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Perfect Sense Digital's Innovative Publishing Platform Adds Social Features With KickApps Social Media Platform Acquisition

Acquisition adds enterprise customers and world-class social functionality to Brightspot CMS publishing platform

RESTON, Va., Dec. 12, 2012 /PRNewswire/ -- KickApps, a widely distributed social media application, is the first acquisition by Perfect Sense Digital, a full-service product development company based in Reston, VA.  Perfect Sense Digital will integrate key social features into their Brightspot CMS, including identity management, social graph sharing and user-generated content tools in early 2013.

(Logo: http://photos.prnewswire.com/prnh/20121212/PH27724LOGO )

The KickApps acquisition signifies Perfect Sense Digital's strong commitment to providing an innovative publishing platform (Brightspot CMS) to companies looking to evolve their digital presence on web and mobile platforms. The platform is coupled with Perfect Sense Digital's full-service and strategic product development capabilities including Content Development & SEO Strategy, User Experience Design, a world-class Engineering team, and 24/7 Hosting Operations.

"Combining social media capabilities with the existing Brightspot publishing platform will allow us to continue to help our partners power conversations between consumer brands and their audiences," said David Gang, CEO of Perfect Sense Digital. "We are focused on delivering unique content and technology solutions that enable our partners across all media." 

Perfect Sense Digital recently partnered with The Coca-Cola Company on their launch of Coca-Cola Journey.  For The Coca-Cola Company, Perfect Sense Digital worked with their internal team to develop a content pipeline and workflow, and to transform their digital team into a best-in-class digital publishing group. Coca-Cola Journey was the 24th project launch for Perfect Sense Digital, continuing to deliver on its mission of making each part of the digital solution well thought through and high performing.  "Perfect Sense Digital combines a deep publishing expertise with excellence in execution," said Ashley Brown, Director of Digital Communications and Social Media at The Coca-Cola Company. "Our partnership is frictionless and flawless, and their passion is palpable."

With the KickApps product acquisition comes existing enterprise client relationships with numerous media, consumer and sports brands including The Washington Redskins, Turner, BET and TheWeatherChannel. 

Perfect Sense Digital's Brightspot platform now powers 16 media properties and recently added the ability to allow editors to effortlessly simultaneously publish content to all their digital experiences (desktop, tablet and mobile and all major social platforms) through a single editorial dashboard.  "Integrating and delivering on social media programming is cumbersome for the leading content management systems," added Mr. Gang. "We will be the first platform to deliver a seamless social publishing experience, providing a coordinated approach across all digital touch points which will eliminate the multiple sets and platforms required to reach our audience today."

About Perfect Sense Digital
Founded in 2008 by AOL technology executives David Gang and Lisa Malmud, Perfect Sense Digital helps companies materially change the way they do business online.  Well known for the unique experiences they build with consumer publishing partners such as Scripps Networks Interactive, The Coca-Cola Company, IndieWire, SnagFilms, Healthgrades and USA TODAY, Perfect Sense Digital is a fast-growing digital products and professional services company based in Reston, Virginia with offices in New York City and San Diego, CA.  

About Dari
Dari is an intuitive Java development framework that accomplishes a wide range of peripheral tasks to let developers focus on their application. Crafted over years of large-scale problem solving, Dari brings professional best practices into every developer's workflow. Perfect Sense Digital released Dari under an Open Source BSD License. A support portal designed for further community development of the framework will be monitored and contributed to by Perfect Sense Digital. 

About Brightspot
Brightspot is the publishing platform built on top of Dari. Each instance of Brightspot is transparently tailored to the business application it powers, as it is automatically generated from the specific data objects it handles. Brightspot is uniquely adaptable to change, and delivers a uniquely easy-to-use and familiar editorial experience. Perfect Sense Digital released Brightspot under a dual licensing scheme: GNU General Public License version 2 (GPLv2) for the Community Edition, and an Enterprise License for our enterprise partners.

CONTACT: Natasha Crowe, +1-703-956-5824

SOURCE Perfect Sense Digital

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