|By PR Newswire||
|November 16, 2012 06:42 AM EST||
AUSTIN, Tex., Nov. 16, 2012 /PRNewswire/ -- The 2012 season sees Formula 1 racing return to the United States for the first time since 2007 with an all-new venue in Austin, Texas. To help launch this very special weekend, Massa joined invited media guests from around the world to give them a first glimpse of the 5.5-kilometre (3.4-mile) Grand Prix circuit.
Visiting a new track is nothing Scuderia Ferrari and its Technical Partner Shell are not used to. The secret of success is being able to anticipate the challenge before you arrive – thus making work done in the simulators and engine test bays critical. Having worked together since the birth of the FIA Formula 1 World Championship, the pair have encountered many races at unfamiliar tracks and Shell scientists have worked closely with Ferrari engineers to develop innovative products and deliver a premium fuel, which meets one of the most tightly controlled and specific fuel requirements in the racing world. With the knowledge gained from testing on the track with Ferrari, Shell scientists developed Shell V-Power Premium Gasoline® for cars on the road to deliver maximum protection for optimum performance.
"We already have a good understanding of the challenge the COTA will give us and have undertaken several virtual long runs in Italy. We actually run programs to replicate the entire race weekend so, although there is no real substitute for being here, we already know which products are going to give Scuderia Ferrari the best advantage in Texas."
Cara Tredget, Shell Ferrari Technology Manager
Driving virtual laps of Austin's COTA in Shell's Professional Simulator Experience, Massa brought to life the extreme challenges he, Scuderia Ferrari and Shell will face this weekend around the 20-turn counter-clockwise track. The new track will join the ranks of some of the most technical on the Formula 1 calendar and his laps proved that the drivers and fans have much to look forward to this weekend.
"The Shell Professional Simulator Experience is one of the most realistic simulators available in the world, so it is fantastic to be able to give people a sneak preview of the new Circuit Of The Americas. The track is extremely technical with lots of passing opportunities when it widens out, and I think all of the drivers will find this weekend particularly challenging. We have already driven hundreds of simulated laps of the track in Maranello and the engineers have been working hard to optimize the F2012 for the track.
Understanding the nature of a new track is always complicated, especially as we have no previous data to study, so we won't know until Sunday exactly what the race has in store. That is why working with long-standing partners like Shell is so important for our team to try and gain that all important competitive edge."
Felipe Massa, Scuderia Ferrari driver
- Images and a rights-free film of today's activity are available here: https://innovision.ftptoday.com
- Username: ShellMediaDay
- Password: MassaSPSE
- Instructions: When you log on and enable Java, the directory for your computer will come up on the left side of the screen, with the Desktop destination highlighted. The ShellProfessionalSimulator Experience file will be highlighted on the right. If you want to save the file to your desktop, click the left arrow. If you want to save the file elsewhere, highlight that destination, then click on the left arrow.
Notes to Editors
The Shell Professional Simulator Experience is one of the most technologically advanced simulators in the world. It is used by professional racing drivers to become accustomed to each car's controls and learn track layouts. For more causal users and fans, it allows the driver to experience the innovation and development that drives the technical partnership between Shell and Ferrari in a way that has never been possible until now as well as giving them a taster as to the power and performance of a Formula 1 car.
With this unique asset, Shell has created a tool that gives them a unique insight into one of the most long-standing and successful technical partnerships in motorsport.
About Shell's Technical Partnership with Ferrari
Shell and Ferrari share one of the most successful partnerships in Formula 1 history.
Having contested, in partnership, more than half of all the Formula 1 races ever run, they have together amassed 12 Drivers' Championships and 10 Constructors' Championships.
This strong historical footing provides the basis for what is also one of the most forward-looking partnerships in contemporary motorsport.
SOURCE Shell Oil Company
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Oct. 1, 2016 01:00 PM EDT Reads: 5,181
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Oct. 1, 2016 12:30 PM EDT Reads: 5,527
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 1, 2016 12:30 PM EDT Reads: 3,264
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Oct. 1, 2016 12:30 PM EDT Reads: 2,328
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Oct. 1, 2016 12:30 PM EDT Reads: 606
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Oct. 1, 2016 12:30 PM EDT Reads: 608
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Oct. 1, 2016 12:30 PM EDT Reads: 3,094
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 1, 2016 11:45 AM EDT Reads: 2,803
SYS-CON Events announced today that Sheng Liang to Keynote at SYS-CON's 19th Cloud Expo, which will take place on November 1-3, 2016 at the Santa Clara Convention Center in Santa Clara, California.
Oct. 1, 2016 11:45 AM EDT Reads: 275
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Oct. 1, 2016 11:30 AM EDT Reads: 1,328
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Oct. 1, 2016 11:15 AM EDT Reads: 881
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Oct. 1, 2016 10:45 AM EDT Reads: 622
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Oct. 1, 2016 10:30 AM EDT Reads: 1,728
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Oct. 1, 2016 10:30 AM EDT Reads: 718
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Oct. 1, 2016 10:00 AM EDT Reads: 526
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Oct. 1, 2016 10:00 AM EDT Reads: 3,210
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Oct. 1, 2016 10:00 AM EDT Reads: 3,327
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Oct. 1, 2016 09:45 AM EDT Reads: 843
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Oct. 1, 2016 09:15 AM EDT Reads: 1,683
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Oct. 1, 2016 08:30 AM EDT Reads: 3,433