Welcome!

Java IoT Authors: Liz McMillan, Elizabeth White, Pat Romanski, Harry Trott, Jenny Fong

News Feed Item

Oracle PartnerNetwork Launches Modern Marketing Enablement Series

Online Resource Center and Video Series Helps Partners Increase Awareness and Improve Results Through a Stronger, More Engaging Online Presence

REDWOOD SHORES, CA -- (Marketwire) -- 01/29/13 -- Oracle (NASDAQ: ORCL)

News Facts

  • Following the success of its Social Media Rally Stations for partners at Oracle OpenWorld, Oracle PartnerNetwork (OPN) today extended its leading enablement resources to include a new track on "Modern Marketing for Today's Digital World."
  • According to the IDC's annual social business survey, June 2012, 67 percent of companies deployed social software for business activities, up significantly from 43 percent in 2011(1).
  • While the value of social media and online communities is clear, many businesses are still struggling with "where to start" in building or further growing their brand online.
  • The new enablement resource center, including a 12-week webcast series and library of valuable best-practice and how-to guides, is designed to help partners boost their brand presence online to further awareness, growth and business opportunities.
  • Initial resources in the enablement series include enhancing your online profile, building a community on Twitter and LinkedIn, maximizing the benefits of Google AdWords and much more.
  • As an added benefit to OPN members, authorized partners can use the Oracle ® trademark in their Google AdWords ads, to help further their reach online and optimize target results. For more information visit here.
  • The Modern Marketing Resource center joins a wide range of OPN enablement tools geared to help partners create awareness and generate sales leads. Through OPN, partners have access to tools, trainings and best practices to help plan and deliver effective demand generation activities -- from basic email campaigns to seminars.
  • Visit the Modern Marketing Resource center and Oracle marketing kits, designed to help partners accelerate growth opportunities and create demand generation programs around Oracle's key technologies.

Video Series Provides Partners Easy-Steps for Building their Online Brand

  • The Modern Marketing Resource center will offer a three-track webcast series that provides partners with the foundation for building and growing a successful online community. Tracks include:
    • Laying the Foundation: to help partners create an online brand using resources to listen to prospects and customers, leveraging analytics to measure and refine techniques, and building out a complete profile to accurately showcase all of the services and products that a company has to offer.
    • Building an Online Presence: shows partners how to leverage social media platforms including LinkedIn, Twitter, Facebook, and Google+ to their fullest potential and turning these tools into lead generation machines.
    • Staging the Business for Success: will help partners complete their online presence through use of online forums, maximizing eBlasts, eBooks, and webinars to complement traditional marketing techniques which becomes a well-rounded marketing strategy.

Supporting Quotes

  • "OPN's Modern Marketing Enablement series was designed to help customers see a more complete picture of a partner and the services and products they offer -- while helping partners, especially those in the mid-market, expand their marketing efforts and increase visibility across their key audiences," said Heather Margolis, President, Channel Maven Consulting. "Sharing social media best practices further demonstrates OPN's commitment to providing its partners with Enablement programs to expand their business and reach in the digital marketplace."
  • "Social media channels continue to grow in importance as companies use them to communicate with their key constituents, as well as grow business opportunities," said Darren Bibby, Vice President, Channels and Alliances Research, IDC. "Oracle PartnerNetwork has long leveraged its social presence to effectively engage its partner community, and it is now extending that expertise to help its partners expand their awareness and business possibilities online."
  • "Social media has become one of the most effective ways for Oracle to listen to and learn from our partner community. The strong response and interest we received for our OPN social "help" stations at Oracle OpenWorld signaled there is a great appetite amongst our partner community to learn more about building their social prowess to engage their own constituents and create new business opportunities," said Lydia Smyers, Group VP of Worldwide Alliances & Channels.

Supporting Resources

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ: ORCL), visit www.oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

(1) IDC, The State of Enterprise Social Software Adoption in 2012, doc #236637, September 2012.

Embedded Video Available

Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2213485

Contact Info
Candice van der Laan
Oracle
+1.650.506.0814
Email Contact

Charlotte Johnson
Blanc & Otus for Oracle
+1.512.432.1862
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...