|By Jason Bloomberg||
|December 1, 2012 12:00 PM EST||
Simple question with a surprisingly complex answer: who owns your identity? Our first instinct is to insist that we each own our own identities. After all, we are our identities, right?
Not so fast. There are myriad players who own a piece of your identity, from the credit bureaus to your bank to Facebook to your doctor to your employer. Every single one has some kind of identity management system that keeps track of information about you. In fact, this personally identifiable information (PII) is so powerful that when someone steals it, we call that crime identity theft - as though stealing your PII was the equivalent of stealing your very soul.
The reason PII has such power, of course, is because we give it power. Knowing a username and password gives you the power to access a system. Knowing your Social Security Number and birth date may give you the power to get bank account information from a call center rep. Add a bit more knowledge and you have the power to apply for a loan or a job or a security clearance. The old adage states that knowledge is power, but information only has power if we choose to empower it.
From the perspective of IT, managing user identities has long been in our wheelhouse. The Identity and Access Management (IAM) market matured years ago, and all enterprises have a broad set of robust IAM alternatives to choose from. But hey, it's almost 2013, right? Why buy some IAM product I have to install and maintain. Why don't I just get it in the Cloud?
The Problem with Identity-as-a-Service
No brainer, right? Sign up for Identity-as-a-Service (IDaaS), or perhaps call it Identity Management as a Service (IDMaaS) or IAM as a Service (IAMaaS) - the marketplace still hasn't settled on the term - and you can throw away your Active Directory or LDAP. If all your users want to do is access the Software-as-a-Service (SaaS) offerings you provide, then placing your user directory in the Cloud is an obvious choice. Even when you want to control access to on-premise applications, IDaaS might make sense. After all, your current IAM solution connects to the apps in question over the network as it is. What does it matter whether IAM is running in the Cloud or not? Just put your user directory in the Cloud, configure it to control access to all your apps, and call it a day.
The problem is, this "put all the users in a directory" approach to IAM is increasingly inadequate to cover the kinds of identity management scenarios that we're facing in our maddeningly complex, interconnected world. But this story isn't new, either; after all, federated identity standards and technologies have been around for a decade or more. With federated identity, two separate security domains (that is, different departments or organizations with their own IAM systems) can exchange identity information with each other securely. Think of one of the travel aggregators, like Orbitz or Travelocity. Log into the aggregator Web site and you can purchase tickets and hotel rooms and the like, without ever contacting the airline or hotel directly. Behind the scenes the aggregator and the service provider are exchanging secure tokens that contain a bit of your identity, along with the appropriate instructions.
Federated identity is an essential enabler of Cloud security as well, particularly when the enterprise isn't comfortable moving their IAM to the Cloud. In fact, federating on-premise identity to the Cloud is a central technique we discuss in our Cloud Computing for Architects course. But it's not the same as IDaaS, where an organization actually moves its user directory to the Cloud. And federated identity breaks down when there are too many participants in a complex interaction, like the types of interactions that are becoming increasingly common in the Cloud.
So far so good: IDaaS isn't right for every organization today, but it could easily belong somewhere on your Cloud roadmap. But even when you reach a level of maturity where you're comfortable moving your IAM to the Cloud, IDaaS still falls short, because it doesn't take into account how we as individuals would like to think about our identities. From the perspective of the user, IDaaS moves the control over our own identities even further away from the user - and that's not the way we consumers view the Cloud. From the perspective of the user, the Cloud should empower us. IDaaS does the opposite.
Identity as a Cloud Resource
The reason so many vendors fell into this trap with IDaaS is essentially the horseless carriage problem: we have IAM, we want to move to the Cloud, so let's put IAM in the Cloud - instead of rethinking the problem from the perspective of what the Cloud actually means. So, let's think about this problem in an entirely different way. Instead of beginning with the user directory at the heart of every IAM offering, let's begin with the user identity itself.
Essentially, we'd like to have some kind of avatar: a digital representation of our identity that the user controls for themselves. In other words, something like a digital wallet or key ring that manages PII on behalf of the user. Such technologies have been around for a few decades, of course; in fact, the whole idea of a digital wallet dates from the dot.com era in the 1990s. But such technologies didn't take off, for two reasons. First, big companies didn't like the idea of giving their customers control of their own identities. Second, we didn't have the Cloud.
Let's put off the discussion of control for a moment, because putting the Cloud piece into the puzzle will help us deal with the control issue. We need to consider the Cloud, however, because it changes everything. What the Cloud brings to the table is not just the ability to treat identity management as a service. It also enables us to treat identities themselves as Cloud resources.
As we discussed in an earlier ZapFlash, there are many different types of Cloud resources, including servers, storage, networks, queues, etc. Furthermore, the list isn't fixed. As Cloud Computing matures, we expect and encourage new types of resources. What makes them Cloud resources is that the user is able to dynamically provision and deprovision them with minimal management effort or service provider interaction.
So, let's take the notion of a user identity - or to be more precise, the user's avatar - and consider it to be a Cloud resource. The user, that is, we can provision such avatars as we see fit. And because they're in the Cloud, they're location independent. Facebook could use our avatar. Assign it privileges or other properties. Or our bank. Or our employer. But we control it.
Furthermore, we can choose how we control our Avatar. We may wish to log into its Web interface, but that's only one option. We could also use a hardware device like a flash drive or a USB dongle. We could add biometrics to the device, say via a fingerprint reader. Or we could install software on our computers that would enable us to control the avatar.
Treating identities as Cloud resources can also provide privacy boundaries. For example, I might instruct my avatar to provide my Social Security Number to my bank and the IRS, but not to Facebook. And of course, one of the primary benefits of this approach is that I can maintain my personal information in a single place. If I move, I notify my avatar, and everyone I've authorized to see my address automatically gets the update.
The ZapThink Take
In fact, treating identity as a provisionable Cloud resource - an avatar in the Cloud - makes so much sense that you might wonder why nobody has already made a billion dollars on this idea. The answer, of course, is control. Remember all the hullabaloo when Microsoft tried to position Passport as a general purpose identity store? Customers rebelled and Microsoft ended up in court - several times, in fact. Fundamentally, nobody wanted Microsoft to be in control of our identities.
Today we're going through a similar situation with Facebook, Twitter, and the like. Why bother creating yet another login with yet another password to forget, when we can simply log into that new site with our Facebook ID? Yes, we all go along, until we eventually realize we really don't want to give Facebook so much control over our online identity.
The Cloud, at least in theory, shifts this control to the user. The user should be responsible for provisioning Cloud resources. Yes, there needs to be software behind the scenes that makes provisionable avatars work and keeps them secure, but if they are truly Cloud resources, the Cloud service providers won't control them. Their customers will.
Image source: Sundaram Ramaswamy
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 27, 2016 09:30 PM EDT Reads: 2,945
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Sep. 27, 2016 09:30 PM EDT Reads: 439
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Sep. 27, 2016 08:30 PM EDT Reads: 2,032
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 27, 2016 08:15 PM EDT Reads: 2,225
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Sep. 27, 2016 07:30 PM EDT Reads: 2,143
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Sep. 27, 2016 07:00 PM EDT Reads: 2,853
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Sep. 27, 2016 06:30 PM EDT Reads: 3,564
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Sep. 27, 2016 06:30 PM EDT Reads: 2,198
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Sep. 27, 2016 05:45 PM EDT Reads: 1,660
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Sep. 27, 2016 05:30 PM EDT Reads: 2,019
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Sep. 27, 2016 05:15 PM EDT Reads: 312
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Sep. 27, 2016 05:15 PM EDT Reads: 2,769
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Sep. 27, 2016 05:00 PM EDT Reads: 1,600
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Sep. 27, 2016 03:15 PM EDT Reads: 2,765
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 27, 2016 03:00 PM EDT Reads: 1,694
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Sep. 27, 2016 02:45 PM EDT Reads: 1,278
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Sep. 27, 2016 01:30 PM EDT Reads: 1,718
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 27, 2016 01:00 PM EDT Reads: 1,603
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 27, 2016 01:00 PM EDT Reads: 2,669
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Sep. 27, 2016 12:15 PM EDT Reads: 3,228