Welcome!

Java IoT Authors: Liz McMillan, Kevin Sparenberg, Karyn Jeffery, Yeshim Deniz, Elizabeth White

News Feed Item

Felipe Massa Gives First Glimpse Of New Circuit Of The Americas

Scuderia Ferrari driver Felipe Massa helped kick off this weekend's Formula 1 United States Grand Prix by treating a group of guests to virtual laps of the Circuit Of The Americas (COTA) in Shell's state-of-the-art simulator.

AUSTIN, Tex., Nov. 16, 2012 /PRNewswire/ -- The 2012 season sees Formula 1 racing return to the United States for the first time since 2007 with an all-new venue in Austin, Texas. To help launch this very special weekend, Massa joined invited media guests from around the world to give them a first glimpse of the 5.5-kilometre (3.4-mile) Grand Prix circuit.

(Logo: http://photos.prnewswire.com/prnh/20120917/MM76045LOGO)

Visiting a new track is nothing Scuderia Ferrari and its Technical Partner Shell are not used to. The secret of success is being able to anticipate the challenge before you arrive – thus making work done in the simulators and engine test bays critical. Having worked together since the birth of the FIA Formula 1 World Championship, the pair have encountered many races at unfamiliar tracks and Shell scientists have worked closely with Ferrari engineers to develop innovative products and deliver a premium fuel, which meets one of the most tightly controlled and specific fuel requirements in the racing world. With the knowledge gained from testing on the track with Ferrari, Shell scientists developed Shell V-Power Premium Gasoline® for cars on the road to deliver maximum protection for optimum performance.

"We already have a good understanding of the challenge the COTA will give us and have undertaken several virtual long runs in Italy. We actually run programs to replicate the entire race weekend so, although there is no real substitute for being here, we already know which products are going to give Scuderia Ferrari the best advantage in Texas."
Cara Tredget, Shell Ferrari Technology Manager

Driving virtual laps of Austin's COTA in Shell's Professional Simulator Experience, Massa brought to life the extreme challenges he, Scuderia Ferrari and Shell will face this weekend around the 20-turn counter-clockwise track. The new track will join the ranks of some of the most technical on the Formula 1 calendar and his laps proved that the drivers and fans have much to look forward to this weekend.

"The Shell Professional Simulator Experience is one of the most realistic simulators available in the world, so it is fantastic to be able to give people a sneak preview of the new Circuit Of The Americas. The track is extremely technical with lots of passing opportunities when it widens out, and I think all of the drivers will find this weekend particularly challenging. We have already driven hundreds of simulated laps of the track in Maranello and the engineers have been working hard to optimize the F2012 for the track.

Understanding the nature of a new track is always complicated, especially as we have no previous data to study, so we won't know until Sunday exactly what the race has in store. That is why working with long-standing partners like Shell is so important for our team to try and gain that all important competitive edge."
Felipe Massa, Scuderia Ferrari driver

  • Images and a rights-free film of today's activity are available here: https://innovision.ftptoday.com
    • Username:  ShellMediaDay
    • Password:  MassaSPSE
    • Instructions: When you log on and enable Java, the directory for your computer will come up on the left side of the screen, with the Desktop destination highlighted. The ShellProfessionalSimulator Experience file will be highlighted on the right. If you want to save the file to your desktop, click the left arrow. If you want to save the file elsewhere, highlight that destination, then click on the left arrow.

Notes to Editors

The Shell Professional Simulator Experience is one of the most technologically advanced simulators in the world. It is used by professional racing drivers to become accustomed to each car's controls and learn track layouts. For more causal users and fans, it allows the driver to experience the innovation and development that drives the technical partnership between Shell and Ferrari in a way that has never been possible until now as well as giving them a taster as to the power and performance of a Formula 1 car.

With this unique asset, Shell has created a tool that gives them a unique insight into one of the most long-standing and successful technical partnerships in motorsport.

About Shell's Technical Partnership with Ferrari

Shell and Ferrari share one of the most successful partnerships in Formula 1 history.

Having contested, in partnership, more than half of all the Formula 1 races ever run, they have together amassed 12 Drivers' Championships and 10 Constructors' Championships.

This strong historical footing provides the basis for what is also one of the most forward-looking partnerships in contemporary motorsport.

SOURCE Shell Oil Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that Massive Networks will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Massive Networks mission is simple. To help your business operate seamlessly with fast, reliable, and secure internet and network solutions. Improve your customer's experience with outstanding connections to your cloud.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...