|By DedicatedNOW Blog||
|December 3, 2012 12:14 PM EST||
So, here is the thing. Domain Names are important.
Recently we saw a glossy commercial while watching some Sunday NFL games. The ad was for the hosting company, 1 & 1. Although the ad was short, it was selling one thing and one thing only – Domain names. Although we don’t have the exact copy of the ad, 1 & 1 was touting the importance of owning your domain name for business purposes.
The truth is, 1 & 1 is right – owning your domain name is vitally important for your business, both online and off. But why is this? What is so important about owing your domain name? If you’re a business utilizing a web hosting service, why is your “www.” so vital to your success?
For the uninitiated, a domain name is the URL (Uniform Resource Locator) attached to your website. Whereas your URL (domain name) is the text address search query, Ex. (http://www.dedicatednow.com/?services-onapp-cloud=), your IP address is the numerical label assigned to your website. Unlike your domain name which stays constant as long as you own it, your IP address can change depending upon what company hosts it. (Note: The following section is a side note covering IP addresses. Skip it if IP addresses mean nothing to you.)
A Side Note on IP Addresses: Without getting into it too deep, your IP address is determined by what governing body your host purchased your IP from. There are five governing international IP bodies – ARIN (American Registry for Internet Numbers), LACNIC (Latin American and Caribbean Internet Address Registry), RIPE NCC (Reseaux IP Europeens Network Coordination Centre, APNIC (Asia-Pacific Network Information Centre and AFRINIC (African Network Information Centre) – who are all governed by one international governing body, IANA (Internet Assigned Numbers Authority). Depending on what nation you live in, your governing body acquires large amounts of IP addresses from IANA which are then sold to hosting companies who in turn provision them for the end user. As an end user you can purchase a block of IP’s however 95% of end users have no need to and thus, they rely on the IP address assigned to their domain name by their hosting company. End side note.
The short of IP addresses and domain names are you can and should own your IP address however a single end user cannot purchase a single IP address. Now that we have IP addresses out of the way, why is owning your domain name so important? The answer: competition.
You own a business selling frozen orange juice. As you sell a commodity on the open market, you want your customers and potential customers to know where to find you. To do this online, you need a domain name. More importantly, once you register your domain name (more of this later), you want to ensure your competition has no way to leech off your good name. An example: As a frozen O.J. seller, you buy the domain name www.greatfrozenoj.com. However to make sure your competition doesn’t encroach on your online territory, it might also be wise to purchase www.greatfrozenoj.org, www.greatfrozenoj.co, www.greatfrozenoj.net, www.greatfrozenoj.biz etc. The more generic domain names you purchase the better protected you are from competition. A word to the wise, www.greatfrozeoj.com has not yet been purchased.
Although you have gone ahead and purchased multiple generic domain names to snuff out your competition, it is also important to purchase your domain name outside of the confines of your web hosting company of choice. Why?
The answer is simple. If you purchase your domain name within the confines of your web hosting company, if you should ever decide to part ways and find a new hosting company, your previous host can and will say they own your business domain name. As you might imagine, if you have to start a new website with a fully different domain name, you will have some issues. If, on the other hand, you purchase your domain name outside of your hosting company, if you choose to move hosting companies, your domain name comes with you. Call It branding, call it marketing or call it good business practices, owning your own domain name makes sense.
Sorry 1 & 1, we will not be purchasing domain names with you.
To learn more about Web Hosting, check out these two articles:
Thoughts on Web Hosting: What You Need From Web Hosting Providers
Thoughts on Web Hosting: Five Web Hosting Mistakes to Avoid
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
Jan. 24, 2017 12:00 PM EST Reads: 2,865
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
Jan. 24, 2017 11:45 AM EST Reads: 3,067
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 24, 2017 10:45 AM EST Reads: 4,826
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Jan. 24, 2017 08:45 AM EST Reads: 5,088
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Jan. 24, 2017 08:30 AM EST Reads: 2,009
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 24, 2017 07:45 AM EST Reads: 3,925
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Jan. 24, 2017 04:00 AM EST Reads: 6,704
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Jan. 24, 2017 02:30 AM EST Reads: 4,283
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet and...
Jan. 24, 2017 02:15 AM EST Reads: 6,723
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
Jan. 24, 2017 02:00 AM EST Reads: 5,645
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Jan. 24, 2017 02:00 AM EST Reads: 1,968
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 24, 2017 12:30 AM EST Reads: 2,394
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jan. 24, 2017 12:30 AM EST Reads: 6,453
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
Jan. 24, 2017 12:30 AM EST Reads: 5,140
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jan. 24, 2017 12:15 AM EST Reads: 4,792
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Ca...
Jan. 24, 2017 12:00 AM EST Reads: 7,990
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Jan. 23, 2017 08:45 PM EST Reads: 3,292
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Jan. 23, 2017 07:45 PM EST Reads: 3,272
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Jan. 23, 2017 06:00 PM EST Reads: 3,782
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 23, 2017 04:45 PM EST Reads: 3,818