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Infinity Augmented Reality Announces Even More Reasons to Go Gaga Over Google Glass

While Being Able to See the World Through Google Glass Creates Buzz of Anticipation for Users and Tech Companies Alike, Infinity AR Provides the Platform to Make Google Glass Available to the Masses

NEW YORK, NY -- (Marketwire) -- 03/25/13 -- Infinity Augmented Reality, Inc. ("Infinity Augmented Reality" or "Infinity AR") (OTCQB: ALSO) "is currently developing interfaces and may be the only game in town that will provide a platform that allows all operating systems (i.e. iOS and Android) to connect any hardware device such as tablets, smartphones, to augmented eyewear such as Google Glass," said Avrohom Oratz, Chief Executive Officer of Infinity AR. Mr. Oratz continued, "This is a huge breakthrough for Apple users, not just for those using Google Glass, but any other platform requiring Android products. The announcement that Google Glass will make its debut at the end of 2013 caused many Apple users to ask, 'I like my Apple, but how can I experience Google Glass?' Infinity AR is now progressing towards answering this call by allowing Apple users to experience this new technology."

"One of the major breakthroughs that will make Google Glass such a hit," says Moshe Hogeg, a current member of the Board of Directors of Infinity AR and the founder and CEO of Mobli.com, "is that it found a way to create the ability of the lanes, or a way to project a digital image in a way that the human eye can focus on, even though it's very close to the eye. The ability to tie the sensors, camera, processor, GPS, lenses, and software together is the key to changing everything. The benefit of Infinity AR's universal technology is that it makes this technology of Google Glass available to everyone."

This type of disruptive technology is what Infinity AR thrives upon. Hogeg, along with a team of leadership and Board of Directors, including the genius and creative energy of Chief Innovation Officer Helen Papagiannis, (with over a decade of experience in augmented reality), are presently developing an array of augmented reality software products. The company has been subtly making noise and capitalizing on new technology through its creation and development of advanced facial, mood, and image recognition; location data (allows you to see information about the location you're in such as surrounding businesses); voice control and voice analyzer; gaming (bringing casino games right into the users living room); photo and video sharing; enhanced GPS, and API/SDK, which will allow third-party developers to use Infinity AR's technology to develop their own apps.

In addition to being in the forefront of the augmented reality movement with innovative software, Infinity AR anticipates generating revenue through licensing of software as well as through revenue sharing with third-party developers. Some of the industries that are exciting Infinity AR's shareholders are the use of Infinity AR's technology applications in the fields of entertainment, education, gaming, social applications and online gambling.

About Augmented Reality

Augmented reality is a medium in which real sensory inputs are enhanced, or augmented, with relevant digital information from the Internet. Using specially equipped eyewear, virtual images, video, and sound are superimposed for the user over what is actually seen and heard, heightening the real-life experience with additional information that is pertinent, informative, practical, and/or entertaining. The individual user may also be fully immersed in a virtual world, temporarily blocking out real surroundings. With augmented reality, sensory inputs are no longer limited to what is within eyeshot or earshot, but may incorporate, in real-time, all that the network has to offer.

Augmented reality requires an interface, such as digitally-enhanced eyewear, that can instantaneously overlay virtual images and video on top of what is actually experienced. Companies like Google and Lumus are in the process of developing augmented reality glasses that will change the way users see and interact with the world. Infinity AR will utilize its augmented reality applications through these glasses and/or through other mobile devices such as smart phones. As the individual turns his or her head in various directions and looks at different people or objects through the eyewear, the sights that are overlaid change accordingly. The eyewear incorporates speakers that add virtual sounds to the overall experience, as well as microphones that capture and interpret the user's spoken commands through speech recognition technology in order to summon desired information and actions. Further information on the Company is available at its website.www.infinityar.com.

Safe Harbor Forward-Looking Statements

Some statements in this release may be "forward-looking statements" for the purposes of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by words such as "believe," "expect," "anticipate," "plan," "potential," "continue" or similar expressions. Such forward-looking statements include risks and uncertainties, and there are important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. These factors, risks and uncertainties are discussed in our public filings with the Securities and Exchange Commission. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, which attempt to advise interested parties of the risks and factors that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. We undertake no obligation to update these forward looking statements.

Contact:

Infinity Augmented Reality, Inc.
Avrohom Oratz
President and Chief Executive Officer
(212) 201-4070
Email Contact

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