Welcome!

Java IoT Authors: Carmen Gonzalez, Elizabeth White, Liz McMillan, Yeshim Deniz, Yakov Fain

Related Topics: Java IoT, Industrial IoT, Microservices Expo, IoT User Interface, Recurring Revenue, Cloud Security

Java IoT: Article

Java Cryptography | Part 2

Encryption and Digital Signatures

In today's environment, information security is crucial for everyone. Security needs vary widely from protecting social security numbers to guarding corporate strategy. Information espionage can occur at all levels. A human resources employee or manager takes employee personnel files home to work on them and unfortunately loses them or they get stolen. An employee's notes to a supervisor regarding a case are intercepted and read via monitoring software by an outside hacker. The resulting damages can be costly and could be avoided by protecting assets with encryption technology.

This article demonstrates the implementation of the Cryptography header cited in the previous article and illustrates how to encrypt and digitally sign files using a hybrid combination of asymmetric public/private key encryption and symmetric encryption. A symmetric key is used to encrypt the file and the asymmetric public key encrypts the symmetric key. The asymmetric private key decrypts the symmetric key which in turn is used to decrypt the encrypted file.

Figure 1. Asymmetric Key Encryption Functions

The same pair of encryption keys can be used with digital signatures. The private key is used to sign a file and generate a digital signature. The public key is used to verify the authenticity of the signature. The encrypted symmetric key and digital signature along with additional information are stored in the Cryptography header which is affixed to the front of the encrypted file.

Figure 2. Asymmetric Key Signature Functions

The encryption technique requires the Java libraries developed by the Legion of the Bouncy Castle (www.bouncycastle.org). The Bouncy Castle jars, bcprov-jdk15on-147.jar and bcpkix-jdk15on-147.jar, contain all the methods required to encrypt, decrypt, sign and verify a digital signature. The following Java code snippet loads the BouncyCastle provider, which implements the Java Cryptography Security services such as algorithms and key generation.

import org.bouncycastle.jce.provider.*;
java.security.Security.addProvider(new BouncyCastleProvider());

Generating Public/Private Encryption Keys
A Java key store is a password protected file that contains the user's pair of asymmetric encryption keys and certificate. Each key store associates a unique alias to each pair of encryption keys it contains. The Java key store file name is generated as alias_nnnn.jks, for example, jxdoe_fc99.jks. Certificates hold the public encryption key that allows a file to be encrypted for a specific individual who holds the matching deciphering key. The following steps along with Java code snippets illustrate how to generate the pair of public/private keys and store them in a key store file, using the Bouncy Castle cryptography library.

Figure 3. Pair of Asymmetric Keys

Step 1: Create an instance of the KeyPairGenerator class specifying the RSA asymmetric algorithm and Bouncy Castle provider. Generate a 1024-bit asymmetric public and private key pair to be stored in a password protected key store file.

//-Generate the pair of Asymmetric Encryption Keys (public/private)
KeyPairGenerator tKPGen = KeyPairGenerator.getInstance("RSA", "BC");
SecureRandom tRandom = new SecureRandom();
tKPGen.initialize(1024, tRandom); //-Key size in bits
KeyPair tPair = tKPGen.generateKeyPair();
PublicKey tUserPubKey = tPair.getPublic();
PrivateKey tUserPrivKey = tPair.getPrivate();

Step 2: Extract four hex digits from the public key to create a unique alias for the filename of the certificate and key store.

KeyFactory tKeyFactory = KeyFactory.getInstance("RSA");
RSAPublicKeySpec tPubSpec =
tKeyFactory.getKeySpec(tUserPubKey, RSAPublicKeySpec.class);
String t4HexDigits = tPubSpec.getModulus().toString(16).substring(8,12);
String tUniqueAlias = "jxdoe_" + t4HexDigits;

Step 3: Create a certificate to hold the asymmetric public key that can be used to encrypt your confidential information or distributed to others for exchanging encrypted files.

JcaContentSignerBuilder tSignBldr =
new JcaContentSignerBuilder("SHA512WithRSAEncryption");
tSignBldr.setProvider("BC");
ContentSigner tSigGen = tSignBldr.build(tUserPrivKey);
X500NameBuilder tBuilder = new X500NameBuilder(BCStyle.INSTANCE);
tBuilder.addRDN(BCStyle.CN, "John X. Doe"); //-Common name
tBuilder.addRDN(BCStyle.E, "[email protected]"); //-E-mail
tBuilder.addRDN(BCStyle.L, "Detroit"); //-City/Locale
tBuilder.addRDN(BCStyle.ST, "MI"); //-State
org.bouncycastle.asn1.x500.X500Name tX500Name = tBuilder.build();
Calendar tCal = Calendar.getInstance();
tCal.set(2014, 12, 31);
java.util.Date tEnd = tCal.getTime(); //-Ending date for certificate
X509v3CertificateBuilder tV3CertGen = new JcaX509v3CertificateBuilder(
tX500Name,  //-Issuer is same as Subject
BigInteger.valueOf( System.currentTimeMillis()), //-Serial Number
new java.util.Date(), //-Date start
tEnd,     //-Date end
tX500Name,  //-Subject
tUserPubKey); //-Public RSA Key
X509CertificateHolder tCertHolder = tV3CertGen.build(tSigGen);
JcaX509CertificateConverter tConverter =
new JcaX509CertificateConverter().setProvider("BC");
X509Certificate tCert = tConverter.getCertificate(tCertHolder);

Step 4: Save the certificate to disk so that it can be used for encrypting your own personal information or distributing to others.

byte[] tBA = tCert.getEncoded();
File tFile = new File("C:\\" + tUniqueAlias + ".cer");
FileOutputStream tFOS = new FileOutputStream(tFile);
tFOS.write(tBA);
tFOS.close();

Step 5: Insert the certificate into an array of X509 certificates called a chain. Create a password protected key store file to hold the private key and certificate chain and save it to disk. The key store saves the private key and certificate chain as an entry at a unique key called the alias and is password protected as well. The same password will be used to protect the entry and key store.

KeyStore tKStore = KeyStore.getInstance("JKS", "SUN");
tKStore.load(null, null); //-Initialize KeyStore
X509Certificate[] tChain = new X509Certificate[1];
tChain[0] = tCert; //-Put certificate into a chain
tKStore.setKeyEntry(tUniqueAlias,
tUserPrivKey,
"password".toCharArray(),
tChain);
String tKSFileName = "C:\\" + tUniqueAlias + ".jks";
tFOS = new FileOutputStream(tKSFileName);
tKStore.store(tFOS, "password".toCharArray()); //-Set KeyStore password
tFOS.close();

Encryption with Digital Signature
Encryption is used to protect a file from being read by unauthorized eyes by altering its original contents to an indecipherable form. Using a hybrid encryption technique, the file is encrypted with an AES (Advanced Encryption Standard) symmetric key and the key is encrypted using RSA asymmetric encryption. In addition to protecting a file, a digital signature can be added to provide authentication of the originator who sent/encrypted the file. The digital signature is a unique number that is generated using the owner's asymmetric private key and a hash algorithm on the encrypted file contents. The following steps along with Java code snippets illustrate how to encrypt and add a digital signature to a file.

Figure 4: AES Symmetric Key

Step 1: Let's assume you want to encrypt and digitally sign the file, C:\sampleFile.txt. Dynamically generate a symmetric "secret" key using the Java class, KeyGenerator. The symmetric key will be used to encrypt the file. The Java class KeyGenerator is instantiated using the symmetric algorithm, "AES", and provider, BouncyCastle("BC"). The instance of KeyGenerator is initialized with a secure random seed and the maximum key size in bits allowed by your country. The following code illustrates how to generate a symmetric key.

KeyGenerator tKeyGen = KeyGenerator.getInstance("AES", "BC");
SecureRandom tRandom2 = new SecureRandom();
tKeyGen.init(256, tRandom2); //-256 bit AES symmetric key
SecretKey tSymmetricKey = tKeyGen.generateKey();

Step 2: Generate a Cryptography header that stores cryptographic information used to later decrypt the file and verify the digital signature. Save the symmetric algorithm, mode and padding in the header. The following code illustrates the header instantiation and initialization.

CryptoHeader tHead = new CryptoHeader();
tHead.setEncryptFlag(true);
tHead.setSignedFlag(true);
tHead.symKeyAlg(1);   //-AES
tHead.symKeyMode(5);  //-CTR Segmented Integer Counter mode
tHead.symKeyPadding(2); //-PKCS7 Padding
tHead.decryptID(tUniqueAlias); //-Owner's unique alias
tHead.decryptIDLength(tHead.decryptID().length());

Step 3: Load the owner's certificate and extract the public key. You can also load another person's certificate if you are encrypting the file for someone other than yourself. The public key will be used to encrypt the symmetric key.

InputStream tCertIS = new FileInputStream("C:\\" +tUniqueAlias+ ".cer");
CertificateFactory tFactory = CertificateFactory.getInstance("X.509","BC");
X509Certificate tCertificate =
(X509Certificate)tFactory.generateCertificate(tCertIS);
tCertIS.close();
PublicKey tPubKey = tCertificate.getPublicKey();

Step 4: Generate a Java Cipher object and initialize it using the owner's or another person's asymmetric public key extracted from the certificate and set its mode to "Cipher.WRAP_MODE". Use the Java Cipher and public key to encrypt and wrap the symmetric key. Store the wrapped encrypted key in the header and its length.

Cipher tCipherRSA = Cipher.getInstance("RSA", "BC");
tCipherRSA.init(Cipher.WRAP_MODE, (PublicKey)tPubKey);
byte[] tWrappedKey = tCipherRSA.wrap(tSymmetricKey);
tHead.wrappedSymKey(tWrappedKey);
tHead.wrappedSymKeyLength(tWrappedKey.length);

Figure 5. Wrap Symmetric Key

Step 5: Generate an initialization vector if required by the symmetric mode chosen to encrypt the file. AES is a block cipher symmetric algorithm and the Counter (CTR) mode requires an initialization vector. The AES block size is 16 bytes.

int tSize = Cipher.getInstance("AES", "BC").getBlockSize();
byte[] tInitVectorBytes = new byte[tSize];
SecureRandom tRandom3 = new SecureRandom();
tRandom3.nextBytes(tInitVectorBytes);
IvParameterSpec tIVSpec = new IvParameterSpec(tInitVectorBytes);

Figure 6. Initialization Vector

Step 6: Use the previously instantiated Cipher and set its mode to "Cipher.ENCRYPT_MODE". Use the public key to encrypt the initialization vector. Store the encrypted vector in the header along with its length.

tCipherRSA.init(Cipher.ENCRYPT_MODE, (PublicKey)tPubKey);
byte[] tInitVectorEncrypted = tCipherRSA.doFinal(tIVSpec.getIV());
tHead.initVector(tInitVectorEncrypted);
tHead.initVectorLength(tInitVectorEncrypted.length);

Figure 7. Wrap Initialization Vector

Step 7:(Optional) If you are using an enterprise CA hierarchy and encrypting for yourself, use the CA asymmetric public key stored in the key store to wrap the symmetric key and encrypt the initialization vector and store both in the header. If encrypting for another person, use the owner's asymmetric key to wrap the symmetric key and encrypt the initialization vector and store both in the header. You can store the values in the header variables, wrappedSymKeyOther and initVectorOther as well as their lengths. This provides the ability for the CA or owner to decrypt the encrypted file.

Step 8: The private key is stored in a Java key store and is password protected. Load the key store using your password. Retrieve the asymmetric private key from the key store using the same password. The asymmetric private key will be used to generate a digital signature and stored in the header.

FileInputStream tStoreFIS=new FileInputStream("C:\\"+tUniqueAlias+".jks");
KeyStore tMyKStore = KeyStore.getInstance("JKS", "SUN");
char[] tPW = "password".toCharArray();
tMyKStore.load(tStoreFIS, tPW);
PrivateKey tPrivKey = (PrivateKey)tMyKStore.getKey(tUniqueAlias, tPW);

Figure 8. Private Key

Step 9: Generate a Java Signature object specifying the signature algorithm and provider. Initialize the signature engine with the owner's asymmetric private key. The signature engine is bound to the private key so that only the public key can validate it. Store the signature algorithm in the header so that it can be verified later.

Signature tSigEngine =
Signature.getInstance("SHA512WithRSAEncryption", "BC");
tSigEngine.initSign(tPrivKey);
tHead.signatureAlg(12); //-SHA512WithRSAEncryption

Step 10: Generate a Java Cipher object based on the symmetric algorithm, mode, padding and provider which will be used to encrypt the target file. Initialize the Cipher object using the symmetric key and initialization vector and set its mode to "Cipher.ENCRYPT_MODE".

Cipher tCipherEncrypt = Cipher.getInstance("AES/CTR/PKCS7Padding", "BC");
tCipherEncrypt.init(Cipher.ENCRYPT_MODE, tSymmetricKey, tIVSpec);

Step 11: Load the file to be encrypted as a Java "FileInputStream". Encrypt the file to a temporary Java "FileOutputStream" using the Java Cipher, symmetric key and initialization vector and in parallel, sign the encrypted data with the signature engine. The stream is processed a buffer at a time till the end of the file is reached. The end result is an encrypted and digitally signed temporary file.

FileOutputStream tFileOS = new FileOutputStream("C:\\$$$$$$$$.tmp");
InputStream tFileIS = new FileInputStream("C:\\sampleFile.txt");
byte[] tInBuffer = new byte[4096];
byte[] tOutBuffer = new byte[4096];
int tNumOfBytesRead = tFileIS.read(tInBuffer);
while (tNumOfBytesRead == tInBuffer.length) {
//-Encrypt the input buffer data and store in the output buffer
int tNumOfBytesUpdated =
tCipherEncrypt.update(tInBuffer, 0, tInBuffer.length, tOutBuffer);
//-Sign the encrypted data in the output buffer
tSigEngine.update(tOutBuffer, 0, tNumOfBytesUpdated);
tFileOS.write(tOutBuffer, 0, tNumOfBytesUpdated);
tNumOfBytesRead = tFileIS.read(tInBuffer);
}
//-Process the remaining bytes in the input file.
if (tNumOfBytesRead > 0) {
tOutBuffer = tCipherEncrypt.doFinal(tInBuffer, 0, tNumOfBytesRead);
} else {
tOutBuffer = tCipherEncrypt.doFinal();
}
tSigEngine.update(tOutBuffer); //-Sign the remaining bytes
tFileOS.write(tOutBuffer, 0, tOutBuffer.length);
tFileOS.close(); //-Close the temporary file
tFileIS.close(); //-Close input file

Figure 9. Encrypt and Sign the File

The code can be made more efficient by allocating larger buffers and writing out the encrypted data after a threshold has been reached.

Step 12: Generate the digital signature from the signature engine after signing the file and store it in the header along with its length. Save the signature algorithm, signature certificate name and its length in the header.

byte[] tSignature = tSigEngine.sign();
tHead.signature(tSignature);
tHead.signatureLength(tSignature.length);
tHead.verifySigCertName(tUniqueAlias + ".cer");
tHead.verifySigCertNameLength(tHead.verifySigCertName().length());

Step 13: Calculate the total size of the header and save in the header along with its version. Write the header into a ByteArrayOutputStream, which can be converted to a byte array. The Cryptography header class contains a method to write out the header to a ByteArrayOutputStream. Write out the byte array to a file using a Java "FileOutputStream."

ByteArrayOutputStream tHeadBAOS = new ByteArrayOutputStream();
Object tRC = tHead.writeOutHeaderV4(new DataOutputStream(tHeadBAOS));
String tEncryptedFileName = "C:\\sampleFile.txt." + tUniqueAlias + ".asg";
FileOutputStream tFileOStream = new FileOutputStream(tEncryptedFileName);
byte[] tArray = tHeadBAOS.toByteArray();
tFileOStream.write(tArray, 0, tArray.length);

Step 14: Append the temporary "encrypted" file to the output stream. The end result is an encrypted file with a digital signature. Note that the file extension is "ASG" instead of "AES" to imply that it is encrypted and digitally signed. The temporary file though encrypted should be securely deleted afterwards by overwriting it.

tInStream = new FileInputStream("C:\\$$$$$$$$.tmp");
byte[] tBuffer = new byte[4096];
int tLength = tInStream.read(tBuffer);
while (tLength > 0) {
tFileOStream.write(tBuffer, 0, tLength);
tLength = tInStream.read(tBuffer);
}
tFileOStream.close();
tInstream.close();

Summary

This article demonstrates how to encrypt and digitally sign any file using Java Cryptography methods and the Cryptography libraries from Bouncy Castle organization. The Cryptography header provides information required to decipher the file and validate who encrypted its contents. The header also provides the flexibility to expand the usage of Cryptography such as allowing multiple recipients to decrypt a file by using each of their public keys to encrypt the same symmetric key. As society adopts file encryption as a standard way of protection, more creative uses will be invented by future Cyber warriors.

The source code (LaCryptoJarSample.java) is available on the Logical Answers Inc. website under the education web page as an individual file and also within the zip file, laCrypto-4.2.0.zipx.

References and Other Technical Notes
Software requirements:

  • Computer running Windows XP or higher...
  • Java Runtime (JRE V1.7 or higher)

Recommended reading:

  • "Beginning Cryptography with Java" by David Hook.
  • "The Code Book" by Simon Singh

More Stories By James H. Wong

James H. Wong has been involved in the technology field for over 30 years and has dual MS degrees in mathematics and computer science from the University of Michigan. He worked for IBM for almost 10 years designing and implementing software. Founding Logical Answers Corp in 1992, he has provided technical consulting/programming services to clients, providing their business with a competitive edge. With his partner they offer a Java developed suite of “Secure Applications” that protect client’s data using the standard RSA (asymmetric) and AES (symmetric) encryption algorithms.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...