Welcome!

Java IoT Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Frank Lupo

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, SDN Journal

@CloudExpo: Article

Data Optimization in Cloud Storage

The crucial technology that will provide service providers with the greatest cost reduction is data optimization

The promise of "the cloud" is that cloud storage delivers users seamless "just in time" storage scalability to handle growth and quickly respond to peak loads. The economics and business impact of cloud storage also delivers a compelling financial proposition in today's budget constrained IT environments. To the IT consumer shifting what was a capital expense and a fixed cost to a variable cost operating expense is financially compelling. Additionally, the ability to function in a "just in time" mode versus a "predictive" model for consumable storage also changes the CAPEX impact further assisting in justifying an already strong value proposition for adopting cloud storage.

IDC forecasts that cloud-based storage will represent a $15.6B market by 2015 with a compound annual growth rate (CAGR) of 32%. They also predict 10,000 service providers will focus on cloud storage with a data protection emphasis. The economics of this market transition will continue to evolve and accelerate as costs of delivering cloud services are optimized by service providers that become more efficient - ever mindful of the cost of their plant/facility, operating expenses and business margins.

The crucial technology that will provide service providers with the greatest cost reduction is data optimization. Data optimization incorporates deduplication, compression and thin provisioning technologies that maximize storage efficiency. Data optimization is the most significant innovation in the storage industry, enabling organizations to save more information in a smaller physical footprint. Nowhere does the fundamental concept of storing less data dramatically change economics more than for providers of cloud storage infrastructure.

When applied to the cloud, data optimization is a disruptive technology. It increases storage efficiency on a 5X to 35X scale. In cloud storage environments the impact is simple and compelling. For a data mix that yields a 5X boost to storage efficiency, costs drop to 20% of what they previously were. In addition, reductions in floor space, power and cooling and manpower all significantly improve operating efficiency. With a clearly differentiated value proposition the disruptive nature of applying data optimization enables the service provider to grow their business by gaining market share at the competitor's expense.

Data optimization's impact on storage consumption in the cloud or in the data center yields operating efficiency and critical business advantages;

  • Reduced capital expense - in any storage environment media is a substantial expense. Disk drives and now SSDs are a significant cost because they need to be available in anticipation of demand. Reducing cost to store data will have a direct impact on the IT expense budget's bottom line. Data optimization applied here will drive down capital storage costs by 80% or more.
  • Data center operating efficiency - with a 5X increase in storage efficiency the requirements for the cloud or data center proportionately decrease. The same data is stored on data optimized storage that is now 80% less and is delivered with 20% of existing floor space, power and cooling costs.
  • Additional benefits are realized through data optimization in network bandwidth consumption, manpower requirements, operational systems needed to support the infrastructure and overall management of the cloud service provider or data center.

Market Drivers
Worldwide data growth is consistently in the 50% per year range. The storage necessary to house this data dramatically impacts enterprise IT operations and their capital budgets. Enterprises are evaluating and planning to use cloud storage to gain business agility and manage capital cost variations. Cloud service providers compete on location, cost, reputation and SLAs. Providers must increasingly differentiate their offering either by developing technology in house or by leveraging third party solutions from major storage vendors. .

Industry analysts, well aware of the impact of continued data growth on IT budgets and the rapid adoption of cloud storage, continue to observe the impact of how data optimization significantly increases IT efficiency and recommend data optimization technologies for all phases of data storage from primary through to the cloud.

At a recent Gartner Conference, one of the keynote speakers was adamant that throwing hardware at the problem of rampant data growth will not work. His view was that IT needs to optimize storage capacity consumption with virtualization, data deduplication and bandwidth optimization. I found this to be quite a contrarian view since the platform vendors have dominated the dialogue in IT informatics. Here was a keynote speaker saying hardware is not the answer to managing the data glut...it's a software fix that we need. Later in the event another session, another speaker, and data deduplication was raised as "emerging as a top opportunity to positively impact data growth because of its ability to reduce the amount of data consuming costly storage." Additionally, the discussion also evolved to include the "green impact" of reducing the amount of data which in turn impacts floor space, power and cooling consumption. Seems that deduplication and data optimization is a win-win.

Summary
Disruptive technologies deliver competitive advantage. Data optimization is one of those technologies that can make market leaders by clearly differentiating what they offer versus their competitors. Sometimes it's economic and other times it can be technical leadership. In the case of both economic and technology leadership, a market disruptive technology, such as data optimization, will drive market share growth and enable rapid business growth at the expense of competitors.

In the case of cloud storage, the first storage systems vendor to bring cloud storage products to market with integrated data optimization technology will gain a huge advantage in the rapidly growing cloud service provider space. In addition, their products will become deeply entrenched into the cloud provider infrastructure because they reduce storage costs and increase overall operational efficiency.

More Stories By Wayne Salpietro

Wayne Salpietro is the director of product and social media marketing at data storage and cloud backup services provider Permabit Technology Corp. He has served in this capacity for the past six years, prior to which he held product marketing and managerial roles at CA, HP, and IBM.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...