|By Robert Eve||
|February 15, 2013 08:00 AM EST||
Last July, I wrote Data Virtualization Q&A: What's It All About, an ambitious article that attempted to address the topic of data virtualization from numerous angles including use cases, business benefits, and technology.
Since then, with the continued rapid expansion of big data and analytics, as well as data virtualization technology advances, my 360 degree view of data virtualization has evolved.
Data Rich, Information Poor
As I think about data virtualization today, the big data and analytics challenge that data virtualization best addresses is helping enterprises take advantage of their data.
In other words, enterprises today are data rich with loads of enterprise, cloud, third party and Big Data. But they remain information poor.
In this context, let's consider the role of data virtualization with ten, back-to-the-basics questions and answers.
What is Data Virtualization?
Data virtualization is an agile data integration approach organizations use to gain more insight from their data.
Unlike data consolidation or data replication, data virtualization integrates diverse data without costly extra copies and additional data management complexity.
With data virtualization, you respond faster to ever changing analytics and BI needs, fast-track your data management evolution and save 50-75% over data replication and consolidation.
Why Use Data Virtualization?
With so much data today, the difference between business leaders and also-rans is often how well they leverage their data. Significant leverage equals significant business value, and that's a big advantage over the competition.
Data virtualization provides instant access to all the data you want, the way you want it.
Enterprise, cloud, Big Data, and more, no problem!
What Are the Benefits of Data Virtualization?
With data virtualization, you benefit in several important ways.
- Gain more business insights by leveraging all your data - Empower your people with instant access to all the data they want, the way they want it.
- Respond faster to your ever changing analytics and BI needs - Five to ten times faster time to solution than traditional data integration.
- Fast-track your data management evolution - Start quickly and scale successfully with an easy-to-adopt overlay to existing infrastructure.
- Save 50-75% over data replication and consolidation - Data virtualization's streamlined approach reduces complexity and saves money.
Who Uses Data Virtualization?
Data virtualization is used by your business and IT organizations.
- Business Leaders - Data virtualization helps you drive business advantage from your data.
- Information Consumers - From spreadsheet user to data scientist, data virtualization provides instant access to all the data you want, the way you want it.
- CIOs and IT Leaders - Data virtualization's agile integration approach lets you respond faster to ever changing analytics and BI needs and do it for less.
- CIOs and Architects - Data virtualization adds data integration flexibility so you can successfully evolve your data management strategy and architecture.
- Integration Developers - Easy to learn and highly productive to use, data virtualization lets you deliver more business value sooner.
How Does Data Virtualization Work?
Data virtualization's business views provide instant access to the data your business users require, while shielding them from IT's complexity.
- Develop - Your IT staff uses data virtualization's rich data analysis, design and development tools to build the business views (also known as data services).
- Run - When your business users run a report or refresh a dashboard, data virtualization's high-performance query engine accesses the data sources and delivers the exact information requested.
- Manage - Data virtualizations management, monitoring, security and governance functions ensure security, reliability and scalability.
Data virtualization vendor products such as the Composite Data Virtualization Platform provide all these capabilities in a complete and unified offering.
When to Use Data Virtualization?
You can use data virtualization to enable a wide range of information solutions including:
- Agile Analytics and BI Solutions
- Data Warehouse Extension Solutions
- Logical Data Warehouse Solutions
- Data Virtualization Architecture Solutions
- Data Integration and Management Solutions
- Business Solutions
- Industry Solutions
When Not to Use Data Virtualization?
Data virtualization is not the answer to every data integration problem. Sometimes data consolidation in a warehouse or mart, along with ETL or ELT is a better solution for a particular use case. And sometimes a hybrid mix is the right answer.
You can use a Data Integration Strategy Decision Tool to help you decide when to use data virtualization, data consolidation or perhaps a hybrid combination.
What is the Business Case for Data Virtualization?
Data virtualization has a compelling business case. The following drivers make data virtualization a "must have" for any large organization today.
- Profit Growth - Data virtualization delivers the information your organization requires to increase revenue and reduce costs.
- Risk Reduction - Data virtualization's up-to-the-minute business insights help you manage business risk and reduce compliance penalties. Plus data virtualization's rapid development and quick iterations lower your IT project risk.
- Technology Optimization - Data virtualization improves utilization of existing server and storage investments. And with less storage required, hardware and governance savings are substantial.
- Staff Productivity - Data virtualization's easy-to-use, high-productivity design and development environments improve your staff effectiveness and efficiency.
- Time-to-Solution Acceleration - Your data virtualization projects are completed faster so business benefits are derived sooner. Lower project costs are an additional agility benefit.
How to Deploy Data Virtualization?
You can start your data virtualization adoption with specific projects that address immediate information needs.
Which Vendor Should I Select?
If you are like most, you would prefer to go with data virtualization market leader. But how do you define the market leader
Is it the one with the most mature product? For example, one data virtualization vendor has spent a decade delivering nearly 400 man years of R&D, six million lines of code and millions of hours of operational deployment.
Is it the one with the most installations? For example the same vendor is used by nearly two hundred of world's largest organizations
Is it the one with them most domain knowledge? This same vendor's data virtualization thought leadership assets demonstrate the expertise they can bring to bear for you. These include:
- The first book on data virtualization, Data Virtualization: Going Beyond Traditional Data Integration to Achieve Business Agility.
- Data virtualization's foremost microsite, the DV Café
- The Data Virtualization Leadership Series of analyst reports on data virtualization
- Data virtualization's only dedicated blog, the Data Virtualization Leadership Blog
- The Data Virtualization Channel on YouTube with users, analysts, chalk talks and more
- The Data Virtualization Leadership Awards honoring users
- Data Virtualization Day Resources, assets from the premier events in data virtualization
- Data virtualization's longest running newsletter, Enterprise Information Insight
With so many new opportunities from Big Data, analytics and more, today's challenge is how to take big advantage. This article suggests that data virtualization can be that path, and provides answers to key questions about data virtualization. The time is now.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
Jul. 6, 2015 05:00 AM EDT Reads: 1,430
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than
Jul. 5, 2015 08:00 PM EDT Reads: 1,578
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Jul. 5, 2015 06:30 PM EDT Reads: 1,456
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 5, 2015 06:00 PM EDT Reads: 1,641
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits, DevOps is corr...
Jul. 5, 2015 05:15 PM EDT Reads: 1,487
SYS-CON Events announced today that Secure Infrastructure & Services will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Secure Infrastructure & Services (SIAS) is a managed services provider of cloud computing solutions for the IBM Power Systems market. The company helps mid-market firms built on IBM hardware platforms to deploy new levels of reliable and cost-effective computing and high availability solutions, leveraging the cloud and the benefits of Infrastructure-as-a-Service (IaaS...
Jul. 5, 2015 05:00 PM EDT Reads: 1,675
To many people, IoT is a buzzword whose value is not understood. Many people think IoT is all about wearables and home automation. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed some incredible game-changing use cases and how they are transforming industries like agriculture, manufacturing, health care, and smart cities. He will discuss cool technologies like smart dust, robotics, smart labels, and much more. Prepare to be blown away with a glimpse of the future.
Jul. 5, 2015 04:45 PM EDT Reads: 1,668
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Jul. 5, 2015 04:30 PM EDT Reads: 2,049
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 5, 2015 03:00 PM EDT Reads: 2,433
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
Jul. 5, 2015 02:30 PM EDT Reads: 2,025
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
Jul. 5, 2015 02:30 PM EDT Reads: 1,323
"We have a tagline - "Power in the API Economy." What that means is everything that is built in applications and connected applications is done through APIs," explained Roberto Medrano, Executive Vice President at Akana, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 5, 2015 01:30 PM EDT Reads: 1,621
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Jul. 5, 2015 01:00 PM EDT Reads: 1,434
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context wi...
Jul. 5, 2015 12:00 PM EDT Reads: 1,657
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fillin...
Jul. 5, 2015 11:45 AM EDT Reads: 2,526
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Jul. 5, 2015 09:30 AM EDT Reads: 1,751
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust IoT ...
Jul. 5, 2015 09:00 AM EDT Reads: 2,469
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Jul. 3, 2015 12:00 PM EDT Reads: 2,465
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
Jun. 29, 2015 12:15 PM EDT Reads: 2,897
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Jun. 29, 2015 11:00 AM EDT Reads: 2,319