Genesys, a leading provider of customer service solutions, today announced a key addition to its executive team with the appointment of Reed Henry as Chief Marketing Officer. With deep marketing, strategy, product and alliances experience in the enterprise software market and a proven track record of successfully guiding companies through strategic transformations, Reed will complement Genesys’ existing management team as the company expands its global reach.

Key Facts:

• At Genesys, Reed will serve as Chief Marketing Officer with global responsibility reporting to President and CEO, Paul Segre, and will serve on the company’s executive management team.
• With over 20 years of experience, Reed has a proven track record of success, managing everything from marketing, product, sales, strategy, alliances, professional services, customer support to mergers and acquisitions. Reed comes to Genesys from ArcSight Corporation, an enterprise security software provider, where he served as its Chief Marketing Officer. While at ArcSight he transformed the marketing organization to fuel the company’s growth from a pre-public $70 million revenue company through a public offering to a company with revenues exceeding $200 million.
• Prior to ArcSight, Reed served as Chief Marketing Officer of SeeBeyond, a public company providing enterprise integration and composite application software. His responsibilities included marketing, business development and alliances including managing the acquisition of SeeBeyond by Sun Microsystems. Before joining SeeBeyond, Reed served as vice president of strategy and new business for eBay including responsibility for mergers and acquisitions, and was the co-founder and vice president of marketing and product management of Vertical Networks, a Kleiner Perkins and Accel Partners backed provider of telephony and call center solutions for service providers, enterprises and SMBs.
• Reed holds a B.S. in Electrical Engineering from University of Washington, an M.S. in Electrical Engineering from California Institute of Technology, and an MBA from Stanford Graduate School of Business.

Supporting Quotes:

“I am pleased to welcome Reed Henry as Chief Marketing Officer,” said Paul Segre, President and CEO of Genesys. “Reed’s extensive experience in growing leading-edge companies, leading strategic transformations, and creating demand within new markets will help drive Genesys forward and strengthen our global brand position across the enterprise market.”

“I’m extremely excited to be joining Genesys,” said Reed Henry. “With innovative technology, an expansive customer base, and strong market leadership, Genesys has an incredible position to build on and expand. I look forward to working with the Genesys team to grow the business in existing and new markets worldwide.”

About Genesys:

Genesys is the world’s leading provider of customer service and contact center software and services —with a 100% focus on customer experience and mission to save the world from bad customer service. With more than 2,000 customers in 80 countries, Genesys is uniquely positioned to help companies bring their people, insights and customer channels together to drive today’s new customer conversation. Genesys software directs more than 100 million interactions every day from the contact center to the back office, helping companies deliver fast, simple service and a highly personalized cross-channel customer experience. Genesys software also optimizes processes and the performance of customer-facing employees across the enterprise.

www.genesyslab.com

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