|By Maureen O'Gara||
|November 13, 2012 07:00 AM EST||
AMD has hinted for months that it was going to adopt the ARM architecture and last week in the middle of a blackout that turned New York and the stock market dark it disclosed its plans to make ARM's smartphone and tablet widgetry into a server platform for use in the cloud and mighty data centers the likes of Amazon's.
AMD has never veered from its x86 course before but believes its shift will be "seminal."
CEO Rory Read said, "There's no doubt the cloud changes everything. The cloud truly is the killer app that's unlocking the future."
In making the announcement the company recalled the sweeping success of its so-called x64 Opteron server design that sealed the coffin of Intel's Itanium chip nearly a decade ago, forced Intel to copy the junior member of the processor duopoly and briefly gave little AMD server leadership.
It figures what it did once it can do again - provided it lasts long enough to produce the thing.
AMD is suffering a serious shortage of money and is currently slashing about 15% of its workforce to contain costs. Against falling revenues, it's only got $1.48 billion in the bank and debts of $2.04 billion.
It also needs to avoid its usual production problems.
It estimates it will take it until 2014 - figure maybe 18 months if not three to five years - to create a 64-bit version of the ARM, a highly integrated multi-core System-on-a-Chip (SoC) optimized for dense energy-efficient server farms.
AMD says the newfangled Opteron processor will use the SeaMicro Freedom supercompute fabric it acquired when it bought the microserver start-up for $334 million in March.
The SeaMicro interconnect currently supports Intel's x86 Atom and Xeon chips and AMD indicated the fabric will be made to support Opteron-, ARM- and x86-based processors so that hundreds or even thousands of processor clusters can be linked together in the name of energy efficiency and cost consciousness.
Evidently AMD's so-called "ambidextrous architecture" is supposed to span both the x86 and ARM ecosystems.
AMD said it will be strategically collaborating with ARM, which planned to have a 64-bit server design ready by 2014. The widgetry was subsequently identified as the Cortex-A50. AMD will be using ARM's off-the-shelf cores, not designing its own, for roughly 1.8% of sales.
Other A50 licensees include Broadcom, Calxeda, HiSilicon, Samsung and STMicroelectronics.
Amazon, Dell, Facebook and Red Hat turned up at last week's announcement and ARM suggested that AMD would have a "transformational effect."
Dell claimed ARM could be "a serious player in areas like web front-end servers and as a worker node in a Hadoop environment. AMD's opportunity is to deliver serious value in performance-per-dollar and performance-per watt-where low-power server platforms running massively scale-out workloads can shine. The availability of 64-bit ARM solutions is an essential milestone needed to accelerate enterprise adoption of this technology."
Intel is putting its money on trying to match the ARM with the Atom. It's planning to have its own 22nm Avoton microserver SoC ready next year. It will reportedly use two-eight Silvermont Atom cores, dissipate 5W-20W, and integrate SATA, gigabit Ethernet, USB and DDR3/DDR3L support.
So AMD will still be hounded by the Intel goliath along with other ARM rivals and, since microservers are regarded as a niche market, potentially worth maybe 5% of the overall server market in the next few years, one might be skeptical about how much revenue AMD can derive from it. ARM CEO Warren East, however, claims ARM microservers could be 20% of the data center market by 2020.
Worldwide PC sales were down 8% year-over-year in Q3 and AMD doesn't have much of a server footprint anymore or a mobile one.
One can only assume that AMD might ultimately enter the tablet market.
HP, still the biggest of the server vendors for all its agony, is teamed with Calxeda on ARM-based microservers and appears to be backing AMD as well.
Calxeda, which intends to be able to scale up to 100,000 nodes in a single cluster without having to add any external switches and has three 64-bit chips on its roadmap that could produce a million node cluster, is ironically financed by Advanced Technology Investment Company (ATIC), which now owns AMD's old ovens, the Globalfoundries chip fab.
Applied Micro Circuits (AMC) is also in this race.
And it looks like Red Hat has a chief ARM architect on staff, one Jon Masters, who says the company will share its Linux expertise with AMD and support ARM in a future release of Fedora, the freebie version of its distribution.
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Sep. 26, 2016 08:15 AM EDT Reads: 1,541
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Sep. 26, 2016 08:15 AM EDT Reads: 2,351
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 26, 2016 08:15 AM EDT Reads: 2,532
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 26, 2016 07:15 AM EDT Reads: 1,596
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Sep. 26, 2016 07:15 AM EDT Reads: 1,876
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 26, 2016 07:00 AM EDT Reads: 2,645
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Sep. 26, 2016 06:45 AM EDT Reads: 1,073
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Sep. 26, 2016 06:30 AM EDT Reads: 1,568
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Sep. 26, 2016 04:30 AM EDT Reads: 1,417
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Sep. 26, 2016 04:30 AM EDT Reads: 1,058
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Sep. 26, 2016 03:15 AM EDT Reads: 1,091
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Sep. 26, 2016 03:00 AM EDT Reads: 1,770
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Sep. 26, 2016 01:00 AM EDT Reads: 1,962
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 26, 2016 01:00 AM EDT Reads: 1,644
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 26, 2016 12:30 AM EDT Reads: 1,548
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 26, 2016 12:30 AM EDT Reads: 1,255
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Sep. 26, 2016 12:15 AM EDT Reads: 1,824
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Sep. 25, 2016 10:00 PM EDT Reads: 1,709
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 25, 2016 09:00 PM EDT Reads: 969
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 25, 2016 02:00 PM EDT Reads: 1,535