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Adobe Announces MAX 2006 Conference and Fourth Annual MAX Awards

Adobe Systems announced the Adobe MAX 2006 Conference, to be held Oct. 23-26 in Las Vegas

Adobe Systems Incorporated (Nasdaq:ADBE) announced the Adobe MAX 2006 Conference, to be held Oct. 23-26 in Las Vegas. MAX 2006 will give developers and designers a forum to network, share ideas, get hands-on technical training from certified experts, gain new skills and learn about new and emerging Adobe products and technologies. Adobe also announced the call for entries for the fourth annual Adobe MAX Awards, which recognize customer achievement in eight different categories.

With the conference theme of "Beyond Boundaries," the event will feature keynotes by Adobe CEO Bruce Chizen, President and COO Shantanu Narayen and Chief Software Architect Kevin Lynch.

"MAX 2006 is a significant milestone in the integration of Macromedia and Adobe, and an important forum for the developers and creative forces that are shaping the future of the Internet and design," said Lynch. "Our combined development teams are busy at work on new technologies, products and levels of integration. At MAX 2006, we'll offer a terrific opportunity to learn about the most recent innovations, look forward and connect with others in the community."

MAX 2006 will feature more than 100 workshops and hands-on sessions. The event also will include technical support labs, partner exhibits, an engineering "sneak" session, certification programs, birds-of-a-feather networking events and presentations from industry experts. In-depth technical sessions will cover the range of Adobe products and solutions, including Web design and development, rich Internet applications, mobile and devices, enterprise applications, vertical solutions, graphic design, Web conferencing and e-learning. For a complete list of MAX 2006 sessions, visit www.adobe.com/events/max/.

The winners of the 2006 MAX Awards, to be announced at the conference, will honor the most effective and compelling customer work in eight categories: achievement (high return on investment); advertising and branding; industry innovator; interactive process management; media and entertainment; mobile and devices; rich Internet applications and Web development; and training and collaboration. Adobe will begin accepting submissions on July 17. All entries must be submitted online by September 1. To see last year's finalists, visit: www.adobe.com/macromedia/events/max/max_awards/.

Adobe offers a discount to MAX attendees who register before Sept. 25, 2006. For more information, visit www.adobe.com/events/max/, and to register visit www.adobemax06.com.

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