Welcome!

Java IoT Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Chris Schwarz

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

Envisioning Cloud Brokering for a New Year

As 2013 begins, it's a natural time to explore where cloud brokering is headed

Hopefully you watched Forrester's Stefan Ried present his webinar on cloud brokering and the many opportunities for different kinds of companies to exploit this technology. Part of Stefan's conversation included an explanation of the evolution to a unified cloud broker. If you missed it, you can catch up with it here.

As 2013 begins, it's a natural time to explore where cloud brokering is headed. A cloud broker is the intersection of infrastructure, software and consultancy. Naturally, technology is a key enabler for a service provider adopting the broker role but it also impacts business models and consultancy.

This diagram summarizes concept into the high-level architecture discussed above:

In the blue is a proposed "Unified Cloud Broker Platform." This shows how a cloud broker can take existing applications, SaaS and IaaS, and create customer value and a new cloud portfolio from them. This isn't necessarily a single product but shows the elements needed to offer the component parts that a cloud broker would need in their "stack" to offer compelling cloud offerings to ISVs, SMEs, enterprises and cloud ecosystem partners:

  • A highly scalable, multi-tenant grid - required to allow the dynamic, "bursty" nature of cloud brokering and a solid foundation to cope with demand but also provide an efficient, effective multi-tenant core to the whole broker offering for multiple customers.
  • Integration and connectivity - the broker must be able to connect their on-premise systems, the customers' systems and cloud-based SaaS, IaaS and other cloud services together.
  • Unified provisioning and service aggregation - once connected to, the broker must be able to provision dynamic, customized and sometimes complex "bundles" of applications, processes, infrastructure and cloud offerings. Services must be aggregated together, regardless of source, to create the right offering for the customer.
  • Business process and cloud orchestration - increasingly, cloud services need to be orchestrated together; this might be in the form of a cloud supply chain but also business processes that the broker wants to offer as a value-added service. There is a growing trend for process-centric applications to be offered by a service provider or broker.
  • Value added services - taking the aggregated, orchestrated services and creating differentiated products, applications and service offerings is where the cloud broker can really start to generate value for the customer and create a high margin portfolio of offerings. These offerings are presented through channels and catalogues to the marketplace.
  • Application marketplace - the enterprise "app store" is where the broker can offer a catalogue of cloud services with an economy of scale and a single, convenient billing model. The next step for these marketplaces is to go beyond the reselling of standard, vanilla offerings and offer customized, higher value added products and services.
  • Enterprise mobility - offering enterprise mobility as part of the unified cloud broker platform allows mobile applications and mobility to be offered "as a service" by the broker to the customer. By combining all the capabilities from the broker "stack," the provider can offer rich, powerful mobile enterprise applications.

On the right of the diagram (in yellow) you can see the operations side of what a broker needs to do. This varies from billing and metering of the variety of services offered by the broker through to the day-to-day operations such as customer onboarding, order management and issue resolution. On top of that, business stakeholders and channel managers need visibility and intelligence into the operations, customer management and portfolio offerings.

On the left of the diagram (in green), you can see how an organization can use the unified cloud broker stack to create consultancy and professional services based offerings on top of the broker stack. By extending the capabilities of a unified cloud broker platform with PaaS, a service provider can create and take to market industry solutions such as financial services, energy/utilities, manufacturing/logistics, healthcare, etc. You can see this today from leading telcos, which are offering business and enterprise services. In fact this seems to be a dynamic area of M&A with telco service provider acquiring technology companies to build out their broker stack and create new industry vertical cloud offerings. These vertical solutions are typically then taken to market through consulting and professional services to customize and implement them for a customer's needs. The lengthy implementation cycles are greatly reduced as the capability is delivered from the cloud broker platform and customer specific customizations are composed and personalized thanks to a cloud delivery model and a well put together broker platform offering "mass customization."

While the cloud broker picture is still evolving, it's getting clearer, and it should crystallize throughout 2013.

More Stories By Matt Davies

Matt Davies is senior director of product marketing at Cordys, the enterprise cloud platform. He is involved in all areas of product messaging, technical positioning, communication both internal and external regarding Cordys products, and helping shape where the Cordys strategy goes next. He is on Twitter @mattdavies_uk.

@ThingsExpo Stories
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and ...
SYS-CON Events announced today that CHEETAH Training & Innovation will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CHEETAH Training & Innovation is a cloud consulting and IT training firm specializing in improving clients cloud strategies and infrastructures for medium to large companies.
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...