|By Wayne Salpietro||
|February 19, 2013 09:45 AM EST||
The promise of "the cloud" is that cloud storage delivers users seamless "just in time" storage scalability to handle growth and quickly respond to peak loads. The economics and business impact of cloud storage also delivers a compelling financial proposition in today's budget constrained IT environments. To the IT consumer shifting what was a capital expense and a fixed cost to a variable cost operating expense is financially compelling. Additionally, the ability to function in a "just in time" mode versus a "predictive" model for consumable storage also changes the CAPEX impact further assisting in justifying an already strong value proposition for adopting cloud storage.
IDC forecasts that cloud-based storage will represent a $15.6B market by 2015 with a compound annual growth rate (CAGR) of 32%. They also predict 10,000 service providers will focus on cloud storage with a data protection emphasis. The economics of this market transition will continue to evolve and accelerate as costs of delivering cloud services are optimized by service providers that become more efficient - ever mindful of the cost of their plant/facility, operating expenses and business margins.
The crucial technology that will provide service providers with the greatest cost reduction is data optimization. Data optimization incorporates deduplication, compression and thin provisioning technologies that maximize storage efficiency. Data optimization is the most significant innovation in the storage industry, enabling organizations to save more information in a smaller physical footprint. Nowhere does the fundamental concept of storing less data dramatically change economics more than for providers of cloud storage infrastructure.
When applied to the cloud, data optimization is a disruptive technology. It increases storage efficiency on a 5X to 35X scale. In cloud storage environments the impact is simple and compelling. For a data mix that yields a 5X boost to storage efficiency, costs drop to 20% of what they previously were. In addition, reductions in floor space, power and cooling and manpower all significantly improve operating efficiency. With a clearly differentiated value proposition the disruptive nature of applying data optimization enables the service provider to grow their business by gaining market share at the competitor's expense.
Data optimization's impact on storage consumption in the cloud or in the data center yields operating efficiency and critical business advantages;
- Reduced capital expense - in any storage environment media is a substantial expense. Disk drives and now SSDs are a significant cost because they need to be available in anticipation of demand. Reducing cost to store data will have a direct impact on the IT expense budget's bottom line. Data optimization applied here will drive down capital storage costs by 80% or more.
- Data center operating efficiency - with a 5X increase in storage efficiency the requirements for the cloud or data center proportionately decrease. The same data is stored on data optimized storage that is now 80% less and is delivered with 20% of existing floor space, power and cooling costs.
- Additional benefits are realized through data optimization in network bandwidth consumption, manpower requirements, operational systems needed to support the infrastructure and overall management of the cloud service provider or data center.
Worldwide data growth is consistently in the 50% per year range. The storage necessary to house this data dramatically impacts enterprise IT operations and their capital budgets. Enterprises are evaluating and planning to use cloud storage to gain business agility and manage capital cost variations. Cloud service providers compete on location, cost, reputation and SLAs. Providers must increasingly differentiate their offering either by developing technology in house or by leveraging third party solutions from major storage vendors. .
Industry analysts, well aware of the impact of continued data growth on IT budgets and the rapid adoption of cloud storage, continue to observe the impact of how data optimization significantly increases IT efficiency and recommend data optimization technologies for all phases of data storage from primary through to the cloud.
At a recent Gartner Conference, one of the keynote speakers was adamant that throwing hardware at the problem of rampant data growth will not work. His view was that IT needs to optimize storage capacity consumption with virtualization, data deduplication and bandwidth optimization. I found this to be quite a contrarian view since the platform vendors have dominated the dialogue in IT informatics. Here was a keynote speaker saying hardware is not the answer to managing the data glut...it's a software fix that we need. Later in the event another session, another speaker, and data deduplication was raised as "emerging as a top opportunity to positively impact data growth because of its ability to reduce the amount of data consuming costly storage." Additionally, the discussion also evolved to include the "green impact" of reducing the amount of data which in turn impacts floor space, power and cooling consumption. Seems that deduplication and data optimization is a win-win.
Disruptive technologies deliver competitive advantage. Data optimization is one of those technologies that can make market leaders by clearly differentiating what they offer versus their competitors. Sometimes it's economic and other times it can be technical leadership. In the case of both economic and technology leadership, a market disruptive technology, such as data optimization, will drive market share growth and enable rapid business growth at the expense of competitors.
In the case of cloud storage, the first storage systems vendor to bring cloud storage products to market with integrated data optimization technology will gain a huge advantage in the rapidly growing cloud service provider space. In addition, their products will become deeply entrenched into the cloud provider infrastructure because they reduce storage costs and increase overall operational efficiency.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Nov. 21, 2014 09:15 PM EST Reads: 1,029
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Nov. 21, 2014 08:00 PM EST Reads: 1,140
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
Nov. 21, 2014 08:00 PM EST Reads: 1,181
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Nov. 21, 2014 08:00 PM EST Reads: 1,068
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,059
ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...
Nov. 20, 2014 11:00 PM EST Reads: 1,232
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
Nov. 20, 2014 09:15 PM EST Reads: 1,261
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 20, 2014 07:30 PM EST Reads: 1,430
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Nov. 20, 2014 06:00 PM EST Reads: 1,217
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 20, 2014 04:45 PM EST Reads: 969
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
Nov. 20, 2014 01:00 PM EST Reads: 1,462
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Nov. 20, 2014 12:30 PM EST Reads: 1,695
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Nov. 18, 2014 09:00 PM EST Reads: 1,956
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
Nov. 18, 2014 08:15 PM EST Reads: 1,432
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
Nov. 18, 2014 08:15 PM EST Reads: 1,503
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Nov. 18, 2014 01:30 PM EST Reads: 1,965
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.
Nov. 13, 2014 05:00 AM EST Reads: 3,510
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
Nov. 10, 2014 12:30 PM EST Reads: 2,619
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Nov. 10, 2014 12:00 PM EST Reads: 5,917
Located in booth #314, the Bsquare team will present DataV demos and discuss how DataV will help customers put their data to work to improve business outcomes. DataV is unlocking new initiatives across a wide landscape of customers in industries such as industrial manufacturing, transportation, retail and mobile. The solution is designed to complement a new project start or help to enrich an existing machine investment.
Nov. 6, 2014 03:15 PM EST Reads: 2,344