Welcome!

Java IoT Authors: Liz McMillan, Roger Strukhoff, Elizabeth White, Scott Allen, Kevin Benedict

Related Topics: Microservices Expo, Java IoT, Industrial IoT, IoT User Interface, @CloudExpo, @BigDataExpo

Microservices Expo: Article

Big Data Is Not Just About Marketing: Don’t Forget the IT Department’s Needs

Advances in machine intelligence bring new excitement and value

Few, if any, information technology subjects have garnered more attention over the past two years than Big Data. It's a savior. It's evil. It's the killer app of killer apps. And now, according to Gartner analyst Svetlana Sicular, "Big Data Is Falling into the Trough of Disillusionment."

This disillusionment is giving me a little bit of Big Data fatigue - at least in the sense that so much buzz is focused on what Big Data can do for marketing and business intelligence departments. Lost amid all the hype and hoopla is the story of how predictive analytics can help IT teams better understand and support the business applications that are the very lifeblood of their enterprise. After all, predicting the right service to offer your online customer won't help if the customer experiences sluggish application performance.

And Big Data is not going away. Big Data begets Very Big Data, and so on. Analysts are projecting that astronomical amounts of money will be spent on analyzing and using information. This includes projections that millions of data scientists are going to be hired to make sense of all this. You and I know that few if any of those data scientists will be monitoring application or infrastructure performance.

Application performance monitoring is a critical job that can substantially impact a company's brand and bottom line. The fact is that this is an incredibly tough assignment because of all the variables that can negatively impact performance. It is like telling an Ops pro, "You don't have to find a needle in a haystack; you have to find an unspecified number of needles in an unspecified number of haystacks." As databases and other apps get bigger and more distributed, this is almost impossible to do with human intelligence and traditional tools.

The good news is that predictive analytics for IT solutions are far simpler and increasingly more affordable than their Big Data counterparts. It is important for all of us to bang the drum louder about the business value that predictive analytics can provide for IT, not just for application performance, but for people performance too. The industry needs to discuss the risks of fielding powerful and complex applications without arming IT Ops and Support with similarly powerful tools to ensure their availability and performance.

Why Predictive Analytics for IT Is So Cool - and Worth Talking About
Most currently available analytical tools that can forecast human behavior give users exactly what they ask for - and that is part of the problem. The more variables you have in an equation, the more relationships exist. It's getting more difficult all the time to know what questions to ask.

The cutting edge of predictive analytics for IT uses advanced machine intelligence to scan data patterns to detect anomalies and other relationships that human analysts cannot see, at least not see quickly or without the help of data scientists. Using machine intelligence as part of IT performance management is like having your own personal R2D2, or an android like Star Trek's Lieutenant Commander Data. In fact, pairing machine intelligence with human intelligence is the future of problem solving and prediction - you can see it working today to identify root causes of performance failures and limit unplanned downtime. It is quite cool. There is hope for the disillusioned.

Additionally, the list of use cases for predictive analytics in IT is growing. We see organizations using it all the time to predict and prevent service disruptions. If something does go wrong, users can often find the source of the disruption much faster than they can with just human analysis. I have found that in some cases, machine intelligence can identify root causes of performance failures up to 90 percent faster than human intelligence alone can.

We can already see innovations on the near horizon that will make predictive analytics powered by advanced machine intelligence even better equipped to serve IT Ops' needs. Integrating performance management with security threat management is a good example. All of this is good news for IT Ops pros because their jobs are increasingly vital to an organization's success in this era of widely distributed infrastructures.

This is why companies have to emphasize the business value of predictive analytics for IT in conversations about application and infrastructure management. If you forget about IT Ops' needs when contemplating the deployment of data-heavy business applications, you put your network and your organization as a whole at risk.

Predictive analytics in IT is a breath of fresh air in the Big Data conversation. It gets me excited - far from being disillusioned.

More Stories By Mark Jaffe

Mark Jaffe is CEO of Prelert, the first company to provide 100% self-learning predictive analytics solutions to dramatically improve IT operations. He is a serial software entrepreneur who has been instrumental in the success of numerous software companies. Over his 23 years high tech experience, Jaffe has held leadership roles in product marketing, software sales and executive management.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.