developer) for the Community. Open PaaS is free, allowing up to 10 million API transactions per month. Enterprise PaaS is priced on consumed bandwidth, starting at $6k per month for 100Gb. Competitive offerings are typically more expensive for their PaaS offerings, and most don't offer on-premise or hybrid options.

What are your support options?

Farquharson: Support is available online through the Open platform's build in discussion boards, and for enterprise customers it is available via email, phone or direct access to our online helpdesk.

Do you offer branding?

Farquharson: Yes, we (or the customer) can brand the on-premise or Enterprise PaaS solutions to provide the customer with their own developer community stamped with their own brand look and feel.

What are the main differentiators between the SOA Software Open platform you just announced and the SOA Software Enterprise API Platform?

Farquharson: Open is limited to 10 million API transactions per month, is not brandable, doesn't offer enterprise security system integration, and doesn't offer any form of guaranteed SLA.

What are the key benefits for API providers?

Farquharson: Full API lifecycle (the right API built the right way), API Security (OpenId, OAuth, Encryption, Signature), API Promotion and Support, App Provisioning, Developer Management

Is building a developer community key to API success?

Farquharson: Of course, without a developer community, who is going to use your API? Even in the case of small partner centric (B2B) API communities there is still scope to leverage the community for creative commons and self-support.

How does the Enterprise API Platform help in building such a community?

Farquharson: It provides a social platform with features like integrated discussions, ticketing systems, alerts, documentation, and innovate resource following concepts allowing users to track activity for resources they are interested in.

What is the impact of the SOA Software Enterprise APIPlatform on development time?

Farquharson: By offering comprehensive API development governance integrated with enterprise SOA Governance processes, the EAP helps ensure the alignment of SOA services with APIs (makes sure that dependent services are ready when needed to support APIs, provides capacity planning and impact analysis). It applies enterprise guidelines, rules and policies to the API development process to make sure that you are building the right APIs the right way.

Can it provide both security and openness?

Farquharson: Yes, that is the delicate balance in enterprise APIs and one which the EAP is designed from the ground up to deliver. By integrating with enterprise security systems, providing built-in PKI and supporting modern security standards it enables controlled, open access to APIs without compromising enterprise security.

Who are you looking to adopt the platform?

Farquharson: From an API provider perspective it's all about large enterprise with the on-premise solution, large and SME for the Enterprise PaaS, and the public developer community for SOA Software Open.

Are you targeting particular developers, such as the mobile app community?

Farquharson: Not particularly. We are targeting all App developers regardless of their chosen target platform. APIs support Apps on mobile devices, Webapps, and desktop apps, there is no particular preference.

Is SOA Software's Enterprise API a game changer?

Farquharson: Yes, it allows enterprises to confidently take advantage of the opportunities provided by the API world to unleash their business.

Thank you for your time! Oh, one more thing: how do I get the Enterprise API Platform?

Farquharson: My pleasure. The SOA Software Enterprise API Platform is available now. Pricing is based on throughput. Please contact us for details.

About SOA Software
SOA Software is a leading provider of Enterprise API Management and SOA governance products that enable customers to plan, build, run and share enterprise services and APIs. The world's largest companies including Bank of America, Pfizer, and Verizon use SOA Software products to harness the power of their technology and transform their businesses. Gartner placed SOA Software in the Leaders Quadrant for the 2011 "Magic Quadrant for SOA Governance Technologies." The company is also recognized as a "Leader" by the Forrester ResearchWaves for Integrated , SOA Management, and SOA Life Cycle Management.  For more information, please visit http://www.soa.com or follow the SOA on Facebook at http://www.facebook.com/SOASoftware.

More Stories By Xenia von Wedel

Xenia von Wedel is a Tech blogger and Enterprise Media Consultant in Mountain View, serving clients in a variety of industries worldwide. She is focused on thought leadership content creation and syndication, media outreach and strategy. She mainly writes about Enterprise, B2B solutions, social media and open source software, but throws the occasional oddball into the mix. Buy her a coffee if you like her article: http://xeniar.tip.me

@ThingsExpo Stories
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York. Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flo...
Unsecured IoT devices were used to launch crippling DDOS attacks in October 2016, targeting services such as Twitter, Spotify, and GitHub. Subsequent testimony to Congress about potential attacks on office buildings, schools, and hospitals raised the possibility for the IoT to harm and even kill people. What should be done? Does the government need to intervene? This panel at @ThingExpo New York brings together leading IoT and security experts to discuss this very serious topic.
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, discussed recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model for s...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.